The above DGraph represents the worldwide smartphone shipments from Q2 2015 to the most recent quarter, by top five smartphone vendors.
The global smartphone shipments registered a notable 6% YoY decline in Q3 2018, according to IDC. Smartphone vendors shipped 355.2 million units in the quarter, compared 377.8 million in Q3 2017.
Surprisingly, this is the fourth consecutive quarter when global smartphone market witnessed a YoY decline in its shipments.
Once again, Samsung emerged as the leader in the worldwide smartphone market, despite a huge 13.4% YoY decline. 2018 has been a challenging year for Samsung so far as the market leader continues to feel pressure from Chinese giants Huawei and Xiaomi. In fact, this is the fourth consecutive quarter when Samsung witnessed a YoY decline in its smartphone shipments, globally!
It is Huawei and Xiaomi who continued their superb performance in the global market, with a remarkable 32.9% YoY and 21.2% YoY growth in smartphone shipments, respectively.
However, in Q2 2018, a total of 342 million units of smartphones were shipped, with a mere 1.8%YoY decline.
Huawei performed exceptionally well in the second quarter of 2018. The company sold 54.2 million units of smartphones to secure the second spot with a record 40.9% YoY growth. The strong sales of Huawei P20 and P20 Pro have helped the company to grab a sizable 15.8% share in Q2 2018.
Despite the huge 10.4% YoY decline in shipments, Samsung remained the leader in the worldwide smartphone market in Q2 2018. On the other hand, Apple is losing its grip on the global smartphone market, apparently. The company sold 41.3 million iPhones in Q2 2018, with a minimal 0.7% YoY growth.
All three Chinese brands, Huawei, Xiaomi and Oppo, witnessed a jaw-dropping growth in smartphone shipments worldwide.