Google Chrome 71 To Block All Ads Causing Abusive Internet Experience

Must Read

WhatsApp Might Lose 60 Million Indian Users Post Updated Policy Changes, New Survey Reveals!

The Facebook-owned instant messaging platform’s decision to update their privacy and terms of service brought about a...

Uber and Ola In Hot Water: India Authorities Launch Fresh Probe!

The Directorate General of Goods and Services Tax Intelligence (DGGI) sent a summons to Uber and Ola...

Happy B’Day Gordon Moore: One Of The Founding Fathers Of Silicon Valley

Gordon Earle Moore co-founded the paramount Intel Corporation (NASDAQ: INTC) with Robert Noyce in July 1968, which is worth $204.16...

A seemingly despised situation has been promised to be put an end to by the upcoming version of Google Chrome browser. The situation being none other than the annoying and abusive experiences caused by unwanted advertisements. According to the recent report, the next version of Google Chrome version, Chrome 71 will ban any and all the ads that have been reported to have caused abusive experiences. These abusive experiences are most commonly defined as “buttons designed to intentionally mislead users into taking actions on the web”. With the scheduled release of Chrome 71 in December 2018, the browser’s ad blocker will cut off revenue for the sites that still have these abusive experiences.

Last year Google joined the “Coalition for better ads”, a group that sets specifications for how ads should be prevented or improved. In context to this Chrome 64 and Chrome 68 were released to crack down on the unwanted ads or tabs that could hinder with the user’s activity on the web. It was then discovered that this software couldn’t complete the job as per the users’ requirement.

Google found that more than half of these abusive experiences were not blocked by its current set of protection, and maximum of them involved harmful and misleading ads. These ads seem to be a part of the system software that does not close and in some cases have reportedly accessed private information without the knowledge of the user. The behaviour that is deemed to be abusive is over a range of things, such as ads that mask themselves as system error messages, ads with fake close boxes that actually activate an ad when clicked, and malware. In general, if an ad is particularly misleading, destructive, or intrusive, it runs the risk of being deemed abusive.

Advertisements

Chrome has already made efforts against certain undesirable website actions, by trying to block popups, limiting the auto plays of video, and it also blocks certain kinds of redirection. These measures have been found to be insufficient to prevent misleading or dangerous ads, hence Google is taking further steps to banish them from the Web.

Google had started to block ads including the ones owned and served by itself on websites displaying unwanted or non-compliant advertisements. The strategy used was to cut off the revenue to any site that the chrome finds linked to any abusive experience.

Chrome browser blocks adsChrome 71 bans ads

But it turns out that these ads have a system to not displaying the intention until the user has fallen trap to it. So now the strategy used by Google is to enable the operators to check if their site is in the link to the abusive experience, the company will then be given a period of thirty days to eradicate problematic ads. Chrome users can seemingly also override Google’s procedures, should they choose to do so.

Google Chrome web browser is the most widely used web browser on any margin to utilise the benefits of the web, thus giving Google a fairly large circumference to eradicate any unwanted or abusive behaviour. This perk is available to all the chrome users.

Unwanted ads are not only a hindrance on Chrome browser but they pose a threat to any web browser. Since Chrome is widely used with having 61.51% browser market share it can tackle or crack down on such sites with reports of abusive behaviour. But these ads will continue to feature in other browsing software.

Advertisements

Chrome 71, is promising to eradicate the threat posed to the users by these malicious advertisements whose intentions are less than clear. What comes as most surprising to users is that no other company seems to be taking steps to block or cut-off these ads.

Therefore, as a conclusion, measures should be taken by various other web-browser companies under the “coalition for better ads” to result in the complete eradication of harmful ads and pop-ups that can hinder the user’s activity on the web. Eventually, it’s all about providing clean internet experience to billions of users worldwide.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Snapchat Spotlight: A New Way for Creators to Earn Money

Short-form video applications have increased overwhelmingly in popularity in recent times. The surge in this format of...

COVID-19 Unemployment Leading To Ageing Indian Workforce, CMIE Reports

The latest data shared by the CMIE aka Centre for Monitoring Indian Economy has highlighted a huge red flag.

The Slip-Ups Keep On Coming: WhatsApp Web Users’ Mobile Data Leaked On Google

As the developments have unfolded over the past week, the clock for WhatsApp seems to be ticking with every passing minute and...

Trump Administration Has Landed Its Final Blow On Chinese Companies: Xiaomi Blacklisted!

In its recent move to safeguard national security, the United States’ Trump Administration has decided to go after China’s second-biggest smartphone marker...

Huawei Is Gunning For Acquiring A Fifth Of Android’s Userbase With Its Own HarmonyOS!

After Google’s ban on Huawei in 2019, the Chinese-origin tech company is all set to roll out HarmonyOS later in 2021 as...

Battle Lines Are Drawn: Qualcomm’s Latest Acquisition to Challenge Apple, Intel

The quest to gain supremacy creates a butterfly effect for sure. With the challengers and the champion pulling out all stops to...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This