The above graph represents the India smartphone market share by top vendors, starting from Q1 2014 to the most recently completed quarter. The list of top five smartphone brands in India in Q1 2020 includes Xiaomi, Vivo, Samsung, Realme, and Oppo. The country witnessed a considerable 4% YoY growth in its smartphone shipments, totalling 31 million units in Q1 2020.
The Growth of Top Five Smartphone Vendors in India
|Duration||CY Q1 2014 – Q1 2020|
With a 30% share, Xiaomi continues to dominate the India smartphone market as of Q1 2020. The growth was primarily driven by Xiaomi’s best-performing smartphones – Redmi 7 series and Redmi Note 8 series. One must note that Q1 2020 is the 10th consecutive quarter Xiaomi maintained its pole position in terms of shipments and market share.
Vivo maintained the 2nd spot in India’s smartphone market for the second consecutive quarter. However, Vivo market share declined to 17% in Q1 2020, from 21% in Q4 2019. While on a yearly basis, it’s a modest 5% point increase in the market share.
In Q1 2019, Vivo had surprised everyone with its spectacular performance in the India smartphone market as the shipments grew 119% YoY. The smartphone shipment share of Vivo doubled from just 6% to 12% within a year, beating its closest rival Oppo with a distant margin.
In the last four years, it has been a roller coaster ride for Samsung in India’s smartphone market. The South Korean smartphone giant, however, has managed to hold its ground, albeit failed to leverage on the smartphone revolution in India. Between Q1 2016 and Q1 2020, Samsung’s market share in India has decreased from 29% to just 16%.
Realme which entered the list of India’s top five smartphone brands in Q4 2018 still stands at 4th spot with a 14% share. It is important to note that Realme emerged as the fastest growing smartphone brand in Q1 2020, with 119% year-over-year growth in its shipment share.
OPPO market share in India increased from 7% in Q1 2019 to 12% in Q1 2020. Oppo smartphone shipments grew 83% YoY, due to new launches, consistent performance of its F11 series and also increase in shipments of budget devices such as A5s.
The exploded growth in the number of smartphone users in India, the second-most populous country in the world, is no surprise. For the last few quarters, the smartphone shipment share of Chinese smartphone manufacturers in India has been increasing constantly. The growth has come at the cost of homegrown and Korean smartphone players, mainly Micromax and Samsung. Four out of the top five smartphone vendors in India belongs to China now. However, among all the top Chinese smartphone vendors, the spectacular performance of Xiaomi has been commendable.
In May 2018, Realme was born as Oppo’s online-only sub-brand in India. However, after 3-4 months, it got separated from its parent company to continue operations as an independent brand.
The growth of all the top smartphone vendors in India majorly came at the cost of Micromax, Lenovo and many other players. In Q3 2018 to be precise, Micromax accounted for a significant 9% share in India’s smartphone market. However, in Q4 2018, it failed to make a place in the top 5 smartphone vendors in India.
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