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iPad Is Now The Most Preferred Device For Mobile Advertisers: eCPMs On The Device Surged By 49% During Q4 Last Year

Advertisers are now more focused on Apple’s iPhones and iPads than Android's smartphones and tablets. We have already discussed that users’ engagement is comparatively lower on Android platform compare to iOS. Besides, Android users are also more reluctant to make purchases through their mobile devices.According to a recent data from MoPub, a comprehensive monetization platform for smartphone application publishers, advertisers...

Facebook Ads Records More Clicks From Android Than iOS and Blackberry: State Of Facebook Advertising [Report]

After the Facebook IPO, many analysts have raised questions about Facebook's mobile revenue and recently Facebook is constantly endeavoring its way to stabilize its ad revenue via mobile as well.According to the adparlor (Facebook ad campaign handler), 'Facebook ads' record higher CTR (click-through rate) via Android devices when compared to iOS and BlackBerry. Click through rates (CTR): Firstly, for those who don't know, CTR is a...

How To Get Best Out Of Twitter: Get Maximum CTR Of Your Tweets [Study]

Despite of tough competition from rivals Twitter has made its space as one of the most successful social networking site in internet world. Though, people are much fascinated towards Tweeting habits but still unaware of the fact that how to draw more attention on their Tweets. Taking the views of users’ problem, a study was conducted which reveals how...

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YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

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