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Google Cracks Down On Millions Of Ads And Websites, Launches New Policy Manager

google ad policy manager
In an attempt to clear out improper advertisements and to better the working of the ad business, Google removed around 2.3 billion ‘bad ads’ that violated its policies. Not limiting its cleansing to selective ads only, Google has also been discovering sites that violate the policies of its ad networks.Google has fished out some 1.2 million pages, 22,000 apps,...

Facebook Hiding Behind Lame Excuse For Blocking All Third Party Tools Collecting Political Data

Courting controversy is a way of life for Facebook Inc. (NASDAQ:FB). It just has to hit the headlines, by whatever means.Shortly after the Facebook CEO tried to undo some of the damage to the company’s image in the previous year marred by scandals by shedding more light on Facebook’s working model last week, he announced the merger of three...

Google Chrome 71 To Block All Ads Causing Abusive Internet Experience

Chrome 71 to ban websites
A seemingly despised situation has been promised to be put an end to by the upcoming version of Google Chrome browser. The situation being none other than the annoying and abusive experiences caused by unwanted advertisements. According to the recent report, the next version of Google Chrome version, Chrome 71 will ban any and all the ads that have been reported...

The Apple Fee: Google Has Paid $9 Billion To iPhone Maker In 2018

Google Apple search engine deal
Apple Inc. (NASDAQ:AAPL) usually demands a lot of investment from its millions of ultra-loyal users across the globe. This has attracted the eyeballs of many other companies who have set their eyes on the captive user base of the world's most valuable company. This statement was again reinforced when it was recently reported by Research firm Goldman Sachs that Google...

YouTube Video Influence 64% Of Consumers To Make Purchases !

More than ever social media platforms are changing the way we live and do things. Social media has a strong impact and influence on customers. More importantly, brands are using up social platform to engage users as their customers. Brand advertising in social media is now the ground zero to build a bond between the customers and the brands....

Digital Video Ads Win Over TV Ads in Awareness And Engagement [STUDY]

Compared with TV, marketers say digital video ad is doing a better job of helping them achieve awareness and, especially, engagement goals. Targeting is one of digital video’s most important features, and marketers say they will spend more on digital video ads in the future as targeting gets even better. Viewers pay more attention to online video ads than...

40% Clicks On Mobile Ads Are Completely Worthless – ‘Fat Fingers’ To Be Blamed ?

Mobile marketing has hit the wall, apparently. And, this time the escape route seems to be really difficult – if not impossible – to cover. A recent study over mobile marketing and challenges has portrayed the picture which no one would like to see; the biggest challenge for mobile ad market is ‘non-replaceable’ human fingers which are fatter and...

Increase Your Google AdSense Earnings: 3 Hidden Facts Google May Not Tell You !

It has been some time for me working on how to increase Google AdSense earnings and ways to improve my CTC performance.  Though, its slightly out of the leak of the site as we have been known for great analysis, insights, report and research. But many of bloggers have been constantly requesting to dig AdSense deeper for improved performance...

Facebook’s Upcoming Ad Targeting Tool For Pages – An AdWords Killer?

This debate is showing no sign of drying out. And, with Facebook upcoming ‘Ad Targeting Tool’ its going to heat up further. Social media titan is reportedly working on new tool called ‘Ad Targeting’ for ‘Pages’. The upcoming tool has been designed to make page updates more relevant, targeted and fans centric. Though, the new tool is still under limited...

80% Clicks On Facebook Ads Were Originated Through Bots: Limited Run

It seems that Facebook has got a long way to cover in the best interest of its advertisers and marketers. Unlike Google, Facebook is missing the robust ad management system to earn the confidence and loyalty among its revenue drivers.An ecommerce company has recently accused Facebook of being incapable in terms of managing and delivering the legitimate clicks for...

Mobile Advertising Market In India To Reach $28 Million (INR 144 Crore): [REPORT]

Last year, numbers of rumors speculated that the global mobile advertising revenue could reach $3.3 billion by the end of 2011. Some rumors also predicted that mobile commerce will reach $11.6 billion by 2012 across the world. In the beginning of this year, a stat revealed that mobile payment might reach to $670 billion by 2015. Undoubtedly, we can...

Yahoo Plans To Launch Own Publisher Ad Network In India !

In last half a decade India has emerged as the centre of attraction for many companies belonging to diverse industries. It has already emerged as the strongest software development hub globally and has leapfrogged global technology giants in various arms of technology like social media, e-commerce, mobile and advertisement. Keeping close eye over the growth in Indian territory, Yahoo...

Online Advertisement In U.S. To Reach $62 Billion By 2016 [STUDY]

Online Advertisement plays major role in shaping the brand values, revenue as well as profit for companies. Quite convinced with the fact, companies are also spending billions of dollars on the advertisement arm every year and its going to increase further more in coming years. Taking the view of online advertisement spending, a study was conducted which highlights that by the...

Top 20 Video Ads Of 2011: Creativity Has No Boundaries

Advertisement plays an important role in promoting the products of the companies. In last one year advertisements as well as advertisers have increased dramatically. Recent study by Unruly Media highlights that in last one year advertisements sharing rate has been increased by five folds. The top 20 video ads have generated more than 25 million shares in 2011. Interestingly,...

Facebook To Roll Out ‘Pay-Per-Engagement’ Ad Model: An End Of CPC ?

From last couple of months Facebook is on launch spree of various features to attract more advertisers. Maintaining the trend, today, it has  reported that company is running several tests on its Ad platform. The new test is in association with German Facebook Tab developer "247 Grad". Under the new test, Facebook will charge advertisers on the basis of...

Samsung Pokes Apple With Mischievous Video Adverts [VIDEO]

The best way to become popular is by hitting the one of the most popular entities; Apparently, Samsung has by hearted this quote. Company has decided to take Apple head-to-head by releasing promotional videos that taunts directly on Apple customers – mostly iPhone users. Though, I would not say that it is a healthy competition by far but Samsung...

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YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

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