This Mobile Game ‘Startup’ Generates Whopping $1.3 Million Per Day: How About You?

Must Read

End Of Free Ride For Ola And Uber: GOI Sets New Rules For Cab Aggregators!

For long Ola and Uber have been enjoying the free ride on charging surge price from customers...

Google Pay Fee On Instant Transfer: An Indication Of Google’s Aggressive Monetisation Strategy?

Google has decided to levy fee on instant payment, starting from the US market.

Facebook’s Past Comes Back To Bite As South Korea Fines Them For 2018 Scandal

The social media behemoth Facebook Inc. (NASDAQ:FB) has once again proved they are the true arch-nemesis of...

Gone are the days when being a part of a Startup used to be a tough decision and tricky & risky affair; especially when it’s minting $1.3 million each day. Supercell, a Finland-based startup, have been concentrating on Tablet game development since 2011 only and in this 2 years of journey the startup has grown leaps and bounds only to witness enormous success by developing only two games – Hay Day and Clash of Clans.

No wonder, why suddenly many investors have started chasing Supercell. According to TechCrunch, investment firms are ready with checks to cut a deal with SuperCell. More than $100 million is ready to shower on SuperCell resulting in evaluating the company worth $800 million. Undoubtedly, it’s huge sum as valuation and much admirable growth for just a 2-years old startup which was making $500,000 each day 6 months back.

What Did Zynga Miss

The growth of SuperCell has also triggered the comparative debate with Zynga. Analysts feel it was ‘super-excitement’ among Zynga to have itself on Facebook, resulted in complete negligence of Mobile industry and its needs. Once riding high with unmatched growth, Zynga recorded net loss of $48.6 million against $311 million as revenue in Q4, 2012. Consequently, now the company has put mobile-first strategy in place since Q4 2012.

Advertisements

SuperCell Game

By the end of Q4, 2012, Zynga reported 298 million monthly active users (MAUs) for all of its games. Interestingly, only 25% of MAUs were engaged with Zynga games via mobile devices – despite of explosive adoption of smartphone and Tablets during the same quarter.

Could SuperCell Sustain The Growth

The popularity of any game remains time bound and poised to fade. However, Ilkka Paananen – CEO of SuperCell – feels it all depends over the popularity of gaming console and devices. Tablets are ultimate gaming consoles, he says.

“The entire strategy is to create the best possible game experiences on the tablet, and the interesting side effect of that strategy is that we also make the games better on iPhone, because designing the games for a higher spec is also what makes the games better on the smartphones.” said Ilkka Paananen.

And why not! After Smartphones, Tablets would record highest shipment among all smart connected devices by 2017. According to a study, Tablets would capture 16% of smart connected devices, following 67% by Smartphones in 2017.

1 COMMENT

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Apple Mac Devices Are Being Affected By A New Malware Meant To Spy And Steal Information

If you are a Macbook user, then beware! There’s a new form of malware doing rounds on...

Decoding Slack Acquisition: A Move To Give Microsoft Taste Of Their Own Medicine?

The acquisition of Slack has left many surprised. The popular workplace messaging app Slack recently sold its business to...

The Launch of ATT Feature Will Make Apple-Facebook Privacy Feud Nasty

Apple's firm stand has itched Facebook's co-founder Mark Zuckerberg. Much of today's internet usage has become heavily...

OYO, Pandemic and Future: CEO Agarwal Makes Big Claims

If there is one sector at which the pandemic really took a swing, it is the hospitality industry. But that's not the...

UPI Transactions To Cross Record 6.5 Billion In Q4 2020

The number of UPI transactions has crossed 2 billion mark in a second consecutive month. With that, it's clear that the number...

Facebook Acquires Kustomer: Social Commerce Is The Next Big Thing, For Sure!

In a bid to strengthen its social commerce’ arm, Facebook has recently paid top dollar for their recent acquisition.

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This