Local Smartphone Vendors Could Be A Big Threat For Global Brands: ZTE, Lenovo And Huawei Are On The Rise

Must Read

Microsoft Warns Millions of Windows 10 Users, And It’s Scary!

Microsoft’s Windows 10 update worries seem to haven’t stopped even after they started to secretly offer Windows...

Microsoft Study Reveals Indians Have Become Less Digitally Civilised Than The Previous Years!

With the coming age of digital boom in India, more and more people have been gaining access...

Facebook Falls Prey To Coronavirus: Cancels Global Marketing Summit 2020

The deadly Coronavirus outbreak seems to have now become the primary cause of the cancellation of another...
Abhishek Singhhttp://dazeinfo.com
An Engineering Graduate, Fervent Industry Analyst, passionate about mobile, innovative technologies and Entrepreneurship.

In Q3 2012,  global PC shipments dropped by 8.3%, compared to the same quarter of the last year. It was the first time (in Q3 2012) when Lenovo surpassed HP in terms of PC shipments. Now, Lenovo is the world’s biggest PC manufacturer, followed by HP and Dell.

According to a recent report from IDC, the PRC (People’s Republic of China) Smartphone shipments reached a record of 60 million units mark in Q3 2012, which is three times more than PRC PC shipments in the same quarter. Besides, smartphone shipment recorded 38% QoQ growth in Q3 2012, outpacing the 9% quarter-over-quarter (QoQ) growth of the total mobile phone market.

In Q3 2012, vendors were aggressively prepared for school vacations and the national holidays in PRC and they launched several new models for consumers. A new wave of sub-US$150 Smartphones with upgraded specifications (especially for 4-inch+ screen size and dual-core processors) was at the extreme in the quarter.


As usual, Android succeeded to sustain its dominance in PRC Smartphone market. However, availability of a slew of new iOS and Windows Phone 8 handsets in the market would spice up the things in Q4, and we could see more outburst of shipments in the quarter. Chinese vendors such as Coolpad, Lenovo and ZTE made there presence among top five smartphone vendors list in APEJ (Asia Pacific except Japan) region. However, ZTE was the world’s fourth largest Smartphone player in Q3 2012 in terms of shipments, shipped 7.5 million units of Smartphone in the quarter. On the other side, Huawei is continuously ramping up its mobile market share globally.

Apple’s PRC Smartphone market share declined in the last quarter, and the company reached to sixth position with less than 10% market share. However, the company is expected to regain its market share with iPhone 5 in Q4 2012.

top five smartphone manufacturers

Among global brands, Samsung maintained its supremacy in PRC Smartphone market, encouraging to domestic as well as global vendors to launch 5-inch screen (with quad-core processor) devices in the market. On the other side, Lenovo’s strategy, being number one Smartphone vendor in PRC, seems meaningful this time. At present, the company is looking out of box and this is the reason why it’s planning to extend its boundaries outside China to some other emerging markets like India and more. Lenovo has recently launched six Smartphone models in India. However, Indian Smartphone market is currently pre-dominated by Samsung, with 49% market share.

More importantly, Coolpad leapfrogged in Q3 2012, and replaced ZTE from its position. While ZTE has consistently been focusing on carrier subsidized handset business, with low-priced and big screen models. In Q3 2012, Huawei succeeded to maintain its presence among top five PRC Smartphone vendors, introducing more dual and quad-core models. Take a Sneak peek at the graph, how Smartphone is gradually gaining feature phone market share:

Lenovo has already proven itself in PC segment– thanks to strong demand of the company’s PCs in emerging markets. The company has created good impression on global users with its PC, and it’s now trying to leverage on its brand value for extending its Smartphone business around the globe. Huawei and ZTE are well-known even in the U.S. Smartphone market, and now users in the country seems to be more eager to get their hands on Smartphone due to affordable price tag and incredible specification reasons.


Anyway, some global brands such as Apple, Nokia and RIM are struggling to stronghold their presence in emerging markets due to advent of potent domestic rivals. It’s pretty much known that domestic Smartphone vendors know better to their countrymen and trend compare to global vendors. Besides, local vendors have got good responses outside their borders and definitely, it could be a big threat for global brands, especially Samsung, Apple and Nokia.



Please enter your comment!
Please enter your name here

Latest News

Facebook Without Mark Zuckerberg And Sheryl Sandberg?

Imagine Facebook without Mark Zuckerberg and Sheryl Sandberg, the current CEO and COO of the world's largest...

Essential Email Marketing Features for eStore Owners That Generate Guaranteed ROI

Email marketing is essential and is a significant part of current digital strategies. Email marketing reigns supreme when you need to enhance...

Microsoft Subdomains Have A Massive Security Loophole, Leading To Cyber Attacks!

A security researcher has pointed out the fact that Microsoft’s thousands of subdomains are prone to many vulnerabilities which can be taken...

SoftBank On Uneven Grounds With Vision Fund 2: Spent $2.5 Billion To Boost Confidence

The Japanese tech conglomerate SoftBank Group Corp seems to be highly optimistic about the investment scenario worldwide even after a few...

Apple To Launch A New iPhone On 31st March To Take Competitors By Surprise

A surprise launch of a new Apple iPhone, dubbed as iPhone SE 2, may take place soon. Much has been speculated and...

Paytm And PhonePe Will Spend Jaw-Dropping Amount On Marketing Efforts In 2020

It has recently been reported that Paytm and PhonePe which are leading digital payment companies of India have combined allocated a humongous...

In-Depth: Dprime

YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

Facebook Has Pulled Off A Masterstroke By Integrating Its ‘Family Of Apps’?

It’s indeed hard to believe that ONE man sitting at Menlo Park, oversees how nearly a third of the world’s population interacts with each...

Facebook’s Crunch Conquest: By Relying Largely On The US Market, Is Facebook Running a Risk?

Two billion! That's Facebook, Inc. (NASDAQ: FB) for you - Right when you thought that this social-media giant has already connected the entire world, it's...

More Articles Like This