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iPad Is Now The Most Preferred Device For Mobile Advertisers: eCPMs On The Device Surged By 49% During Q4 Last Year
Advertisers are now more focused on Apple’s iPhones and iPads than Android's smartphones and tablets. We have already discussed that users’ engagement is comparatively lower on Android platform compare to iOS. Besides, Android users are also more reluctant to make purchases through their mobile devices.According to a recent data from MoPub, a comprehensive monetization platform for smartphone application publishers, advertisers...