Amazon Fire HD 10 Tablet: What’s The Game Plan of Amazon This Time?

Must Read

Skeletons in the Closet? Google-Facebook Involved in Secret Online Advertising Deal

If you can’t beat ‘em, join ‘em. And when two titans happen to decide upon an alliance,...

Smartphone Resale Value: Depreciation Is Surprising Enough [REPORT]

It's a tad cliché and true that smartphones have permeated every sphere of our life. The ceaseless...

A Majority of Web Professionals Prefer WordPress For Building Websites [STUDY]

The advancement in technology and network infrastructure has triggered an unprecedented competition among web professionals, who are willing to launch...
Amazon.com, Inc. (NASDAQ:AMZN) is reportedly set to launch the next generation Amazon Fire HD 10 tablet with vastly improved specifications and a significantly lowered price-tag. It also comes with deeper Alexa integration than ever before.

Amazon’s original lineup of Fire tablets was a modest success before the stupendous failure of the Fire Phone marred the brand name. Now, the company is going back to basics with the new Amazon Fire HD 10. The new flagship Fire tablet basically sets out to improve on everything that was deficient in its predecessor. It features a full HD 1080p display, 2GB RAM, a 1.8 GHz MediaTek SoC which is 30% faster than the previous generation, 32 GB/64 GB internal storage with MicroSD card support and HD video recording up to 1080p.

This improved package now also comes with a 35% price reduction, down to $150 from $230 in the previous generation. However, you may now be wondering that what is an eCommerce and Cloud Computing giant doing in the mobile hardware space? What is Amazon’s end game with the Fire HD 10?

However, you may now be wondering that what is an eCommerce and Cloud Computing giant doing in the mobile hardware space? What is the end game of Amazon with the Amazon Fire HD 10?

Advertisements

Amazon Fire HD 10 Tablet: What’s Amazon Up to?

As with many other recent Amazon products, the Fire HD 10 is merely a medium to propagate and expand the growing Amazon service ecosystem. Amazon has gradually been creating its own mobile and smart home ecosystem in order to challenge Google and Apple’s dominance. Alexa, Amazon’s widely popular virtual digital assistant, lies in in the front and centre of Amazon’s ecosystem. This is also the Fire HD 10’s defining feature. The new tablet features hands-free access to Alexa. That means users can theoretically use the tablet for various tasks without even touching it. It also offers functionality on par with the Echo devices. Users can even control Alexa enabled appliances like lights, refrigerators and washing machines via the tablet.

Alexa’s rise to prominence over the past few years has been meteoric. The Amazon Echo and Echo Dot speakers are incredibly successful, thanks in large part due to Alexa. In fact, the Echo speakers account for 71% of the smart speaker market in the US, well ahead of second-placed Google Home at 24%. Alexa is now showing up on more and smarter devices, including home appliances like refrigerators, headsets, sous vide cookers and more. In fact, Amazon recently also launched Alexa on the rival iOS platform as well.

Amazon’s low price strategy is pretty clear in this context. They are offering customers relatively high-end specs in a bid to expand their user-base and poach Apple and Google’s users. However, the profit margins on the hardware itself are liable to be negligible, or maybe even negative. The real draw here getting users invested in Amazon’s Alexa powered smart home and mobile ecosystem. Current indications are that they are succeeding in doing so.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Happy B’day Chad Hurley: The Co-Founder Of The World’s Largest Video Library

Chad Hurley never cared about success, he mended his ideas and tried to garner the fruits from...

How Mobile Is Becoming A Catalyst Of Online Gambling Market Growth

The global online gambling market is now one of the biggest and it is expected to grow up to 127.3 billion US...

“Open Up Cambridge Analytica, It’s CBI At the Door!”

Among all the establishments ensnared in deplorable acts, Cambridge Analytica has steadily climbed the ladder of infamy. The roots of its malice...

Smartphone Resale Value: Depreciation Is Surprising Enough [REPORT]

It's a tad cliché and true that smartphones have permeated every sphere of our life. The ceaseless tech breakthroughs have led to...

Reliance-Future Deal Is Approved By SEBI But Biyani May Not Be Happy With It!

Despite Amazon trying its best to stick a fork between the Reliance-Future deal, the Indian market regulator SEBI has finally given the...

Skeletons in the Closet? Google-Facebook Involved in Secret Online Advertising Deal

If you can’t beat ‘em, join ‘em. And when two titans happen to decide upon an alliance, there are bound to be...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This