100 Most Expensive Google Keywords: Need An Arm And A Leg !

Must Read

Facebook Reveals Big Plans Behind The WhatsApp JioMart Integration In India

After Facebook Inc. (NASDAQ:FB) acquired a minority stake of 9.99% in Jio Platforms for a whopping $5.7 billion in...

Can CBD Gummies Be Beneficial For College Students?

College students often feel more pressure than they have ever—or will ever—feel in their entire lives. Many...

Facebook Launches Music Videos to Eat into YouTube’s Market

With the launch of Music Videos, Facebook has made another competitive move against its biggest opponent, Google.

Google is nothing without a keyword. To search anything or everything; a keyword is indispensable. It had been a question in all our minds that how Google earns profit out of a keyword. Now everyone knows the fact that each clicks matters! Adword Advertising and Pay per click inform us the main source of its turnover. As per the recent study by Mainstream, Pay per click (PPC) advertising has contributed the highest for the revenue of Google, which is nearly about 97%.

What are the most expensive keywords in Google? The keyword for which you would pay a pretty penny has a lot to do with Google’s profit too. According to the research and studies conducted, it was found that the cost per click purely depends on the search volume. If we list down 20 most expensive keywords, it shows the keywords with the ultimate search volume.

To dig deep into the subject, WebPageEx designed an infographic, powered with Semrush data, that highlights 100 most expensive keywords on Google, top keywords categories and their average cost.


While most of us, as a publisher, struggle to achieve a decent cost-per-click (CPC) and believe anything close $5 is the best payout keyword, the game of Google keywords is beyond imagination. You can earn as much as $670 from a single keyword-click. The top 10 keywords with highest cost-per-click can make your earn anything between $435 and $670.

When it says expensive, naturally we think how much cost we need to pay (or earn) for those keywords. Some of the legal terms like ‘San Antonio car wreck attorney’, ‘Sell settlement’, ‘Structure settlement’ etc. are charged within a range of $400 to $670. Whereas the keywords related to water damage like ‘Flood restoration Chicago’, ‘Water damage Clearwater FL’ falls under the range of $315 to $350. This is how the pricing list starts and it descends in accordance with the search volume of the keyword.

most-expensive-keywords top 10

From this, it is quite clear that the business, which is ready to pay out quite well to acquire a new customer like financial or legal sectors, have the advantage of possessing the most expensive keywords. Just because of the reason that they handle an immense amount of money. SMEs, which find it hard to beat the battle with the giant companies, can go for automotive marketing. 78% of top 100 most expensive keywords are related to legal, followed by Water Damage and Insurance with 8% and 6% respectively.

most-expensive-keywords-infographic (1)

One of the other interesting findings is that 58% of all such keywords are location sensitive. Which means more than half of people who use such keywords always seek to have related help/suggestion/service from within their locality or nearby. This is a clear indication to the fact that SEO experts must pay a close attention to the range/area of their clients’ services and link it properly while optimizing their content for Google.

If you are interested in detail infographic, listing most expensive keywords by top categories and some more related information, you could follow this link.


Google’s entry to the encrypted search reveals that the data of keywords are never easy anymore. Always keep tracks of your keyword rankings to check on the impact of that specific word in increasing the traffic to your site. In addition, you could use tools like Google keyword planner or Long Tail Pro to find out the intensity of competition happening in Google.


  1. I am a bit surprised that insurance wasn’t higher on the list as far as the percentage goes. I can however understand legal type sites are up there. Great article.


Please enter your comment!
Please enter your name here

Latest News

After Facebook, Now Twitter is Caught Abusing Phone Number For Ads

Thanatophobia, or fear of death, is a relatively complicated phobia. Similarly, fear of losing your digital accounts to...

Warren Buffett’s Stake In Apple Is Worth More Than Combined Valuation of All Startup Unicorns in India

The Oracle of Omaha has got an eye for a good bet and it's proven time and again. Once a popular critic...

Microsoft Aims Global Acquisition Of TikTok, Including India!

It seems like TikTok can finally shed its Chinese origin from all over the world. It has recently...

Will Google’s Move To Delete 2,500 YouTube Channels Add Fuel To The Fire With China?

The US-China trade war has started rearing its ugly head. Both sides are now turning to extreme measures on the digital front...

Will You Buy iPhone 12 Pro At US$20,500?

if you are suspecting any typo error here, you are highly mistaken! The price of iPhone 12 Pro is US$ 20,500 now...

Google Is Shutting Down Google Play Music

Google Play Music will soon be buried in Google's graveyard. The company has announced that by December the service will be completely...

In-Depth: Dprime

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

Fantastic 4: Four Day Work Week A Flashpoint Of Innovation?

It has been an idea that has been mooted by many, perhaps also somewhat sceptically. From being a dark horse to becoming...

More Articles Like This