Music Is The Most Popular Online Activity Among Teens [Report]

Must Read

Free Netflix in India: A Result of Slow Growth In Q3 2020?

Netflix is testing a new strategy that could lead to free Netflix in India. The online streaming...

Reliance Jio Set To Blitz The 5G Smartphone Market With Jaw-Dropping Price

Cometh the revolution, cometh Reliance. This time the price of 5G smartphones under the radar of Reliance.

Apple iPhone 12: Not For India And You Must Not Fall Prey To Apple’s Marketing Machine

The cat is out from the bag, finally! Apple iPhone 12 has launched in the most sophisticated...

Recently we reported that Email and search engine usage are the top most common digital activities and they are used in such a level by U.S. online users is that they have also reached saturation among online users.
Majority of online users say that email and search are the online activity necessary to efficiently use the web daily, unlike other online activities such as social networking, video viewing or gaming.

According to a new international study by ResearchNow and K&A Brand Research, Which highlights about online activities notes that music was most popular online activity among teens. The study also emphasizes on their attitudes towards online and offline ads. The study was conducted with respondents aged 12 – 17 years old from the US, Poland, Germany and the UK, teenagers in all four markets enjoy unlimited and unsupervised access to the internet.

The respondents reported that they are able to go online as long and as often as they wish, they do not need to ask for parental permission, and only in Germany are teenagers required to share internet access with siblings.

Advertisements

Also, 62% of the young people surveyed said that they go online every single day; 46% several times a day. Age doesn’t make a much difference when comparing the amount of time teens spend on internet.

12 and 17 years old go online several times a day, 11% and 21% respectively. Teenagers in the UK and Poland use internet 20% more often than teens in Germany and America.

Most popular online activity

92% of the respondents go online to find out information, ‘looking up things I don’t know.’

While, 83% of teens are interested in finding out about events and what’s happening, said to be the second most popular activity.

However, 74% of teenagers’ research about public transport and do window shopping. The other 73% of teens enjoy playing online games.

Advertisements

On the other hand, teenagers in Poland use the internet to search for and purchase products more frequently than their international counterparts. Overall, only 35% of teens say they actually purchase items online.

Roughly one out of three teens surveyed from each country go online mostly via PC or laptop. The additional two-thirds reported accessing the internet through a tablet, smartphone, video game console, television or other devices.

The survey says, 27% of British teens go online via their smartphones, while fewer American (11%), German (9%) and Polish (2%) teens use their smartphone to access online.

Top 5 things teen search online_study

Teen attitudes towards ads

Music and CDs are the most popular items in terms of online search. However, teens in Poland search for online games more than music (64% in Poland as opposed to 59% in the US; 57% in the UK; and 56% in Germany). Shoes are also a popular search item among British (62%) and Polish (57%) teens.

When asked about a list of items respondents have ever searched for on the internet, including books, music, films, clothes and electronics, 36% of American teens reported have searched for mobile phones on the internet, while 58% of their counterparts in Poland, 53% in Germany, and 55% in the UK use the net to search for mobile devices more often.

Just about 80% of UK teens said they went online to visit social networks. And another seven out of 10 used the internet to listen to music.

American teen attitudes towards ads

Teenagers in all four countries agreed that it didn’t matter much which smartphone they had. Only 21% reported that the iPhone was the only smartphone for them.

This scenario matches with another report which said, 40% of teenager (respondents in survey) own iPhone, while 22% of teens are more likely to own Android smartphone as their next phone. Surely this says that iPhones are more popular among teens.

Anyhow, despite national differences, it’s found that teens generally favorable attitudes towards traditional print or TV advertisements than online ads. Around 30% of the teens surveyed like to talk about non-digital ads with their friends. Roughly 50% of American, British and Polish respondents recall traditional advertisements, but less than a quarter said the same about online advertisements.

According to the survey, 28% of teens from Poland are the mostly annoyed by offline ads, while 50% of British teens are more annoyed by online ads.

1 COMMENT

  1. Doesn’t surprise me, I mean even as I’m doing other stuff I have my Torch Music turned on so I can listen to my playlists. Music is a huge part of surfing the internet and it makes everything so much better!

  2. Doesn’t surprise me, I mean even as I’m doing other stuff I have my Torch Music turned on so I can listen to my playlists. Music is a huge part of surfing the internet and it makes everything so much better!

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Can Facebook Be Trusted For Newly Announced Hosting and Shopping Services?

Every coin has two sides. For Facebook Inc. (NASDAQ:FB), the positive side says that it has launched...

When the Going Gets Tough, the Tough Gather Online

Tech shows; we all know them, love them, and wish we could get to them. Unfortunately, that's not always possible. Or is...

Flipkart, Amazon Hurtle To Secure Their Slice in Aditya Birla Fashion

The battle conch for the festive season has already been blown. Now in a bid to take control of a new frontier,...

Jio Pages: The Indian Browser Reliance Is Betting On Now!

Looks like Reliance wants to establish Jio as a synonym of technology. After launching a fleet of Jio products in the last...

Less Than 5% Internet Users In India Have Netflix Subscription

The third-quarter earnings report of Netflix is out; The streaming giant beats the Wall Street expectations in terms of revenue but fell...

Free Netflix in India: A Result of Slow Growth In Q3 2020?

Netflix is testing a new strategy that could lead to free Netflix in India. The online streaming giant is exploring options to...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This