Amazon Fire Phone
Amazon CEO Jeff Bezos holds up the new Amazon Fire Phone at a launch event, Wednesday, June 18, 2014, in Seattle. (AP Photo/Ted S. Warren)

Android and iOS are the two most familiar names in the mobile tech industry and the two mainstays of the smartphone revolution that began nearly a decade ago. Over the years, both Android and iOS have overtaken numerous competitors to emerge as the leaders. The pretenders to the throne have been vanquished, and Android is the undisputed king of the global mobile OS market with 71.84% share by the end of April 2017. Apple’s iOS follows at a distant second with a 19.8% share. A report by Digitimes predicts Android will grab 90% of the market share by the end of 2017! And this just tells us that the dominance of Android is here to stay. However, the road to the peak of a summit is never without significant obstacles.

It is pretty evident that knocking Android from the top spot will need someone worth the mettle to be pitted against who can manage this herculean feat. The most viable contender seems to be Jeff Bezos led Amazon.com, Inc. (NASDAQ:AMZN). Once just an online book retailer, Amazon has grown to offer numerous products, devices and service, many of which rival Google’s own.

Would that mean Amazon is capable of taking over Android with the launch of a new OS? To answer this billion dollar question, we would have to look deep into the fairly complicated market structure and the several vital factors that could play for or against this possibility.

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