SEO

The SEO industry continuously changes faster than we can imagine. Every year, online marketers develop fresh strategies, focusing their attention on every new trend to stay abreast with the latest. One of the most crucial SEO strategies is obtaining...

Advancements in technology have helped us propel forward, changing the way we work and live our daily lives. However, its rapid adoption has led to less sombre means. We have all seen and participated in those various bot tests...

When hiring a web developer to build you a new website, it’s easy to presume that your website will rank well in the search engines. After all, if you have a fantastic website, Google will love it too, right? Not...

The Internet has taken the world by storm ever since its advent. It has revolutionized many processes and industries. The Internet has had a remarkable impact on the way business is conducted as well. Traditionally, marketing and selling of...

Search engine optimization, aka SEO, plays a vital role in today's online world, especially if it's about running a business online that we're talking about. SEO is what makes sure that Google and other search engines find your business...

If you are a digital marketer in 2020 or some SEO consultant who takes a keen interest in consumer behaviour, you’d be shocked with what a recent study about SERP (Search Engine Results Pages) came up with. It’s a...

Auditing your website is a key to successful digital marketing. Not only they help locate bottlenecks for your SEO approach but also help in the smart conversion of prospects into customers faster than ever. A conversion optimization audit is...

The secret weapon of many web designers and developers, Lighthouse is Google’s self-service tool for checking the extent to which a site you manage meets the search giant’s standards for site speed, performance, and SEO best practices, which is...

Achieving a top ranking on Google has been the utmost priority of SEO experts. Google is constantly changing the way web pages are ranked on its search result pages. To stay more unpredictable, yet relevant, to avoid getting gamed...

SEO is more like a cold war between websites and search engines. Each time Google updates its algorithms, different companies do what they can to ensure they retain first page rankings. It is a continuous war, one that cannot...