Apple Inc. (AAPL) Tablet Market Shrunk To 36% In 2013: iPad Mini Fell Short Of Expectations!

Must Read

Free Netflix in India: A Result of Slow Growth In Q3 2020?

Netflix is testing a new strategy that could lead to free Netflix in India. The online streaming...

Jio Pages: The Indian Browser Reliance Is Betting On Now!

Looks like Reliance wants to establish Jio as a synonym of technology. After launching a fleet of...

Flipkart, Amazon Hurtle To Secure Their Slice in Aditya Birla Fashion

The battle conch for the festive season has already been blown. Now in a bid to take...

Apple Inc. (NASDAQ:AAPL) is taking the punch right on the face as the company has been constantly losing its Tablet market for last four quarters, despite of having ventured into small screen tablet market with iPad Mini. In 2013, Apple’s tablet market share dived down to 36%, losing its potential market to Samsung, largely. Right opposite to Apple’s performance, worldwide tablet sales grew 68% in 2013 and Android undisputedly captured 62% of the market. Overall, 195.43 million tablets were sold to end users in 2013, of which 120.9 million were powered by Android, followed by 70.4 million iOS powered tablets, according to Gartner.

Worldwide tablet sales by OS 2013

The low-price small-screen tablets fueled the growth of worldwide tablet market in 2013. Majority of first time tablet users rushed to grab 7 to 8 inch screen Android tablet that helped Android OS to secure the biggest pie of tablet market and also took the lead position leaving iOS behind, first time ever.

“In 2013, tablets became a mainstream phenomenon, with a vast choice of Android-based tablets being within the budget of mainstream consumers while still offering adequate specifications,” said Roberta Cozza, research director at Gartner. “As the Android tablet market becomes highly commoditized, in 2014, it will be critical for vendors to focus on device experience and meaningful technology and ecosystem value — beyond just hardware and cost — to ensure brand loyalty and improved margins.”

In 2013, Apple’s iPad market share shrunk to 36% as compared to 52.8% in the previous year. From a vendor prospective, the company still holds the lead position, thanks to strong fourth quarter when Apple introduced iPad Mini 2 and iPad Air. Though Samsung exhibited the highest growth in tablet market 2013, it’s still way behind Apple at number two position. The Korean electronics giant recorded 19.1% of total tablet sales 2013 with the help of aggressive promotion and marketing of its Galaxy range tablets.

Advertisements

Worldwide tablet sales 2013 by vendors

In 2013, tablet market also saw the emergence of many other players, who were on the margin earlier, with sizable market share. Companies like ASUS and Lenovo actively and quickly reacted to small-screen tablet market, estimated to control 57% of total tablet market by 2017, with Android and Windows 8 powered tablets. Though, ASUS failed to improve its market share in 2013, Lenovo’s strong R&D capabilities helped the company to almost double its market share in 2013.

 Is Apple Really Losing Ground ?

Many of us see Apple’s 2013 performance in tablet market in an assorted prospective. In 2013, Apple’s iOS tablet market dropped to 36% though, the company sold almost 9 million more iPads during 2013. The drop in its market share was largely influenced by the improved quality of smaller low-cost tablets that grabbed more eyeballs than ever before. The demand of these tablets was relatively higher in emerging markets that recorded growth of 145% in 2013, while matured markets grew 31%. Apple iPads are still the most favorite in higher end of the market, while company is looking to improve its market share in emerging markets with iPad Mini.

The global tablet market has become a though ground to play for branded hardware driven players. Local players in emerging countries are constantly challenging Samsung and Apple, the two top players of tablets industry controlling 55% of total market. However, as more and more number of first time mobile device users are willing to upgrade themselves, smaller low-price tablet market looks promising in coming years.

1 COMMENT

  1. Dazeinfo you are combining $100 or less costing tablets to get market share with AAPL iPad which costs $499+.#JunkResearch #StopMisleading.

LEAVE A REPLY

Please enter your comment!
Please enter your name here
Advertisements

Latest News

Huawei All Set To Bid Adieu To Smartphone Market?

The effects of the US ban on Huawei, along with a few other Chinese companies, have started...

Tata Group To Acquire 50% Stake In BigBasket: A Winning Edge Against JioMart?

The Tata Group has apparently found its winning edge against Ambani's JioMart and might add this newfound opportunity to their shopping list...

Amazon Locks Head With The Music Industry: Twitch Letting Streamers Use Unlicensed Music!

The global e-commerce giant Amazon.com, Inc. (NASDAQ:AMZN) has upset the biggies of the music industry as one of its acquisitions have been...

Mobile Internet Speed In India: From Bad To Worse [REPORT]

Languishing. And la…g…g…i…n…g. The sorry state of the desi internet in India. In a rather sad turn of events,...

Google Boots Out 3 Immensely Popular Android Apps from Play Store: Questions About Content Policing Resurface

With such a flourishing wilderness of Android apps on the Google Play Store, there is every likelihood of encountering something seemingly innocuous...

Reliance Future Group Deal In The Soup: SIAC Orders To Put The Deal On Hold

When Reliance agreed to acquire Future Group for $3.4 billion, recently, the share of Reliance Industries Limited rallied on the stock market....

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This