BlackBerry!! You Really Need To Look Beyond Corporate Users

Must Read

BlackBerry, formerly known as RIM, might have relaxed with its latest innovative mobile OS. The long-awaited OS (BlackBerry 10) was finally announced by the company on the scheduled date, January 30 this year. On the same day, BlackBerry unveiled its two key smartphones–BlackBerry Z10 and BlackBerry Q10. However, we have already discussed how BlackBerry Z10 could entice corporate users. It’s true that enterprises are still relying on the OS, and the company could leverage on its loyal corporate users.

But this time, BlackBerry has fierce competition with Windows Phone 8 because it’s tough for the OS to compete with Android and iOS to grab the first position in smartphone segment. For this, BlackBerry would have to focus more on mass consumers, along with corporate users. There are lots of points where BlackBerry 10 is still lagging compare to Android and iOS platforms.

Design:

The design of BlackBerry Z10 isn’t eye-catching; it resembles to iPhone 5 in design. BlackBerry Z10 is the company’s first full-fledged touch screen smartphone ever. However, there isn’t much room for manufacturers to create completely new design, but imitating to design of iconic phone like iPhone 5 isn’t a good idea. On the other side, the BlackBerry Q10 looks like its siblings, having smaller screen and physical keyboard. In simple words, the design of BlackBerry Q10 seems little obsolete at the time. It would be interesting to see how BlackBerry enthusiasts will react to the device, when it will be launched to the market.

Advertisements

Number of Apps Matter:

To users, BlackBerry already promised to provide 70,000 apps at launch of BlackBerry 10 smartphones. Apparently, it would be unethical to compare the number of apps available in BlackBerry World with number of apps available to Google and Apple app store. Indeed, BlackBerry World has insignificant number of apps, especially when there’s talk about Google’s native apps. Users couldn’t find Google core services and native apps like ‘Google+’ and more. Besides, they wouldn’t have right to access even ‘Google Drive’, and also they couldn’t enjoy Netflix, Flipboard, Instagram and other more apps on their BlackBerry 10 smartphone.

Users Also Need Mapping Apps:

BlackBerry 10 features ‘BlackBerry Map’–the map function is being provided by TomTom. However, the map is occupied with several glitches like lack of public transportation information and more. In comparison, Google Map is far ahead of any other existing maps on mobile devices. ‘Turn-by-turn’ and ‘Street-View’ functionality in Google Map is really outstanding, and users are likely to see these features in their next smartphone.

BlackBerry 10

BlackBerry Can’t Ignore Battery Life

At present, battery-life has become one of the most burning issues among smartphones. For users, smartphone is now more than a ‘calling and texting’ device. They’re using their smartphone for number of tasks like playing game, streaming video, social media accessing and other activities. Multi-tasking on smartphone (especially online video streaming and game playing) devours battery-life. Considering BlackBerry Z10’s  battery life, which is not at the par, and the power management might be one of the biggest issues with the BlackBerry 10 OS.

A Major Challenge For BlackBerry 10

Just a week before, there were discussions about the licensing of BlackBerry 10 OS. But the question here is why manufacturers would opt the OS for their mobile handsets? The reason is quite obvious that Android is currently available at very cheap price for manufacturers in order to get license.

Furthermore, BlackBerry has experimented first time with full-touch screen smartphone, while physical keyboard based its Q10 smartphone would debut in market after a couple of months. The company is still in vague whether users will embrace its full-fledged touch screen based BlackBerry Z10 or not.

Advertisements

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

TikTok Oracle Deal: China is Not Happy

Beijing is not at all happy with how the TikTok-Oracle deal panned out! In...

TikTok Oracle Deal: Confusion, Contradictions and Quest for Control

Another day Another verbal volley. TikTok Oracle deal saga continues. The tug-of-war with the back and forth statements surrounding...

5 Common IT Infrastructure Management Issues You Must Resolve Today!

Your IT infrastructure supports your entire operation, but there are many struggles departments have difficulty identifying and overcoming. One of the biggest...

TikTok Oracle Deal: No Technology Transfer, No Ownership, Rest All Is Fine

The brouhaha around TikTok and the US administration simply refuses to subside. In the ensuing see-saw of developments, ByteDance...

Tesla in Making Moves To Have Presence In India: Scope Of Electric Vehicles In The Country

The wait for seeing Tesla in India may get over soon. Indian citizens can now brace themselves for soon being able to...

Android Users Beware: Your 2FA Code Can Be Stolen By Hackers Now

If you are someone who makes use of two-factor authentication, aka 2FA, to add that extra layer of security on logins and...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This