iPad Is Now The Most Preferred Device For Mobile Advertisers: eCPMs On The Device Surged By 49% During Q4 Last Year

Must Read

WhatsApp Might Lose 60 Million Indian Users Post Updated Policy Changes, New Survey Reveals!

The Facebook-owned instant messaging platform’s decision to update their privacy and terms of service brought about a...

Trump Administration Has Landed Its Final Blow On Chinese Companies: Xiaomi Blacklisted!

In its recent move to safeguard national security, the United States’ Trump Administration has decided to go...

Huawei Is Gunning For Acquiring A Fifth Of Android’s Userbase With Its Own HarmonyOS!

After Google’s ban on Huawei in 2019, the Chinese-origin tech company is all set to roll out...

Advertisers are now more focused on Apple’s iPhones and iPads than Android’s smartphones and tablets. We have already discussed that users’ engagement is comparatively lower on Android platform compare to iOS. Besides, Android users are also more reluctant to make purchases through their mobile devices.

According to a recent data from MoPub, a comprehensive monetization platform for smartphone application publishers, advertisers are keen interested to invest on iPad for advertisements. Due to higher Click Through rates (CTRs), iPad has surpassed even iPhone’s popularity among advertisers. It has been noticed that advertisers are more willing to invest on Apple’s larger tablet screen compare to its iPhones’ smaller display screen.

iPad ads have seen the highest CTR (click through rates) during post Christmas holidays, from January 1-7 this year. Throughout the holiday season (during December 2012), the iPad saw 1.7% CTR. However, CTR incredibly increased to 2.2% from Jan 1 to Jan 7, 2013.

Advertisements

Mobile advertising

It’s pretty much clear from the above graph that iPhone lost the ground to iPad in terms of CTRs during holiday season. The device (iPhone) showed off just 1.2% CTR at the beginning (Dec 1-14), and the click through rate surged to 1.5% during January 1-7. In comparison, Android smartphones were far behind of iOS devices—iPad and iPhone.

For advertisers, larger screen size of tablets seems more promising because they can easily translate their strategies from desktops to tablets. But smartphone screens are much more different than desktop screens, and this is the reason why they require a new strategy for advertising.

In terms of effective cost per thousand impressions (eCPMs), iPad again dominated on other mobile devices.  eCPMs for iPads surged to 49% during Q4 last year, from $0.94 to $1.40. Likewise, iPhone eCPMs mounted up from $0.62 to $1.04 during the same time period, followed by Android tablets from $0.59 to $0.99.

mobile ads impression

It’s pretty much clear from the report that Apple’s iPad is clearly winning over other mobile devices. Apparently, iOS platform is dominating in both spaces—CTRs and eCPMs—over Android. And this is the main reason why advertisers are focusing more on iPad rather Android-powered devices.

LEAVE A REPLY

Please enter your comment!
Please enter your name here
Advertisements

Latest News

Apple Foldable iPhone May Surprise You, But It Won’t Launch This Year!

Rumours of a foldable iPhone have long been circulating on the internet. However, until now there was...

Snapchat Spotlight: A New Way for Creators to Earn Money

Short-form video applications have increased overwhelmingly in popularity in recent times. The surge in this format of online content, according to most,...

COVID-19 Unemployment Leading To Ageing Indian Workforce, CMIE Reports

The latest data shared by the CMIE aka Centre for Monitoring Indian Economy has highlighted a huge red flag.

The Slip-Ups Keep On Coming: WhatsApp Web Users’ Mobile Data Leaked On Google

As the developments have unfolded over the past week, the clock for WhatsApp seems to be ticking with every passing minute and...

Trump Administration Has Landed Its Final Blow On Chinese Companies: Xiaomi Blacklisted!

In its recent move to safeguard national security, the United States’ Trump Administration has decided to go after China’s second-biggest smartphone marker...

Huawei Is Gunning For Acquiring A Fifth Of Android’s Userbase With Its Own HarmonyOS!

After Google’s ban on Huawei in 2019, the Chinese-origin tech company is all set to roll out HarmonyOS later in 2021 as...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This