Will Facebook’s New Feature of Page Increase Spam?

Must Read

End Of Free Ride For Ola And Uber: GOI Sets New Rules For Cab Aggregators!

For long Ola and Uber have been enjoying the free ride on charging surge price from customers...

Google Pay Fee On Instant Transfer: An Indication Of Google’s Aggressive Monetisation Strategy?

Google has decided to levy fee on instant payment, starting from the US market.

Facebook’s Past Comes Back To Bite As South Korea Fines Them For 2018 Scandal

The social media behemoth Facebook Inc. (NASDAQ:FB) has once again proved they are the true arch-nemesis of...

It seems like Facebook Inc. (NASDAQ:FB) will soon roll out an updated version of Facebook Groups where Pages will be allowed to post in Groups. The online social networking major is testing a new feature that will allow Page owners to share Page updates into Facebook Groups.

A feature that was never possible before, the only way for anyone to join a Facebook Group was through his/her personal profile. With this new update, however, pages can directly be linked to Groups that they admin.

Facebook Groups has been subject to several updates in the past 12 months. While Facebook has about 1.23 billion daily active users on the social media platform, the platform can also boast of an equally high number of users who use Facebook Groups to derive benefits such as better conversations with followers, stronger brand advocacy, and improved customer support.

Advertisements

The one chief reason several businesses were reluctant to use the Groups feature, however, was because there was no visibility to brands in groups. While up until now Facebook Groups allowed only individuals to join and post in Groups, the new update will open up new branding and community-building avenues for businesses. And since the new update also allows for Pages to be directly linked to the Groups that they manage, Groups could now be featured directly on the Pages that they are managed by, and will help build a much stronger community.

Facebook expressed sometime in January last year that its Groups feature was a severely “under-appreciated product”. Since then, there are been several updates made to the feature, the more prominent of them being the inclusion of application questions and discussion topics. This latest feature that they are testing puts a whole new consideration for brands on Facebook. It also gives brands a new way to connect with their global audiences.

The list of benefits that businesses and brand alike can derive from Facebook Groups’ upcoming feature is endless. This new feature could enable brand support groups and enhance the impact they have on their audiences. It could also support product-related communities, interest-based communities, or industry-relevant group discussions. Brands can actively participate on groups while increasing their brand awareness and reach.

But could this feature also become an enabler for spam content?

With businesses and brands being able to join and actively participate or share content across any group, there is, of course, the prospect that groups will now be spammed with too much branding and advertising information shared by businesses. But, maybe Facebook has plans to counter this with spam-detecting Artificial Intelligence. As part of their improved safety measures, Facebook has been focusing intently on the use of AI and machine learning to detect and address cases that arise, that go against their safety and privacy policy.

Advertisements

We here at Dazeinfo, would like to think that Facebook is investing in having systems in place that will be able to detect overly promotional messages and filter them out. Given that Facebook has been developing its AI capabilities for quite a number of years now, the best bet would be that AI will be employed to control and prevent spam content.

There has already been news about Facebook bringing chatbots into its Groups on Messenger. While these bots won’t function like typical chatbots, their purpose is to be able to provide users more information and keep them up-to-date on day-to-day occurrences.

There is no doubt that Facebook is keen on boosting the performance of its Groups feature. Facebook Groups are a treasure trove if used correctly by growing businesses and brands alike. And with the new updates that Facebook would like to roll out for the feature, brands are sure to find a lot of benefits.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Decoding Slack Acquisition: A Move To Give Microsoft Taste Of Their Own Medicine?

The acquisition of Slack has left many surprised. The popular workplace messaging app Slack...

The Launch of ATT Feature Will Make Apple-Facebook Privacy Feud Nasty

Apple's firm stand has itched Facebook's co-founder Mark Zuckerberg. Much of today's internet usage has become heavily...

OYO, Pandemic and Future: CEO Agarwal Makes Big Claims

If there is one sector at which the pandemic really took a swing, it is the hospitality industry. But that's not the...

UPI Transactions To Cross Record 6.5 Billion In Q4 2020

The number of UPI transactions has crossed 2 billion mark in a second consecutive month. With that, it's clear that the number...

Facebook Acquires Kustomer: Social Commerce Is The Next Big Thing, For Sure!

In a bid to strengthen its social commerce’ arm, Facebook has recently paid top dollar for their recent acquisition.

New RTGS Rules To Boost The Adoption of Digital Payments

The government of India (GOI) has defined new RTGS rules for banking customers who largely rely on internet banking for a large...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This