The above graph represents the India smartphone market share by top vendors, from Q1 2016 to the most recent quarter. The list of top five smartphone brands in India in Q1 2019 includes Xiaomi, Samsung, Vivo, Oppo and Realme.
The Growth of Top Five Smartphone Vendors in India
The exploded growth in the number of smartphone users in India, the second most populous country in the world, is no surprise. For the last few quarters, the smartphone shipment share of Chinese smartphone manufactures in India has been increasing constantly. The growth has come at the cost of homegrown and Korean smartphone players, mainly Micromax and Samsung. Four out of the top five smartphone vendors in India belongs to China now. However, among all the top Chinese smartphone vendors, the spectacular performance of Xiaomi has been commendable. From just 4% quarterly shipment share in Q1 2016, Xiaomi accounted for 29% of the smartphone shipment share in Q1 2019.
In the last three years, it has been a roller coaster ride for Samsung in India smartphone market. The South Korean smartphone giant, however, has managed to hold its ground, albeit failed to leverage on the smartphone revolution in India. Between Q1 2016 and Q1 2019, Samsung’s market share in India has decreased from 28% to just 23%.
Vivo and Oppo, the other two hyperactive Chinese smartphone brands are leaving no stone unturned to capture the lion’s share of the India smartphone market. In Q1 2019, Vivo has surprised everyone with its spectacular performance in India smartphone market as the shipments grew 119% YoY. The smartphone shipment share of Vivo doubled from just 6% to 12% within a year, beating its closest rival Oppo with a distant margin.
Realme which entered the list of India’s top five smartphone brands in Q4 2018 still stands at 4th spot with 7% share.
In May 2018, Realme was born as Oppo’s online-only sub-brand in India. However, after 3-4 months, it got separated from its parent company to continue operations as an independent brand. According to Counterpoint Research, Realme has now more than 4 million users, faster than any other brand.
The growth of all the top smartphone vendors in India majorly came at the cost of Micromax, Lenovo and many other players. Last quarter, in Q3 2018 to be precise, Micromax accounted for a significant 9% share in India’s smartphone market. However, in Q4 2018, it failed to make a place in the top 5 smartphone vendors in India.
Over 145 million units of smartphones were sold in India in 2018, with 10% YoY growth, according to Counterpoint Research.
The above graph is a part of Dazeinfo GraphFarm – the most trusted source of hundreds of thousands of market graphs. Our team of researchers mines millions of data points every month to bring the most updated and validated set of data points representing the comprehensive view in a graphical format. From mobile to e-commerce, from Retail to healthcare, from startups to SMEs we have carefully designed thousands of graphs for those who value and understand the importance of data visualisation.