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Facebook is all set to push ads into WhatsApp Stories from next year. During the Facebook Marketing Summit, held this week in the Netherlands, the company disclosed that ads would start appearing on WhatsApp Stories from 2020. Olivier Ponteville, the digital...

In an attempt to clear out improper advertisements and to better the working of the ad business, Google removed around 2.3 billion ‘bad ads’ that violated its policies. Not limiting its cleansing to selective ads only, Google has also...

Courting controversy is a way of life for Facebook Inc. (NASDAQ:FB). It just has to hit the headlines, by whatever means. Shortly after the Facebook CEO tried to undo some of the damage to the company’s image in the previous...

A seemingly despised situation has been promised to be put an end to by the upcoming version of Google Chrome browser. The situation being none other than the annoying and abusive experiences caused by unwanted advertisements. According to the recent...

Apple Inc. (NASDAQ:AAPL) usually demands a lot of investment from its millions of ultra-loyal users across the globe. This has attracted the eyeballs of many other companies who have set their eyes on the captive user base of the...

More than ever social media platforms are changing the way we live and do things. Social media has a strong impact and influence on customers. More importantly, brands are using up social platform to engage users as their customers....

Compared with TV, marketers say digital video ad is doing a better job of helping them achieve awareness and, especially, engagement goals. Targeting is one of digital video’s most important features, and marketers say they will spend more on...

Mobile marketing has hit the wall, apparently. And, this time the escape route seems to be really difficult – if not impossible – to cover. A recent study over mobile marketing and challenges has portrayed the picture which no...

It has been some time for me working on how to increase Google AdSense earnings and ways to improve my CTC performance.  Though, its slightly out of the leak of the site as we have been known for great...

This debate is showing no sign of drying out. And, with Facebook upcoming ‘Ad Targeting Tool’ its going to heat up further. Social media titan is reportedly working on new tool called ‘Ad Targeting’ for ‘Pages’. The upcoming tool...