Only Half Of Google Pixel Device Users Stay Loyal

Must Read

Will Google’s Move To Delete 2,500 YouTube Channels Add Fuel To The Fire With China?

The US-China trade war has started rearing its ugly head. Both sides are now turning to extreme...

Can CBD Gummies Be Beneficial For College Students?

College students often feel more pressure than they have ever—or will ever—feel in their entire lives. Many...

Cloud Computing is Redefining the Education Industry!

Today, the benefits of cloud computing are being recognized in educational industries around the world. Most of...

Since the debut of Pixel devices, Google has been leaving no stone unturned to provide the best Android smartphone at a competitive price. The efforts, however, is not paying off as a sizeable share of Google Pixel device is jumping off the ship while trading their devices.

The latest report from BankMyCell reveals some worrying trends as only 51% of Google Pixel smartphone users stuck to Pixel devices while trade-in their old device in H1 2019. This is in sharp contrast to other leading smartphone brands, Samsung and Apple, which enjoyed 63.9% and 74.6% brand loyalty by their trade-in customers.

The trend indicates that despite all the efforts put in by Google to provide the best Android experience Pixel users are still not fascinated. Pixel device users get lastest Android updates before any other smartphone brand. Besides, the competitive pricing strategy employed by Google is also helping the company to strengthen its market share. In Q2 2019 the shipments of Pixel devices doubled. The retention, however, appears to be a big challenge for Google and the company is struggling to keep users glued.

Advertisements

The trend leads us to a question, which brand is fascinating Google Pixel users more? It’s none other than Samsung.

Google Pixel: Losing Hardware Battle To Other OEMs

Out of 49% of Pixel users who jumped off the ship while trade-in, 13.2% decided to onboard Samsung, while 12% moved to HTC devices.

This is a clear indication that a sizeable share of Pixel users is looking beyond just excellent Android OS experience and getting attracted towards powerful hardware specs being provided by Samsung. The top-notch display technology and powerful Camera capable of capturing mind-boggling photos are indeed fascinating.

But, not all is lost for Google Pixel devices. A close observation of the report findings also reveals that Pixel devices users are apparently the most loyal Android device users. As compared to 17% and 17.5% of trade-in users of Samsung and LG device users who ditched Android completely for Apple, only 10.1% of Pixel device users moved to Apple. 90% of Google Pixel users remain loyal to Android. It is the highest percentage of Android loyalty any Android smartphone OEM has achieved so far.

Among all the top Android OMEs, LG lost the maximum users to Apple during trade-in. Samsung, however, was not far away as 17% of Samsung users decided to switch to Apple during trade-in.

Advertisements

All the above findings are derived from data collected by BankMyCell from their customers engaged in trade-in activities. The company evaluated data of 63,273 unique users indulged in trading one of 323 devices listed on its platform.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Can Twitter’s New Feature Really Make You Feel Safe?

Twitter has been on what seems like a campaign to make the site a place for more...

TikTok Acquisition: Not A Cake Walk for Microsoft

After President Trump announced an order banning US companies' transactions with Chinese businesses, which is set to come into effect 45 days...

Can ‘Made In India’ Twitter Alternative Replicate Twitter’s Success?

The popular microblogging platform Twitter has a new Indian clone and it is all set to capture the non-English users in the...

TikTok Stars Are Fighting an Uphill Battle

2020 has proven to be a difficult year for many Chinese-origin apps, including the wildly popular short video app, TikTok. Many Chinese...

Google Is Changing the Face of Global Health

COVID-19 is easily the most catastrophic global health crisis of the 21st century. As July 2020 came to a close, case counts...

After Facebook, Now Twitter is Caught Abusing Phone Number For Ads

Thanatophobia, or fear of death, is a relatively complicated phobia. Similarly, fear of losing your digital accounts to hacklers or scammers is equally...

In-Depth: Dprime

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

Fantastic 4: Four Day Work Week A Flashpoint Of Innovation?

It has been an idea that has been mooted by many, perhaps also somewhat sceptically. From being a dark horse to becoming...

More Articles Like This