eCPM

iPad Is Now The Most Preferred Device For Mobile Advertisers: eCPMs On The Device Surged By 49% During Q4 Last Year

Advertisers are now more focused on Apple’s iPhones and iPads than Android's smartphones and tablets. We have already discussed that users’ engagement is comparatively lower on Android platform compare to iOS. Besides, Android users are also more reluctant to make...
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Latest News

Global smartphone production declined 11% YoY to 289 million units in Q3 2022

The global smartphone industry has been in a slump for the past two years, owing primarily to the Covid-19...
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