Facebook “News Feeds” Generates 294x More Traction Than “Pages” For Brands [Study]

Must Read

Freshers Rejoice As Cognizant To Hire 20,000 Digitally Skilled Graduates With Eye-Popping Salary Packages

American multi-national Cognizant is gearing up to be on a hiring spree as they plan to hire...

Freshers’ Salary On The Rise In IT Companies Amid Mid-Level Layoffs

The Information Technology industry in India is recently going through some turmoil with massive mid-level layoffs taking...

How A Professional Tech Writer Can Market Your Business?

The product is ready after much designing, planning, and execution. What is it that is required now? An in-detail...
An avid industry analyst passionate about Mobile, Technology and Entrepreneurship. A internholic user can be found by "amit6060" on social networks.

One could find no better time than now to engage with social media.  Every sixth minute of Internet users is getting consumed by social media. More than 1 Billion active users are available on Facebook alone. Pinterest and Instagram – both Photo sharing social networks – are among the fastest growing sites of last year in world’s biggest internet country U.S. But, despite of all such devastating numbers and facts, Social Media is still a black box for many brands which are just jumping into it without having any visibility only to fail after certain duration of daunting struggle.

Facebook Is Failing In Online Ad Space

Facebook is by far the largest publisher of online display ad impression with 26% market share beating Google that holds only 4%. Despite of that it’s failing to attract sizable revenue share from Ads. Facebook ‘News Feed’ presents the greater opportunity for brands than Pages as users spent 40% of their Facebook time exploring various items and information on it.

It’s News Feed Not Page That Generate Traffic For Brands

Facebook recently rolled out “Sponsored Story” for personal update and “Promote” for Brand pages to monetize its reach. However, the real interaction and attention with any update on News Feed is much higher than Facebook page. In fact in many cases it surges up to a ratio of 294:1. The power of “Friends of Fans” is quite responsive than Fans alone. And probably due to the very fact, brand pages “Promote” option also allows update to reach “Friends of Fans”, but as an optional choice.


A latest study by ComScore reveals that Top brands reach to anything between 0.5 – 2.0 friends of Fans due to above mechanism. The more you have power in content and power pack presentation, the higher your reach among friends of fans.

Friends Of Fans Are Equal Contributors in Brands’ Business

The study also reveals how Friends of Fans are equally contributing in brands’ business and revenue despite of having indirect and a bit troublesome and detour reach. The study tried to find out the percentage of Heavy consumers of top CPG brands’ against direct reach and 2nd level onwards reach through direct reach. The results were really shocking as study failed to find any impressive difference in both the reach. This clearly depicts that ‘Friends of Fans’ are equally important to focus – in fact in few cases much more – than Fans for brands.

Fans You Buy But ‘Friends Of Fans’ You Earn

There are hell lot of Facebook marketing apps and strategies that allows brands and marketers to define various lucrative strategies to increase the count of fans. However, these all strategies an apps are highly focused on only one level engagement and terminates the process after acquisition of Facebook users from the very level. Though, you don’t really but those fans but there is a cost involved in acquisition which could be easily calculated for ‘per acquisition’. However, once you start acquiring ‘fans of Fans’ you literally earn them through your contents, convincing composition and showing value against their time.

This creates the magic for your brand as such 2nd level fans (friends of fans) are proven much more loyal than your first degree fans. The paid Facebook ads (Promote) amplify your reach among Fans and friends of fans by 4-6X even if considered conservative fashion.


Please enter your comment!
Please enter your name here

Latest News

Paytm And PhonePe Will Spend Jaw-Dropping Amount On Marketing Efforts In 2020

It has recently been reported that Paytm and PhonePe which are leading digital payment companies of India...

SEO Secret: Meta Description Drives More Clicks Than Title, Reveals Study!

If you are a digital marketer in 2020 or someone who takes a keen interest in consumer behaviour, you’d be shocked with...

Chrome Had More Than 500 Harmful Extensions: Users Beware!

Google is committed to providing a clean, safe and enhanced internet experience through its Chrome browser. In a bid to do so,...

Why Zuckerberg Endorsing A Move That Could Be Bad For Facebook!

Facebook Inc. (NASDAQ:FB) has been under the radar of several governmental institutions and privacy regulators for their overly alarming activities related to...

Microsoft Warns Millions of Windows 10 Users, And It’s Scary!

Microsoft’s Windows 10 update worries seem to haven’t stopped even after they started to secretly offer Windows 10 for free. Despite Microsoft’s...

Microsoft Study Reveals Indians Have Become Less Digitally Civilised Than The Previous Years!

With the coming age of digital boom in India, more and more people have been gaining access to the internet and have...

In-Depth: Dprime

YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

Facebook Has Pulled Off A Masterstroke By Integrating Its ‘Family Of Apps’?

It’s indeed hard to believe that ONE man sitting at Menlo Park, oversees how nearly a third of the world’s population interacts with each...

Facebook’s Crunch Conquest: By Relying Largely On The US Market, Is Facebook Running a Risk?

Two billion! That's Facebook, Inc. (NASDAQ: FB) for you - Right when you thought that this social-media giant has already connected the entire world, it's...

More Articles Like This