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App Install Fraud On the Rise: A Three-Fold Increase In the Last 12 Months!

app install fraud
Fraudulent practises regarding app installs have been on the rise for some time now. As reported by e-marketer, the amount of mobile app install fraud has nearly tripled in the past 12 months. Let's have a look at this major problem of the app industry in detail. What is App Install Fraud? App install fraud refers to generating fake installs for a...

The Future Of Mobile Advertising In India Is All Video: Investment Up By 119%, Consumption 124% [REPORT]

mobile video ads india
Digital advertising has been around since the very early days of the internet. It is - and has always been - one of the most popular monetization models in the digital world. As of today, it forms the core business model of many digital ventures, including news, entertainment, media and much more. In fact, it is the primary source...

Mobile Ad Spend Still Accounts For 10-15% of Total Digital Ad Spends In India [REPORT]

The number of internet users in India is growing at a rapid rate, thank to the recent penetration by smart devices. Smartphone and tablet adoption is on a rise, which has paved the way for marketers - who are now able to use this trend to their advantage and promote their brands. Prior to this recent development, advertising was...

59% Of Users Worldwide Are Comfortable With Mobile Web And App Advertisements: [Report]

Mobile advertising is now among the most preferred ways to connect with wider audiences. Just two months before, Gartner reportedly estimated that the mobile ad expenditure would touch US$11.4 billion figure by the end of this year, up from $9.8 billion in 2012. More importantly, the revenue from mobile ads is estimated to surpass $24.6 billion figure in 2016.Undoubtedly,...

Global Mobile Advertising Trend: Over 53% Consumers In The U.K. Never Received Mobile Ads!!

mobile advertising
At present, advertisers are focusing more on mobile advertising, compare to other traditional ways of advertising. As number of mobile handsets are ramping up, marketers have started planning how to entice a significant number of mobile users towards the ads. But according to a recent report, more than half (53%) of U.K. smartphones owners have never received any ads...

iPad Is Now The Most Preferred Device For Mobile Advertisers: eCPMs On The Device Surged By 49% During Q4 Last Year

Advertisers are now more focused on Apple’s iPhones and iPads than Android's smartphones and tablets. We have already discussed that users’ engagement is comparatively lower on Android platform compare to iOS. Besides, Android users are also more reluctant to make purchases through their mobile devices.According to a recent data from MoPub, a comprehensive monetization platform for smartphone application publishers, advertisers...

Challenges On Mobile Advertising Ecosystem: U.K. Tops With $36.35 In Mobile Ad Spending Per User

At this time, advertisers could see a massive opportunity on mobile platform. As the number of mobile handsets are ramping up, in similar fashion, marketers are also trying to monetize their business on the platform (mobile). There are still a number of challenges for mobile advertisers such as complexities on the platform, dynamic roles played by mobile ad networks,...

Ads On Mobile Apps And Online Videos Are Most Annoying: 70% Users Found It Interruptive [Study]

Majority of publishers are seeing their future on mobile platform, and they have started to monetize their websites for the platform. Indeed, it has become a matter of consideration that number of companies like Facebook has continuously been working on monetization of their mobile app. And mobile ad spend is expected to surpass TV ads spend soon, which is...

iPad Unilaterally Dominates Over Rivals In Terms Of Mobile Ad Impressions: Accounting 63% Of Overall Impression On Tablets

Undoubtedly, Samsung is ahead of the rest of the mobile handset manufactures in terms of shipments. But when the discussion comes to mobile advertising, the South Korean giant trails off compare to Apple. According to Mobile Ad network-- Adfonic--, Apple alone accounted for 37% of all mobile ad impressions on networks in Q3 2012, followed by Samsung with 24% of...

Mobile Ad Campaigns: 44% Target App Download While 21% Carry ‘Registration’ As A Goal !

The adoption of Smartphone is surging across the globe as people are ditching their traditional styled ‘Feature Phone’ in search of higher productive and MFD (Multi Function Device) features. By 2016 Smartphone is expected to capture nearly one-third of the mobile handset market with the help of Asia-Pacific region as the biggest contributor with 44% CAGR (Compound Annual Growth...

Rising Opportunities In Mobile Advertising In India: $28 Million To Grab By 2013 [Analysis]

Mobile advertising is considered as one of the effective platforms that has ability to target unique subscriber. Due to effectiveness and unique targeting ability, mobile advertising revenue to mount up three and half times by 2016 compare to the present state. In mobile advertising revenue, BRIC countries such as India, Brazil and China are going to play vital role...

40% Clicks On Mobile Ads Are Completely Worthless – ‘Fat Fingers’ To Be Blamed ?

Mobile marketing has hit the wall, apparently. And, this time the escape route seems to be really difficult – if not impossible – to cover. A recent study over mobile marketing and challenges has portrayed the picture which no one would like to see; the biggest challenge for mobile ad market is ‘non-replaceable’ human fingers which are fatter and...

Increasing Use Of Location-Based Ads To Boost Mobile Messaging Ad Spend: To Reach $7.4 Billion By 2017

'Mobile advertising' has become one of the important subject that really deserves a lot to focus especially in the today's digital marketing world. At present, advertisers are looking for various forms of mobile marketing that are available for advertising, and mobile messaging is one of them. According to market analysis firm--Juniper Research--, advertising spend on mobile messaging will reach...

User-Friendly Smartphone And Tablet Have Strong Monetization Potential: [Study]

Mobile has now become one of the lucrative platforms for advertisers. Advertisers are focusing to mobile platforms for the promotion of their brands and that's why; the numbers of ads are increasing on this platform with dizzying pace year-over-year. Opera has recently reported its in-depth study on monetization of mobile advertising. It’s clear from the study that the devices having...

Facebook To Venture Into Mobile Ads Business By March 2012

Despite of global meltdown mobile ads market is growing at a regular pace. In last few years many companies have foray into mobile ads market. witnessing the revolution and enormous potential in mobile market, social media titan Facebook is also planning to roll out new service in mobile advertisement field. It's being expected that Facebook will roll out its...

Will Apple’s Flexible Price Strategy Over Mobile Ads Agitate Google ?

Apple launched its iAd services in July last year under the leadership of former CEO—Steve Jobs— who led the Apple’s mobile ad service to top position. Last year, the company had 19% of market share in mobile ad business which has dropped, unfortunately, to 15% in this year. As company has found itself in a tough-nut situation against Google’s AdMob...

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