Facebook, Twitter And LinkedIn Are The Most Used Social Sites For Content Marketing [Report]

Must Read

Facebook Reveals Big Plans Behind The WhatsApp JioMart Integration In India

After Facebook Inc. (NASDAQ:FB) acquired a minority stake of 9.99% in Jio Platforms for a whopping $5.7 billion in...

Can CBD Gummies Be Beneficial For College Students?

College students often feel more pressure than they have ever—or will ever—feel in their entire lives. Many...

Facebook Launches Music Videos to Eat into YouTube’s Market

With the launch of Music Videos, Facebook has made another competitive move against its biggest opponent, Google.

Content marketing strategy is a kind of marketing that involves creation and sharing of media and publishing content in order to acquire/engage consumers. Content marketing sees hike. According to the report, more than half (54%) of the B2B marketers plan to increase their content marketing budget over next twelve months. It can be easily predicted that in the next twelve months, marketers will invest more in quality content creation and that too in higher volumes.

Its said that 96% of Australian marketers use content marketing – which is said to be higher than in North America and the UK, but only 29% consider themselves to be “very effective” or “effective” at doing so says a report compiled by the Content Marketing Institute (CMI) and ADMA. The report  highlights on how content marketing is used in Australia and also compares Australian content marketing practices to North America and the UK. It consider elements such as preferred content marketing techniques and their budgets allocated.

Content Marketing, Insights From The study

Report observes that 98% of Australian B2B marketers are using content marketing, versus 89% of their B2C. Australian B2B marketers use content marketing (98%) more often than their North American (91%) and UK B2B (95%) marketers do.

Advertisements

B2B and B2C content marketers in Australia and the UK, along with B2C marketers in North America, use a minimum of four social media platforms to distribute their content, whereas B2B marketers in North America use five.

We had reported couple of weeks before that B2B marketing has made LinkedIn its prime focus in marketing compared to Facebook and Twitter to share content. The same scenario applies here too, Australian B2B marketers use LinkedIn (76%) the most, whereas their B2C peers use Facebook (85%) the most.

Among marketers, Facebook was the preferred social media platform to distribute content, with 71% saying they use this channel. Twitter and LinkedIn were close behind with 67% each, followed by YouTube, Google+ and Pinterest with 57%, 38% and 21% respectively.

In addition, Instagram was one of the least preferred platforms with only 10% of Australian marketers using this channel while Tumblr sees lackluster.

percentage of marketers using social media channels

Australian B2C marketers use more mobile apps, mobile content, and print magazines/newsletters than their B2B counterparts do. Australian B2B marketers use more case studies, white papers, webinars/webcasts, and research reports than their B2C counterparts do.

Advertisements

Australian and the UK B2C marketers use mobile apps and mobile content more often than their North American B2C peers do.

Coming to budgets, as in North America and the UK, Australian B2B marketers allocate a higher percentage of budgets for content marketing (25%) than their B2C counterparts (20%) do. Overall, North American (31%) and UK (27%) companies allocate more budget to content marketing than Australian companies do.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

After Facebook, Now Twitter is Caught Abusing Phone Number For Ads

Thanatophobia, or fear of death, is a relatively complicated phobia. Similarly, fear of losing your digital accounts to...

Warren Buffett’s Stake In Apple Is Worth More Than Combined Valuation of All Startup Unicorns in India

The Oracle of Omaha has got an eye for a good bet and it's proven time and again. Once a popular critic...

Microsoft Aims Global Acquisition Of TikTok, Including India!

It seems like TikTok can finally shed its Chinese origin from all over the world. It has recently...

Will Google’s Move To Delete 2,500 YouTube Channels Add Fuel To The Fire With China?

The US-China trade war has started rearing its ugly head. Both sides are now turning to extreme measures on the digital front...

Will You Buy iPhone 12 Pro At US$20,500?

if you are suspecting any typo error here, you are highly mistaken! The price of iPhone 12 Pro is US$ 20,500 now...

Google Is Shutting Down Google Play Music

Google Play Music will soon be buried in Google's graveyard. The company has announced that by December the service will be completely...

In-Depth: Dprime

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

Fantastic 4: Four Day Work Week A Flashpoint Of Innovation?

It has been an idea that has been mooted by many, perhaps also somewhat sceptically. From being a dark horse to becoming...

More Articles Like This