The above graph represents the India smartphone market share by top vendors, starting from Q1 2014 to the recently completed quarter. The list of top five smartphone brands in India in Q1 2021 includes Xiaomi, Samsung, Vivo, Realme, and Oppo. The Indian smartphone market grew an appreciable 23% YoY in Q1 2021, mainly due to the various discounts and offers on devices during the Diwali festival and new year.
Interestingly, the number of smartphone shipped in India during Q1 2021 reached 38 million – the highest ever first-quarter shipments.
The Growth of Top Five Smartphone Vendors in India
|Duration||CY Q1 2014 – Q2 2020|
With a 29% share, Xiaomi continues to dominate the India smartphone market as of Q2 2020. The growth was primarily driven by Xiaomi’s best-performing smartphones – Redmi 8A dual, Redmi Note 8 Pro, and Redmi Note 8. One must note that Q2 2020 is the 11th consecutive quarter Xiaomi maintained its pole position in terms of shipments and market share.
Samsung regained second spot in India smartphone market, increasing its share to 26% in Q2 2020, from just 16% in the previous quarter. In the last four years, it has been a roller coaster ride for Samsung in India’s smartphone market. The South Korean smartphone giant, however, has managed to hold its ground, albeit failed to leverage on the smartphone revolution in India. Between Q1 2016 and Q1 2020, Samsung’s market share in India has decreased from 29% to just 16%.
Vivo share in India’s smartphone market remained flat i.e 17% in Q2 2020. The launch of Vivo V19 and another smartphones such as Y50, Y30 have helped the brand to maintain post lockdown demand in the country.
In Q1 2019, Vivo had surprised everyone with its spectacular performance in the India smartphone market as the shipments grew 119% YoY. The smartphone shipment share of Vivo doubled from just 6% to 12% within a year, beating its closest rival Oppo with a distant margin.
Realme which entered the list of India’s top five smartphone brands in Q4 2018 still stands at 4th spot with a 11% share in Q2 2020. The share of Realme declined when compared to the previous quarter, primarily due to its factory shut down in the May month. It is important to note that Realme emerged as the fastest growing smartphone brand in Q1 2020, with 119% year-over-year growth in its shipment share.
OPPO market share in India increased from 8% in Q2 2019 to 9% in Q2 2020. With the launch of Oppo 5G flagship, Find X2 series, the company managed to enter the ultra-premium segment (>INR 45000 ~ $600). However, it’s a notable 3% point decline from the previous first quarter of 2020, primarily due to supply constraints.
The exploded growth in the number of smartphone users in India, the second-most populous country in the world, is no surprise. For the last few quarters, the smartphone shipment share of Chinese smartphone manufacturers in India has been increasing constantly. The growth has come at the cost of homegrown and Korean smartphone players, mainly Micromax and Samsung. Four out of the top five smartphone vendors in India belongs to China now. However, among all the top Chinese smartphone vendors, the spectacular performance of Xiaomi has been commendable.
In May 2018, Realme was born as Oppo’s online-only sub-brand in India. However, after 3-4 months, it got separated from its parent company to continue operations as an independent brand.
The growth of all the top smartphone vendors in India majorly came at the cost of Micromax, Lenovo and many other players. In Q3 2018 to be precise, Micromax accounted for a significant 9% share in India’s smartphone market. However, in Q4 2018, it failed to make a place in the top 5 smartphone vendors in India.
The above graph is a part of Dazeinfo GraphFarm – the most trusted source of hundreds of thousands of market graphs. Our team of researchers mines millions of data points every month to bring the most updated and validated set of data points representing the comprehensive view in a graphical format. From mobile to e-commerce, from Retail to healthcare, from startups to SMEs we have carefully designed thousands of graphs for those who value and understand the importance of data visualisation.