The above graph represents the worldwide smartphone shipments from Q2 2015 to the most recent quarter, by top five smartphone vendors. In Q4 2018, the world’s top 5 smartphone vendors were Samsung, Apple, Huawei, Oppo and Xiaomi.
The smartphone vendors shipped a total of 375.4 million units during the fourth quarter of 2018. That’s a significant 4.9% YoY decline. Surprisingly, Q4 2018 was the fifth consecutive quarter when the global smartphone market witnessed a YoY decline in its shipments.
In Q3 2018, The global smartphone shipments registered a notable 6% YoY decline. About 355 million units of smartphones were shipped during the quarter.
Once again, Samsung emerged as the leader in the worldwide smartphone market in Q4 2018, despite a 5.5% YoY decline. In fact, this is the fifth consecutive quarter for Samsung as well when the company has witnessed a YoY decline in its smartphone shipments, globally! 2018 has been a challenging year for Samsung so far as the market leader continues to feel pressure from Chinese giants Huawei and Xiaomi.
It is Huawei who continued its superb performance in the global market, with a remarkable 43.9% YoY growth in smartphone shipments.
The company sold 60.5 million units of smartphones to secure the third spot in the list of top 5 smartphone vendors, worldwide. Huawei continues to see growing success from its Honor line of devices, which are now representing close to half of its overall volume. The strong sales of Huawei P20 and P20 Pro have helped the company to grab a sizable 16.1% share in Q4 2018.
On the other hand, Apple is losing its grip on the global smartphone market, apparently. Despite launching the three most expensive, most innovative iPhone XS, XS Max and iPhone Xr, the company witnessed a huge 11.5% YoY decline in its iPhone shipments. Apple sold 68.4 million units of iPhone in Q4 2018.
The biggest surprise has come from the Chinese smartphone player Xiaomi, which registered only 1.4% YoY growth in Q4 2018. With 28.6 million units sold, Xiaomi also lost its fourth spot to Oppo in the worldwide smartphone market. Compared to a year-ago quarter, when Xiaomi registered a mind-blowing 96.9% YoY growth, it seems the Chinese player is facing stiff competition from its homegrown players Oppo and Huawei.
However, according to IDC, in Q4 2018, Xiaomi’s Redmi series devices continue to lead in emerging markets, but its Mi Mix/Max/Pro devices are increasingly becoming flagship contenders with attractive price points.
The above graph is a part of Dazeinfo GraphFarm – the most trusted source of hundreds of thousands of market graphs. Our team of researchers mines millions of data points every month to bring the most updated and validated set of data points representing the comprehensive view in a graphical format. From mobile to e-commerce, from Retail to healthcare, from startups to SMEs we have carefully designed thousands of graphs for those who value and understand the importance of data visualisation.