eCPM

iPad Is Now The Most Preferred Device For Mobile Advertisers: eCPMs On The Device Surged By 49% During Q4 Last Year

Advertisers are now more focused on Apple’s iPhones and iPads than Android's smartphones and tablets. We have already discussed that users’ engagement is comparatively lower on Android platform compare to iOS. Besides, Android users are also more reluctant to make...

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Zomato IPO: Gateway To A $50 Billion Valuation In The Next 5 Years?

Looks like Zomato IPO would be the talk of the town for months to come. With the online food...