WhatsApp Abandons BB10 And Symbian: Is The End Nigh For BlackBerry?

Must Read

The Hacking Of Jeff Bezos’ Phone: Facebook Blames Apple!

Hacking someone's phone through some malicious app or by injecting some code is nothing new. But when...

Amazon India Food Delivery Business: An Emerging Threat for Swiggy and Zomato?

After establishing its prowess in one-day delivery and two-hour delivery, Amazon India is looking to expand into...

Google Drones Will Make Delivery Industry Undergo A Radical Shift from 2017

Google is set to bring another disruptive change to the way people receive products these days. According to Reuters...
Amartya Baidyahttp://dazeinfo.com
An engineer by profession, numbers, patterns and trends have always fascinated me. Life to me is an epic game of 'Join the Dot's' and the connections I draw tend to leave people wondering and growing.

The evolution of smartphones over the years can be plotted as the stark reflection of the fall of two of the most iconic phone companies of yester years, Nokia and Blackberry. It then comes as no surprise that the killing blow for these giants has come at the hands of those who have made smartphones so successful- their Apps. It has been revealed in a recent report that WhatsApp has been dropping support for a few operating systems by the end of 2016, most notable among them those of Nokia and Blackberry.

Now while Nokia itself has ceased to exist as a company, Blackberry yet lives, and BB 10, their current smartphone OS, is still in development. However, it seems in recent months, even Blackberry has given up on their own OS, and has turned to the greener pastures of Android for its latest flagship the Blackberry Priv. Will the snub from WhatsApp be the last blow for an ecosystem that is already shunned by consumers and developers alike? Or will Blackberry live on as a software suite for corporate users, many of whom still hold the security and privacy of Blackberry in high esteem? In today’s analysis, we find out if the once haloed Blackberry can somehow find its way back from the brink of the precipice it finds itself in.

WhatsApp Cutting Off Old Ties

Sometimes the way forward is mired in the controversy of leaving others behind. Such has been the case of WhatsApp, as the instant messaging service finds itself unable to upgrade the level of service it provides to its customers because of the technical limitations of supporting age old software. As a result, WhatsApp on its seventh birthday had a bittersweet gift for all its users.

Advertisements

number of whatsapp users worldwide 2016

The decision to drop support for the operating systems was not just a technical one but also held implications about how WhatsApp intends to monetize their app. Before we delve deeper into ROI and the economic reasons for dropping support for some of its users, let us first take a look at the OS-s that has failed to make the cut:

  • BlackBerry, including BlackBerry 10
  • Nokia S40
  • Nokia Symbian S60
  • Android 2.1 and Android 2.2
  • Windows Phone 7.1

As is evident from the list above, most of these Operating Systems are obsolete by today except for Blackberry. The problem with Blackberry is much deeper than supporting legacy software. When WhatsApp started out in 2009, the App Store was still in its infancy and 70% of all the phones sold had either Symbian or Blackberry OS on them. However, in the years following, tides have turned and Windows, Apple and Android contribute a staggering 99.5% of all new smartphones sold. In light of this, it seems a sound decision to stop supporting Blackberry devices as the expense of creating a native app for the platform is not backed up by the diminishing user count.

“This was a tough decision for us to make,” said the blog-post in regards to dropping support “but the right one in order to give people better ways to keep in touch with friends, family, and loved ones using WhatsApp.”

And we are inclined to agree. What does it mean for the fate of Blackberry users? And in a much broader sense, the company itself? We take a shot at answering these very questions in our closing segment.

Final Thoughts

As a cursory look at the infographic above will reveal, Blackberry is struggling to make its existence felt on a global scale. In fact in US and China two of the largest markets for smartphones, Blackberry has seen its OS share linger in the 0.1% mark. Worldwide, they’re in no better shape as the Q3 2015 report reveals that only 700,000 phones were sold during this quarter, a YoY decrease of nearly 63% from 1.9 million in Q4 2014.

Advertisements

One of the few redeeming points in the quarterly report was the increasing ASP of Blackberry devices from $240 to $318, clear indication that the high-end Blackberry Priv running Android has managed to capture the interest of the Blackberry loyalists again. Spurred on by their success with Android, Blackberry has recently announced at MWC that their next flagship will also be running Google’s OS with a Blackberry Overlay and Apps on top. This effectively tightens the noose on BB 10, although Blackberry officially denies abandoning their homemade OS.

Moving forward, if Blackberry is to survive, here are a few things they should do well to keep in mind:

Even though WhatsApp, in abandoning Blackberry, may have pushed BB 10 well and truly into the fire, the battle of Waterloo might yet be won. We can only hope that from the ashes of their past efforts rises a new Blackberry with its sights set on the evolving smartphone space!

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Google, Microsoft Buying Your Sensitive Personal Data From Avast Antivirus!

Your antivirus software may or may not protect you as much as you’d expect, but they are...

Which Countries Have the Biggest Share in the Global Gaming Market?

The global gaming market is expected to rise from $152 billion in 2019 to $196 billion by 2022. Undoubtedly, gaming has become...

The Hacking Of Jeff Bezos’ Phone: Facebook Blames Apple!

Hacking someone's phone through some malicious app or by injecting some code is nothing new. But when the matter belongs to one...

Amazon India Food Delivery Business: An Emerging Threat for Swiggy and Zomato?

After establishing its prowess in one-day delivery and two-hour delivery, Amazon India is looking to expand into the domains of food delivery....

India the 3rd Worst Economically Affected Nation by Internet Shutdowns in 2019: Report

2019 saw an increasing awareness about internet shutdowns in the Indian population due to unprecedented first-hand experience with the phenomenon, especially in...

Amazon and Flipkart Under The Lens Of Indian Authorities For Competition Squashing Activities!

The ongoing tug of war between Offline and Online retailers in India seems to be far from over. On Monday, the Competition...

In-Depth: Dprime

YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

Facebook Has Pulled Off A Masterstroke By Integrating Its ‘Family Of Apps’?

It’s indeed hard to believe that ONE man sitting at Menlo Park, oversees how nearly a third of the world’s population interacts with each...

Facebook’s Crunch Conquest: By Relying Largely On The US Market, Is Facebook Running a Risk?

Two billion! That's Facebook, Inc. (NASDAQ: FB) for you - Right when you thought that this social-media giant has already connected the entire world, it's...

More Articles Like This