mobile ads

Share of Zynga Mobile Revenue by Quarter

The above graph represents the share of Zynga mobile revenue by quarter, starting from fiscal Q1 2016 to the recently completed quarter. Mobile accounted...

Facebook Mobile Ads Revenue by Year

The above graph represents the Facebook mobile ads revenue by year, starting from fiscal 2012 to 2018. Facebook is all a mobile business now,...

Share of Facebook Mobile Advertising Revenue by Quarter

The above graph represents the share of Facebook mobile advertising revenue by quarter, starting from fiscal Q3 2012 to Q3 2019. The company has...

App Install Fraud On the Rise: A Three-Fold Increase In the Last 12 Months!

Fraudulent practises regarding app installs have been on the rise for some time now. As reported by e-marketer, the amount of mobile app install fraud has nearly tripled in the past 12 months. Let's have a look at this...

The Future Of Mobile Advertising In India Is All Video: Investment Up By 119%, Consumption 124% [REPORT]

Digital advertising has been around since the very early days of the internet. It is - and has always been - one of the most popular monetization models in the digital world. As of today, it forms the core...

Mobile Ad Spend Still Accounts For 10-15% of Total Digital Ad Spends In India [REPORT]

The number of internet users in India is growing at a rapid rate, thank to the recent penetration by smart devices. Smartphone and tablet adoption is on a rise, which has paved the way for marketers - who are...

59% Of Users Worldwide Are Comfortable With Mobile Web And App Advertisements: [Report]

Mobile advertising is now among the most preferred ways to connect with wider audiences. Just two months before, Gartner reportedly estimated that the mobile ad expenditure would touch US$11.4 billion figure by the end of this year, up from...

Global Mobile Advertising Trend: Over 53% Consumers In The U.K. Never Received Mobile Ads!!

At present, advertisers are focusing more on mobile advertising, compare to other traditional ways of advertising. As number of mobile handsets are ramping up, marketers have started planning how to entice a significant number of mobile users towards the...

iPad Is Now The Most Preferred Device For Mobile Advertisers: eCPMs On The Device Surged By 49% During Q4 Last Year

Advertisers are now more focused on Apple’s iPhones and iPads than Android's smartphones and tablets. We have already discussed that users’ engagement is comparatively lower on Android platform compare to iOS. Besides, Android users are also more reluctant to make...

Challenges On Mobile Advertising Ecosystem: U.K. Tops With $36.35 In Mobile Ad Spending Per User

At this time, advertisers could see a massive opportunity on mobile platform. As the number of mobile handsets are ramping up, in similar fashion, marketers are also trying to monetize their business on the platform (mobile). There are still...
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Latest News

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons....
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PAN-Aadhaar link: 32.71 Crore Indians Can Now Reap the Benefits

The agenda to link every citizen's Aadhaar card with their PAN card has been on the Indian Government's radar ever since 2017....

When A City Had To Pay Ransom To Cyber Criminals!

While the rapid advancement in technology surely did gift us with newer and more powerful devices, be it smartphones or iPads, it...

Can Twitter’s New Feature Really Make You Feel Safe?

Twitter has been on what seems like a campaign to make the site a place for more meaningful conversations among users. Ever...

TikTok Acquisition: Not A Cake Walk for Microsoft

After President Trump announced an order banning US companies' transactions with Chinese businesses, which is set to come into effect 45 days...