Why Does BlackBerry (BBRY) CEO Not Consider Samsung Galaxy S4 As A Threat?

BlackBerry (BBRY), formerly called Research in Motion, unveiled its two smartphone models–BlackBerry Z10 and Q10–in late January this year. However, the Z10 smartphone has already been launched in several countries, including the U.S., U.K., and Canada. But, the other model (Q10) is yet to be launched, more probably before the end of the next month. Anyway, the company has already mentioned that the Q10 model would be launched two-three months after the launch of BlackBerry Z10. And also, the launch of the Q10 model would largely dependent on the approval of the carriers.

This time, BlackBerry (BBRY) CEO seems very excited about the launch of upcoming BlackBerry 10 smartphones. However, we have already discussed that the company would launch six devices by the end of this year. The Canadian mobile handset maker could launch a mid-tier model later this year, and another exciting device in holiday season. As usual, once again BlackBerry’s CEO has claimed that these devices will carry the company to a distinct height in terms of users’ experience.

Would BlackBerry 10 Smartphones Be More Secured Than Samsung Galaxy S4?

Of course, BlackBerry’s enthusiasts are eagerly waiting to see how these phones would perform. Do you think that these phones would turnaround the company? The smartphones are expected to be launched in two variants; one with the size display as the Z10, a 4.2-inch display, and other with display size of the Q10, which is almost half of the Z10′ size. Really, the company is trying to reduce fragmentation on the platform for app developers, which occurs due to resolution and dimension.

Thorsten Heins, BlackBerry’s CEO, told that Samsung Electronics Co., Ltd. wouldn’t be able to offer “top-notch platinum”, due to inherent openness of Android platform. However, Google Inc.’s  mobile platform has always been lashed out for malware vulnerabilities. In comparison, BlackBerry 10 is more secured, and the Canadian mobile handset maker could leverage on this aspect over Samsung Galaxy S4.

On the other side, the South Korean company has invested a cash hoard on its marketing campaigns to educate people how the company’s high-end smartphones are work-friendly, and also, it has endeavored to focus on enterprise markets.

According to Tim Wagner, Samsung’s vice president of enterprise sales, Samsung Galaxy S4 would be more secure than its siblings, and the device will be able to keep users’ personal and professional works apart. At the Mobile World Congress, the company unveiled Knox, a security enhancement feature which is similar to ‘BlackBerry Balance’. In simple words, the Galaxy 4 would be the Samsung’s first smartphone that would have Knox.

It’s true that Samsung Electronics Co., Ltd. (KRX:005935) still needs to work hard in security aspects. Frankly speaking, BlackBerry 10 smartphones would have an upper-hand over Samsung Galaxy S4 in security space. But, still a significant number of users don’t need to have as much of security what corporate users require. It would be first time when BlackBerry has launched full-fledged touch screen smartphone, despite a considerable number of the company’s enthusiasts still prefer to use its keyboard-based phones. Indeed, this time, the company wants to prove how BlackBerry 10 smartphones (still some are yet to come) are more competitive than other bring-your-own-device(BYOD) in enterprise segment.

Furthermore, the struggling vendor, BlackBerry (BRRY), has  managed to regain a considerable number of users over last one month. However, we have already discussed that the company could ship 300,000 to 400,000 smartphones in its fourth quarter ending March 2, 2013.  But as per a new estimate from McKechnie, the company is expected to ship 1.2 million BlackBerry Z10 smartphones in Q4 ended March 2, this year. More importantly, 1 million smartphones sold are speculated to be  BlackBerry z10. In addition, the company is expected to ship 3.2 million BB10 smartphones in next quarter ending May this year.

However, Samsung has planned to ship 100 million Galaxy S4 smartphones by the end of this year. In simple words, the sales of BB10 -powered smartphones, estimating to be 20 million, seems  scanty compare to the Galaxy S4 sales. But BlackBerry is primarily targeting to corporate users and enterprises, and in these segments, the company doesn’t consider the Samsung Galaxy S4 as a  major threat.

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