SEO

If you are a digital marketer in 2020 or someone who takes a keen interest in consumer behaviour, you’d be shocked with what a recent study about SERP (Search Engine Results Pages) came up with.

Auditing your website is a key to successful digital marketing. Not only they help locate bottlenecks for your SEO approach but also help in the smart conversion of prospects into customers faster than ever. A conversion optimization...

The secret weapon of many web designers and developers, Lighthouse is Google’s self-service tool for checking the extent to which a site you manage meets the search giant’s standards for site speed, performance, and SEO best practices,...

Achieving a top ranking on Google has been the utmost priority of SEO experts. Google is constantly changing the way web pages are ranked on its search result pages. To stay more unpredictable, yet relevant, to avoid...

SEO is more like a cold war between websites and search engines. Each time Google updates its algorithms, different companies do what they can to ensure they retain first page rankings. It is a continuous war, one that cannot...

Internet marketers and SEO experts know that SEO is a living thing: there are constant changes that those in the industry need to stay on top of. Optimizing a website for SEO is not a one-time deal; instead, it’s...

Whether you look at anecdotal evidence, experimental data or statistical results, the answers are unanimous. Organic search is hands down the largest source of traffic to websites around the world. Conductor carried out an interesting experiment to prove this...

When you log on to your favorite e-commerce website, can you easily find what you are looking for? Have you ever left a site because you couldn’t find what you were looking for, or because the site navigation was...

Google is nothing without a keyword. To search anything or everything; a keyword is indispensable. It had been a question in all our minds that how Google earns profit out of a keyword. Now everyone knows the fact that...

With search engines playing a major role in present times, it has become quite important for the advertiser to understand the market trends and know where to head for a better return on their investment. Search Engine Marketing (SEM), the method of...