100 Most Expensive Google Keywords: Need An Arm And A Leg !

Must Read

Free Netflix in India: A Result of Slow Growth In Q3 2020?

Netflix is testing a new strategy that could lead to free Netflix in India. The online streaming...

Tesla First Cancels Return Policy And Now Cuts Warranty Period

Just last week Elon Musk surprised everyone by cutting the price of Tesla Model S twice in...

Jio Pages: The Indian Browser Reliance Is Betting On Now!

Looks like Reliance wants to establish Jio as a synonym of technology. After launching a fleet of...

Google is nothing without a keyword. To search anything or everything; a keyword is indispensable. It had been a question in all our minds that how Google earns profit out of a keyword. Now everyone knows the fact that each clicks matters! Adword Advertising and Pay per click inform us the main source of its turnover. As per the recent study by Mainstream, Pay per click (PPC) advertising has contributed the highest for the revenue of Google, which is nearly about 97%.

What are the most expensive keywords in Google? The keyword for which you would pay a pretty penny has a lot to do with Google’s profit too. According to the research and studies conducted, it was found that the cost per click purely depends on the search volume. If we list down 20 most expensive keywords, it shows the keywords with the ultimate search volume.

To dig deep into the subject, WebPageEx designed an infographic, powered with Semrush data, that highlights 100 most expensive keywords on Google, top keywords categories and their average cost.


While most of us, as a publisher, struggle to achieve a decent cost-per-click (CPC) and believe anything close $5 is the best payout keyword, the game of Google keywords is beyond imagination. You can earn as much as $670 from a single keyword-click. The top 10 keywords with highest cost-per-click can make your earn anything between $435 and $670.

When it says expensive, naturally we think how much cost we need to pay (or earn) for those keywords. Some of the legal terms like ‘San Antonio car wreck attorney’, ‘Sell settlement’, ‘Structure settlement’ etc. are charged within a range of $400 to $670. Whereas the keywords related to water damage like ‘Flood restoration Chicago’, ‘Water damage Clearwater FL’ falls under the range of $315 to $350. This is how the pricing list starts and it descends in accordance with the search volume of the keyword.

most-expensive-keywords top 10

From this, it is quite clear that the business, which is ready to pay out quite well to acquire a new customer like financial or legal sectors, have the advantage of possessing the most expensive keywords. Just because of the reason that they handle an immense amount of money. SMEs, which find it hard to beat the battle with the giant companies, can go for automotive marketing. 78% of top 100 most expensive keywords are related to legal, followed by Water Damage and Insurance with 8% and 6% respectively.

most-expensive-keywords-infographic (1)

One of the other interesting findings is that 58% of all such keywords are location sensitive. Which means more than half of people who use such keywords always seek to have related help/suggestion/service from within their locality or nearby. This is a clear indication to the fact that SEO experts must pay a close attention to the range/area of their clients’ services and link it properly while optimizing their content for Google.

If you are interested in detail infographic, listing most expensive keywords by top categories and some more related information, you could follow this link.


Google’s entry to the encrypted search reveals that the data of keywords are never easy anymore. Always keep tracks of your keyword rankings to check on the impact of that specific word in increasing the traffic to your site. In addition, you could use tools like Google keyword planner or Long Tail Pro to find out the intensity of competition happening in Google.


  1. I am a bit surprised that insurance wasn’t higher on the list as far as the percentage goes. I can however understand legal type sites are up there. Great article.


Please enter your comment!
Please enter your name here

Latest News

Google Boots Out 3 Immensely Popular Android Apps from Play Store: Questions About Content Policing Resurface

With such a flourishing wilderness of Android apps on the Google Play Store, there is every likelihood...

Reliance Future Group Deal In The Soup: SIAC Orders To Put The Deal On Hold

When Reliance agreed to acquire Future Group for $3.4 billion, recently, the share of Reliance Industries Limited rallied on the stock market....

Can Facebook Be Trusted For Newly Announced Hosting and Shopping Services?

Every coin has two sides. For Facebook Inc. (NASDAQ:FB), the positive side says that it has launched interesting, new features to further...

When the Going Gets Tough, the Tough Gather Online

Tech shows; we all know them, love them, and wish we could get to them. Unfortunately, that's not always possible. Or is...

Flipkart, Amazon Hurtle To Secure Their Slice in Aditya Birla Fashion

The battle conch for the festive season has already been blown. Now in a bid to take control of a new frontier,...

Jio Pages: The Indian Browser Reliance Is Betting On Now!

Looks like Reliance wants to establish Jio as a synonym of technology. After launching a fleet of Jio products in the last...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This