The above DGraph represents the India smartphone market share by top vendors, from Q1 2016 to Q2 2018. The list of top five smartphone brands in India includes Xiaomi, Samsung, Vivo, Oppo and Huawei in Q2 2018.
The Growth of Top Five Smartphone Vendors in India
The exploded growth in the number of smartphone users in India, the second most populous country in the world, is no surprise. For the last few quarters, the smartphone shipment share of Chinese smartphone manufactures in India has been increasing constantly. The growth has come at the cost of homegrown and Korean smartphone players, mainly Micromax and Samsung. Four out of the top five smartphone vendors in India belongs to China now. However, among all the top Chinese smartphone vendors, the spectacular performance of Xiaomi has been commendable. From just 4% quarterly shipment share in Q1 2016, Xiaomi accounted for 28% of the smartphone shipment share in Q2 2018.
In the last two years, it has been a roller coaster ride for Samsung in India smartphone market. The South Korean smartphone giant, however, has managed to hold its ground, albeit failed to leverage on the smartphone revolution in India. Between Q1 2016 and Q2 2018, Samsung failed to improve its smartphone market share in India, remained flat to 28%.
Vivo and Oppo, the other two hyperactive Chinese smartphone brands are leaving no stone unturned to capture the lion’s share of the India smartphone market. While Vivo accounted for 12% of India smartphone market in Q2 2018, Oppo was not far behind with 9% smartphone shipment share.
The growth of all the top smartphone vendors in India majorly came at the cost of Micromax, Lenovo and many other players. Both, Micromax and Lenovo, have failed to make to the list of top smartphone vendors in India for the last two consecutive quarters.