Mobile apps have become the cornerstone of our daily routines, reshaping the way we communicate, work, learn, entertain ourselves, and access information. Many companies, especially those in the realms of social media, gaming, and payment services, derive a significant...
The above graph represents the share of Zynga mobile revenue by quarter, starting from fiscal Q1 2016 to the recently completed quarter. Mobile accounted for a whopping 95.8% of Zynga's global revenue in Q1 2020. The company reported its...
The above graph represents the Facebook mobile ads revenue by year, starting from fiscal 2012 to 2018. Facebook is all a mobile business now, except for a small legacy desktop business. Therefore, the company has stopped revealing its mobile...
The above graph represents the share of Facebook mobile advertising revenue by quarter, starting from fiscal Q3 2012 to Q3 2019. The company has stopped revealing the contribution of mobile devices to its total advertising revenue from Q4 2019....
Fraudulent practises regarding app installs have been on the rise for some time now. As reported by e-marketer, the amount of mobile app install fraud has nearly tripled in the past 12 months. Let's have a look at this...
Digital advertising has been around since the very early days of the internet. It is - and has always been - one of the most popular monetization models in the digital world. As of today, it forms the core...
The number of internet users in India is growing at a rapid rate, thank to the recent penetration by smart devices. Smartphone and tablet adoption is on a rise, which has paved the way for marketers - who are...
Mobile advertising is now among the most preferred ways to connect with wider audiences. Just two months before, Gartner reportedly estimated that the mobile ad expenditure would touch US$11.4 billion figure by the end of this year, up from...
At present, advertisers are focusing more on mobile advertising, compare to other traditional ways of advertising. As number of mobile handsets are ramping up, marketers have started planning how to entice a significant number of mobile users towards the...
Advertisers are now more focused on Apple’s iPhones and iPads than Android's smartphones and tablets. We have already discussed that users’ engagement is comparatively lower on Android platform compare to iOS. Besides, Android users are also more reluctant to make...
