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iPad Is Now The Most Preferred Device For Mobile Advertisers: eCPMs On The Device Surged By 49% During Q4 Last Year

Advertisers are now more focused on Apple’s iPhones and iPads than Android's smartphones and tablets. We have already discussed that users’ engagement is comparatively lower on Android platform compare to iOS. Besides, Android users are also more reluctant to make purchases through their mobile devices.According to a recent data from MoPub, a comprehensive monetization platform for smartphone application publishers, advertisers...

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Revised Foreign Investment Policies May Hit The India E-tail Like...

With India e-tail market bowled over with new foreign investment policies, brick and mortar retailers can be high on the hog! Apparently, CRISIL noted...

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Facebook’s Crunch Conquest: By Relying Largely On The US Market, Is...

Two billion! That's Facebook, Inc. (NASDAQ: FB) for you - Right when you thought that this social-media giant has already connected the entire world, it's...

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