Raksha J

Hardly Three Years Down The Lane, Snapchat Is Now Among Top 3 Social Media Apps

The self-destruction photo sharing app is now the third most widely used social app right after Facebook Inc. (NASDAQ:FB) and Facebook owned Instagram. A report by comScore mentioned that Snapchat has grabbed the third-position with 32.9% of smartphone penetration among...

Why Marketers On Facebook Inc. (FB) Must Target Wedding Couple !

Recently, the online social networking giant Facebook Inc. (NASDAQ:FB) conducted an in-depth research on its users by analysing their internal data, interviewing some of its users along with strategic researches from the agency Firefly Millward Brown to analyse the mindset of people...

Spending On Facebook Inc. (FB) Ads Not So Rational: 83% Of Small Business Owners Prefer To Spend NIL On Ads

Facebook Inc. (NASDAQ:FB) spans around 30 million small business pages to target its massive user base. A previous report mentioned that 9 out of 10 SMBs planned to invest in social media for marketing. Facebook's earnings for the last quarter indicated...

YouTube Video Influence 64% Of Consumers To Make Purchases !

More than ever social media platforms are changing the way we live and do things. Social media has a strong impact and influence on customers. More importantly, brands are using up social platform to engage users as their customers....

Brands On Facebook Inc. (FB) Respond To 75% Of Customer Queries !

All of us are aware of the droning customer care service provided routinely by almost all enterprises. There is a huge gap between what customers want and the service they actually get. IMMEDIATE is what the customers want, no...

Billion Dollar Investments Mark The Bombarding Growth Of eCommerce In India

Right after Flipkart announced its $1 billion funding, US based Amazon.com Inc (NASDAQ:AMZN) topped it with its CEO Jeff Bezos announcing an investment of $2 billion in Amazon India. These billion dollar investments are set to fuel the growth...

Global Internet Connection Speed Grew By 1.8% In Q1 2014: India And China Disappoint !

The global internet average connection speed grew by 1.8% Q-O-Q to reach 3.9 mbps which is ready to surpass 4Mbps in Q2 2014. 9 of the top 10 countries that had qualified showed a quarterly increase with South Korea...

Global Consumer Confidence 2014: Indians Highly Satisfied About Future Job Prospectives !

Global consumer confidence reached 50% for the first time since 2007 increasing one index point to 97 and 3 index points compared to Q3 2013. Half of the global respondents believed in upcoming job opportunities, with 1% point increase...

Ecommerce Sites Must Leverage Big Data To Increase Their ROI

Big data is what online retailers should look for!! Big data is a term used to refer the exponential growth of available data that consists of a massive volume of structured and unstructured data. The data sets are so huge...

Flipkart $1 Billion Investment Brings Oxygen Enough To IPO Or Sell Out !

The poster boy of Indian ecommerce industry Flipkart is likely to foray into its first billion dollar investment by raising $1 billion from its partners Tiger Global, DST Global, and Accel India along with new investors Singapore’s GIC and...

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Facebook’s Past Comes Back To Bite As South Korea Fines Them For 2018 Scandal

The social media behemoth Facebook Inc. (NASDAQ:FB) has once against proved they are the true arch-nemesis of...
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Amazon Future Group Dispute Deepens As Singapore Court Turns Down Future Group Plea

The dispute between Amazon and Future Retail is, apparently, far from over anything soon as the Singapore International Arbitration Centre (SIAC) has...

Google Pay Fee On Instant Transfer: An Indication Of Google’s Aggressive Monetisation Strategy?

Google has decided to levy fee on instant payment, starting from the US market. A few days back, Google...

Twitter Account Verification Is Back, But Has it Lost Its Mojo?

Twitterati queue up! As the Twitter account verification process which is responsible for awarding blue badges prepares to...

Paytm Lawsuit Impact: TRAI Slaps Fine On Jio, Airtel, BSNL And Other Telcom Operators

The emergence of e-wallets brought along with itself a big uprise in notorious phishing scammers who prey on unsuspecting consumers by pretending...