The above graph represents the India smartphone market share by top vendors, starting from Q1 2014 to Q3 2021. The list of top five smartphone brands in India in Q3 2021 includes Xiaomi, Samsung, Vivo, Realme, and Oppo. About 52 million units of smartphones were shipped during the third quarter, with a 2% YoY decline. When compared to the previous quarter, the Indian smartphone market grew an astonishing 82% YoY in Q2 2021, shipping more than 33 million units.
Interestingly, the number of smartphone shipped in India during Q1 2021 reached 38 million – the highest ever first-quarter shipments.
The Growth of Top Five Smartphone Vendors in India
|Duration||CY Q1 2014 – Q2 2021|
With a 28.4% share, Xiaomi continues to dominate the India smartphone market as of Q2 2021. The growth was primarily driven by Xiaomi’s best-performing smartphones – Redmi 9 series and Redmi Note 10 series. One must note that Q2 2021 is the 15th consecutive quarter Xiaomi maintained its pole position in terms of shipments and market share.
Samsung regained second spot in India smartphone market, however, its share declined from 25.7% in Q2 2020 to 17.7% in Q2 2021. Its Galaxy M series and F series were driving the growth, accounting for 66% of total shipments in the second quarter. In the last five years, it has been a roller coaster ride for Samsung in India’s smartphone market. The South Korean smartphone giant, however, has managed to hold its ground, albeit failed to leverage on the smartphone revolution in India.
Vivo share in India’s smartphone market also declined to 15.1% in Q2 2021, from 17.1% in Q2 2020. However, Vivo smartphone shipments grew a strong 61% YoY. The launch of ViVo V21 series and another smartphones such as X60 and IQOO 7 series have helped the brand to maintain post lockdown demand in the country.
In Q1 2019, Vivo had surprised everyone with its spectacular performance in the India smartphone market as the shipments grew 119% YoY. The smartphone shipment share of Vivo doubled from just 6% to 12% within a year, beating its closest rival Oppo with a distant margin.
Realme, which entered the list of India’s top five smartphone brands in Q4 2018, still stands at 4th spot with a 14.6% share in Q2 2021. The share of Realme increased both yearly and sequentially. It is important to note that the Chinese brand captured a whopping 140% YoY growth in shipments in Q2 2021. Realme has become the fastest brand to reach 50 million cumulative smartphone shipments in India.
OPPO market share in India increased from 9.3% in Q2 2020 to 10.4% in Q2 2021. In the price range of INR 20,000-INR 30,000, the OPPO F19 Pro Plus was the best 5G smartphone.
The exploded growth in the number of smartphone users in India, the second-most populous country in the world, is no surprise. For the last few quarters, the smartphone shipment share of Chinese smartphone manufacturers in India has been increasing constantly. The growth has come at the cost of homegrown and Korean smartphone players, mainly Micromax and Samsung. Four out of the top five smartphone vendors in India belongs to China now. However, among all the top Chinese smartphone vendors, the spectacular performance of Xiaomi has been commendable.
In May 2018, Realme was born as Oppo’s online-only sub-brand in India. However, after 3-4 months, it got separated from its parent company to continue operations as an independent brand.
The growth of all the top smartphone vendors in India majorly came at the cost of Micromax, Lenovo and many other players. In Q3 2018 to be precise, Micromax accounted for a significant 9% share in India’s smartphone market. However, in Q4 2018, it failed to make a place in the top 5 smartphone vendors in India.
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