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YouTube Video Influence 64% Of Consumers To Make Purchases !

More than ever social media platforms are changing the way we live and do things. Social media has a strong impact and influence on...

Digital Video Ads Win Over TV Ads in Awareness And Engagement [STUDY]

Compared with TV, marketers say digital video ad is doing a better job of helping them achieve awareness and, especially, engagement goals. Targeting is...

40% Clicks On Mobile Ads Are Completely Worthless – ‘Fat Fingers’ To Be Blamed...

Mobile marketing has hit the wall, apparently. And, this time the escape route seems to be really difficult – if not impossible – to...

Increase Your Google AdSense Earnings: 3 Hidden Facts Google May Not Tell You !

It has been some time for me working on how to increase Google AdSense earnings and ways to improve my CTC performance.  Though, its...

Facebook’s Upcoming Ad Targeting Tool For Pages – An AdWords Killer?

This debate is showing no sign of drying out. And, with Facebook upcoming ‘Ad Targeting Tool’ its going to heat up further. Social media...

80% Clicks On Facebook Ads Were Originated Through Bots: Limited Run

It seems that Facebook has got a long way to cover in the best interest of its advertisers and marketers. Unlike Google, Facebook is...

Mobile Advertising Market In India To Reach $28 Million (INR 144 Crore): [REPORT]

Last year, numbers of rumors speculated that the global mobile advertising revenue could reach $3.3 billion by the end of 2011. Some rumors also...

Yahoo Plans To Launch Own Publisher Ad Network In India !

In last half a decade India has emerged as the centre of attraction for many companies belonging to diverse industries. It has already emerged...

Online Advertisement In U.S. To Reach $62 Billion By 2016 [STUDY]

Online Advertisement plays major role in shaping the brand values, revenue as well as profit for companies. Quite convinced with the fact, companies are also spending...

Top 20 Video Ads Of 2011: Creativity Has No Boundaries

Advertisement plays an important role in promoting the products of the companies. In last one year advertisements as well as advertisers have increased dramatically....

Facebook To Roll Out ‘Pay-Per-Engagement’ Ad Model: An End Of CPC ?

From last couple of months Facebook is on launch spree of various features to attract more advertisers. Maintaining the trend, today, it has  reported...

Samsung Pokes Apple With Mischievous Video Adverts [VIDEO]

The best way to become popular is by hitting the one of the most popular entities; Apparently, Samsung has by hearted this quote. Company...

AdFest 2010 – 10 Indian agencies bag nominations

Finally the nominations of AdFest have been announced and the winners of ADFEST 2010 will be unveiled this week on www.adfest.com.Ten Indian creative agencies have been shortlisted at AdFest 2010, namely JWT, Ogilvy India, TapRoot India, Leo Burnett, Creativeland Asia, McCann Worldgroup, Rediffusion Y&R, BBDO India, Publicis Communications and Contract Advertising.

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