Tag: SEO

SEO is more like a cold war between websites and search engines. Each time Google updates its algorithms, different companies do what they can to ensure they retain first page rankings. It is a continuous war, one that cannot be won overnight. To stay on top, you need to learn the secrets and play by the rules, like an...

Internet marketers and SEO experts know that SEO is a living thing: there are constant changes that those in the industry need to stay on top of. Optimizing a website for SEO is not a one-time deal; instead, it’s a continual process that requires a lot of hard work and creativity. This is because Google is constantly updating and...

Whether you look at anecdotal evidence, experimental data or statistical results, the answers are unanimous. Organic search is hands down the largest source of traffic to websites around the world. Conductor carried out an interesting experiment to prove this and found that organic search accounted for at least 64% of website traffic. By contrast, leading marketing platforms like social...

When you log on to your favorite e-commerce website, can you easily find what you are looking for? Have you ever left a site because you couldn’t find what you were looking for, or because the site navigation was too difficult to manage?If so, you aren’t alone. Two years ago, the Baymard Institute conducted a study of the top...

Google is nothing without a keyword. To search anything or everything; a keyword is indispensable. It had been a question in all our minds that how Google earns profit out of a keyword. Now everyone knows the fact that each clicks matters! Adword Advertising and Pay per click inform us the main source of its turnover. As per the...

With search engines playing a major role in present times, it has become quite important for the advertiser to understand the market trends and know where to head for a better return on their investment. Search Engine Marketing (SEM), the method of paid advertising to enhance the visibility of individual websites in search results, is all set to align with the increasing global advertising...

A couple of months ago, Google Inc. (NASDAQ:GOOGL) released yet another algorithm update that was meant to affect SERPs of web pages based on their mobile-friendliness. After the algorithm was officially announced, Moovweb – a cloud-based platform that helps optimize mobile experiences, discovered that 83% of the top result of 1000 eCommerce keywords were tagged mobile-friendly by Google.Earlier in...

Time after time, local businesses go cheap on SEO, which yields a mediocre result or a Google penalty. With regular Google algorithm updates, hiring the wrong SEO consultant can be very damaging to your online reputation. The wrong SEO consultant can cause a massive loss in search traffic and visibility. You want to hire an SEO consultant who knows...

We all use Google Inc. (NASDAQ:GOOG), be it Gmail, Search, Docs, Analytics, Webmaster or other Internet related service.  Among all of it Google Search is the most favorite – call it inevitable rather – service that every internet user is making use of multiple times in a day. With more than 13 billion monthly search queries Google Search is...

Search engine optimisation is the first step that any online business like to adopt and search engine industry titan Google has got Google search optimisation guide for beginners. However, as a number of businesses going online is increasing, Google Inc. (NASDAQ:GOOG) has started making Google search optimisation task more complex. Initially Google had started to flip all searches to encrypted searches,...

Of all of the modern conspiracy theories out there, the most fun and interesting of them all involves Google Inc. (NASDAQ:GOOG). Big G is the - eye in the sky - right next to the government, watching everything you do, recording all the keystrokes.The amount of information gathered by the search giant is incredible. But from a marketing perspective,...

Introduction of Hummingbird algorithm was one of the biggest change made by search engine giant Google Inc. (NASDAQ:GOOG) in recent years. This change revolves around the nature by which people search more frequently. Hummingbird algorithm uses conversational searches instead of traditional keyword searches, to deliver search results that are more on point with what users are looking for. It...

The Importance in Video Search Optimization & VSEO will explode in the upcoming years. Just uploading a Videos in the platforms like YouTube/ Vimeo and hoping for best is not enough to generate required attention and traffic there days. You need to know more about the ways to optimize, distribution of marketing to get more benefits of it.Videos should be...

SEO/Search Marketing is the important part of B2B Marketing. There is an endless myth that many believe as facts. However the Myths of B2B SEO can cost you more than expected in the industry.We will run through some of the myths, which will be a eye opener for the people who are working in the B2B Industry & for...

One of the biggest objectives for any Digital Marketing is the Content Marketing for its products or services. As it’s important to target keywords and acquire the links to the related products.While coming to the B2B (Business to Business) Search Engine Optimization Content Marketing plays a major asset in the longer run.Many marketers & B2B Professionals are staunch in...

SEO experts are spending a considerable amount of time to improve the page rank as well as the Search engine ranking for their own or clients' websites. Till know we know that sharing links on Facebook strongly correlate with the Google search ranking or in other words, sharing links via Facebook helps SEO's to bring their pages up in the search...