The above graph represents the worldwide smartphone shipments from Q1 2011 to Q2 2019, by the top five smartphone vendors. In Q2 2019, the world’s top 5 smartphone vendors were Samsung, Apple, Huawei, Xiaomi and Oppo.

RegionWorldwide
SourceIDC
Last Updated27 August 2019
Graph ID37
NoteCY Q1 2011 – Q2 2019

A total of 333.2 million units of smartphones was shipped globally during the second quarter of 2019. That’s a 2.3% YoY decline, according to IDC. Surprisingly, Q2 2019 was the 7th consecutive quarter when the global smartphone market witnessed a YoY decline in its shipments. The overall decline in worldwide smartphone shipments Q2 2019 was due to poor demand in China and the United States. However, Asia-Pacific (excluding Japan and China) continued the strong momentum from 2018, with shipments increased more than 3% in the second quarter.

The effect of decline on worldwide smartphone shipment in Q2 2019 is very much evident on the performance of all top smartphone vendors. Samsung once again emerged as the leader of the global smartphone market in Q2 2019. The Korean giant shipped a total of 75.5 million smartphones, with a notable 5.5% year-over-year growth. Surprisingly, Q1 2019 was the sixth consecutive quarter when the company posted a YoY decrease in its smartphone shipments, globally! 2018 was a challenging year for Samsung and the market leader continues to feel pressure from Chinese giants Huawei and Xiaomi.

Interestingly, Huawei continued its superb performance in the global market, with a significant 8.3% YoY growth. Thanks to Huawei’s P30 and P30 Pro, which launched in April 2019. However, the Chinese giant saw its shipment volumes decline 0.6% QoQ, primarily due to the US-China trade war. In Q1 2019, Huawei leapfrogged Apple to become the world’s second-largest smartphone vendor, with a remarkable 50.3% YoY growth. The company sold 59.1 million units of smartphones to push down Apple to the third spot.

On the other hand, Apple continues to lose its grip on the global smartphone market. Apple iPhone shipment tanked to a record low in Q2 2019. The Cupertino giant witnessed a massive 18.2% YoY and 7.14% QoQ decline in the global smartphone market, shipped only 33.8 million iPhones.

Xiaomi shipped 32.3 million units of smartphones in Q2 2019, experienced a negligible 0.2% YoY decline. The Chinese manufacturer continues to face stiff competition in China from arch-rival Huawei. While in India, Xiaomi continues to dominate India Smartphone market, with 28% shipments market share. The company aims to have 10,000 retail stores by the end of 2019.

OPPO returned to the top 5 vendors of the global smartphone market, with 29.5 million units shipped in Q2 2019. That’s representing a flat year-over-year growth of 0.3%. But when compared to the previous quarter, it’s an impressive 27.7% increase in its global smartphone shipments. The company performed well in China and India, which together accounted for nearly three-quarters of its shipments in 2Q19.


The above graph is a part of Dazeinfo GraphFarm – the most trusted source of hundreds of thousands of market graphs. Our team of researchers mines millions of data points every month to bring the most updated and validated set of data points representing the comprehensive view in a graphical format. From mobile to e-commerce, from Retail to healthcare, from startups to SMEs we have carefully designed thousands of graphs for those who value and understand the importance of data visualisation.

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