YouTube Video Influence 64% Of Consumers To Make Purchases !

Must Read

Zomato Sets Eyes On $10.2 Billion Online Grocery Delivery Market in India

The 21-day nationwide lockdown imposed in India due to the Covid-19 outbreak fueled a massive change in...

Billionaire Mark Cuban’s Invaluable Advice for Startups in Crisis!

In an interview with CNBC last week, owner of NBA’s Dallas Mavericks, Mark Cuban, spoke out about...

Over 13.6 Crore Jobs in India Would Be Lost Due to Coronavirus Outbreak!

The 21-day lockdown induced by the deadly outbreak of the Covid-19 has completely dismantled and disrupted the...

More than ever social media platforms are changing the way we live and do things. Social media has a strong impact and influence on customers. More importantly, brands are using up social platform to engage users as their customers. Brand advertising in social media is now the ground zero to build a bond between the customers and the brands. In 2006 YouTube arrived at the spectacular video advertising platform for marketing brands. It not only honed creativity, but if the ad is good enough, it is shared, commented on and popularised it. In the Q2 2014 report of YouTube Insights, the bottom line was, brands that are hell-bent on identifying customer’s passion are the ones who influenced more purchases than others who didn’t.

The report states that 66% of beauty product buyers were influenced by YouTube advertising to make purchases as they felt they could relate it to their lifestyle. This comes naturally when beauty conscious people are on the look out for make-up and hairdo how-to’s, tips on accessorizing and beauty expert advice videos. Brand advertising of beauty products on such user base is definitely attractive. Also, 62% of Smartphone buyers were reported to have been influenced by the Smartphone review videos on YouTube.  Well, we all love to watch the live comparison of Smartphones and exclusive Unboxing of Smartphones, based on which we decide which one to buy. You could look for channels called Unbox therapy, Marques brownlee, android authority. On a similar note, influenced by the teaser campaign, in-action videos of auto vehicles led to 72% vehicle purchases.

YouTube videos: People of age group between 18-34 most influenced

The global Smartphone shipment units reached 1.2 billion in 2014, which is a take away fact that 98% of Smartphone users between the age of 18-34 watch YouTube videos on their Smartphones. The young YouTube audience accounts for the fact that the most viewed or popular video channels are about gaming, music, make-up, fashion and life-style.

Advertisements

device used to watch videos

9% of this young audience participate actively by sharing and commenting on YouTube videos, which the report says is 10x the social engagement by all other video sites combines. Another astounding figure revealed that, YouTube reaches out to the young audience between 18 and 34, more than any other CABLE NETWORK!!

YouTube reaches most young audience

 

Top videos: most viewed and most subscribed on YouTube

The YouTube Insights of Q2 2014 report stated that, the most subscribed video channels were about learning and education, whereas most viewed were brands related to entertainment and food & beverages. To educate oneself through YouTube videos, it becomes necessary to subscribe to the channels so that viewers are always up to date with the topics covered. Whereas the entertainment section is very volatile, one does not have the need to subscribe to every respective channel showcasing entertainment, but only the availability of the video matters irrespective of the channel. Here are the top 5 viewed YouTube channels of the last quarter.

top viewed

The awesome Pewdiepie is the most viewed channel. Pewdiepie is famous for its video game commentaries as he plays through it. The channel has a record viewership of 22 million subscribers in 2014. The channel is followed by YouTubeSpotlight, which is a channel for everything on the go that is happening all over the world.

64% of consumers are influenced by videos to make purchases

YouTube prevails to be the most influential social media for consumers who make purchases. YouTube influences 64% of purchases made which is the highest when compared to other popular social media like Facebook, Twitter or Pinterest. People influenced by media further influence others around them. Brands that are up to the mark create influence on consumers by catering to consumer’s passions and interests.

YouTube Insights Q2 2014

 

The overall impact of YouTube ads is massive to both the consumers and the brands. The brands are required to tap into the interests of customers and produce creative video ads. Consumers are always on the look out to build and hone their passion, especially on social platforms like Google and YouTube. Consumers tend to purchase with the same mindset they consume the media. So, it is up to the brands to penetrate this psychology of understanding its customer’s passion to urge them to make purchases that will match their purpose and passion.

Advertisements

Take Aways:

  • Brands indulge in creating more video content for their product/services.
  • Marketers and advertisers must focus on video advertising and promotion to make sure the greater sales return to their clients.
  • Publishers must focus on creating more video content to make sure the higher engagement and response.
  • For video content YouTube must be treated like one of the most important social networking platforms. Businesses, Marketers, Advertisers and Publishers must make sure to have their YouTube property active and updated.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Facebook Messenger Desktop App: The Rise Of Zoom Has Caught The Attention Of Zuckerberg?

Facebook Messenger Desktop app is making waves, and all because of an unexpected and sudden rise of...

A New Coronavirus Scam Is So Lucrative That People Are Falling Prey To Scammers Easily!

Fraudsters are out once again to steal your money and this time they are banking on a new Coronavirus scam.

What Businesses Need to Know About the Instagram Algorithm in 2020

Every social media platform, whether it’s Facebook or Instagram, is driven by an algorithm that controls the content exposure. This is the...

GRE And TOEFL Exams Now Will Be Undertaken From Home: Will Covid-19 Redefine Education Sector?

The sudden outbreak of the deadly pandemic Covid-19 has forced the existing education systems around the world to now rely on digital...

Over 13.6 Crore Jobs in India Would Be Lost Due to Coronavirus Outbreak!

The 21-day lockdown induced by the deadly outbreak of the Covid-19 has completely dismantled and disrupted the entire job market in India....

India Is Losing $4.6 Billion Due To Lockdown Every Day [REPORT]

The amount of havoc the Covid-19 outbreak and all the measures that have been imposed in place to curb it wreaked on...

In-Depth: Dprime

YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

Facebook Has Pulled Off A Masterstroke By Integrating Its ‘Family Of Apps’?

It’s indeed hard to believe that ONE man sitting at Menlo Park, oversees how nearly a third of the world’s population interacts with each...

Facebook’s Crunch Conquest: By Relying Largely On The US Market, Is Facebook Running a Risk?

Two billion! That's Facebook, Inc. (NASDAQ: FB) for you - Right when you thought that this social-media giant has already connected the entire world, it's...

More Articles Like This