In an attempt to clear out improper advertisements and to better the working of the ad business, Google removed around 2.3 billion ‘bad ads’ that violated its policies. Not limiting its cleansing to selective ads only, Google has also been discovering sites that violate the policies of its ad networks.
Google has fished out some 1.2 million pages, 22,000 apps, and 15,000 websites from ad network for breaching policies around deceitful, hostile or other poor-quality content. These included 74,000 pages and 190,000 ads that violated its “dangerous or derogatory” content policy.
As for the website it has created 330 new detection classifiers to find out specific pages that are violating policies. The company has also made some other adjustments on how ads work which are directed towards page publishers such as the introduction of page-level “auto-ads” last year. This is not in connection with the 330 detection classifiers; however, they go on to show the advances that Google is making on how it can improve and control the ad traffic within itself.
Scott Spencer, Google’s director of sustainable ads, spoke on the work done at advertisement front, highlighting ads removed from several specific categories this year. it was discovered that there were nearly 207,000 ads for ticket resellers, 531,000 ads for bail bonds and 58.8 million phishing ads are taken out of the network.
The precautions and efforts made by Google led to the closing down on 734,000 publishers and app developers, removing ads from 1.5 million apps and 28 million pages that violated policies.
This is not the first time Google is cracking down on websites and ads in a bid to maintain its advertisers’ confidence. In 2018 more than 80% of hacked sites were found and effectively removed by Google.
“Last year, we focused a great deal of effort on reducing the impact on users from hacked websites and were able to detect and remove more than 80 percent of compromised sites from search results. We’re also working closely with many providers of popular content management systems like WordPress and Joomla to help them fight spammers that abuse forums and comment sections.”
A new policy manager has been set up by Google to help advertisers get a clearer picture of whether their accounts are undergoing any policy restrictions.
The new dashboard will show any policy-related issues influencing ads, keywords or ad extensions. Advertisers will be able to view and manage disapprovals throughout their accounts.
Google claimed that it will add features to the Policy manager, such as advice for fixing violations, a chronological record of the appeals that will be made, as well as certifications linked with the advertiser’s account.
Appeals are turning out to be better too. Advertisers will be allowed to turn to a “resubmit” link from the Disapproval notice in an ad and choose the “Dispute decision” option from a pop-up. The parent brand can then track the appeal status in the policy manager. This policy will be put to work in spring.
Ad revenue accounts for a lions share of Google’s total revenue every year. During the last quarter, the 83% of Google’s total revenue came from ads alone, amounting to $32 billion. Those receipts corroborate a diversity of in-use, free services such as Gmail, YouTube, Android and of course its search engine — but there is doubtlessly a dark side, too – bad ads that slip past the algorithms and lead astray or commercialize undefended people, and sites that harness Google’s ad network by using it to heighten the spread of misleading information.