Content marketing strategy is a kind of marketing that involves creation and sharing of media and publishing content in order to acquire/engage consumers. Content marketing sees hike. According to the report, more than half (54%) of the B2B marketers plan to increase their content marketing budget over next twelve months. It can be easily predicted that in the next twelve months, marketers will invest more in quality content creation and that too in higher volumes.
Its said that 96% of Australian marketers use content marketing – which is said to be higher than in North America and the UK, but only 29% consider themselves to be “very effective” or “effective” at doing so says a report compiled by the Content Marketing Institute (CMI) and ADMA. The report highlights on how content marketing is used in Australia and also compares Australian content marketing practices to North America and the UK. It consider elements such as preferred content marketing techniques and their budgets allocated.
Content Marketing, Insights From The study
Report observes that 98% of Australian B2B marketers are using content marketing, versus 89% of their B2C. Australian B2B marketers use content marketing (98%) more often than their North American (91%) and UK B2B (95%) marketers do.
B2B and B2C content marketers in Australia and the UK, along with B2C marketers in North America, use a minimum of four social media platforms to distribute their content, whereas B2B marketers in North America use five.
We had reported couple of weeks before that B2B marketing has made LinkedIn its prime focus in marketing compared to Facebook and Twitter to share content. The same scenario applies here too, Australian B2B marketers use LinkedIn (76%) the most, whereas their B2C peers use Facebook (85%) the most.
Among marketers, Facebook was the preferred social media platform to distribute content, with 71% saying they use this channel. Twitter and LinkedIn were close behind with 67% each, followed by YouTube, Google+ and Pinterest with 57%, 38% and 21% respectively.
In addition, Instagram was one of the least preferred platforms with only 10% of Australian marketers using this channel while Tumblr sees lackluster.
Australian B2C marketers use more mobile apps, mobile content, and print magazines/newsletters than their B2B counterparts do. Australian B2B marketers use more case studies, white papers, webinars/webcasts, and research reports than their B2C counterparts do.
Australian and the UK B2C marketers use mobile apps and mobile content more often than their North American B2C peers do.
Coming to budgets, as in North America and the UK, Australian B2B marketers allocate a higher percentage of budgets for content marketing (25%) than their B2C counterparts (20%) do. Overall, North American (31%) and UK (27%) companies allocate more budget to content marketing than Australian companies do.