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Smartphone App Usage In the US: Users Spend 50% of Their Online Time in Apps [REPORT]

smartphone-app-usage-in-the-us
With more than 5.7 million apps available for download, smartphone users prefer apps for communicating, social networking, entertainment and gaming. According to the latest report by ComScore, smartphone app usage in the US the on the rise as smartphone users spend 50% of their online time on apps as of July 2016, ticking up from 41% in 2014 and 44% in 2015. The...

24% of News Readers Consume News Only From Mobile [STUDY]

news-consumption-on-mobile-devices
The smartphone has revolutionised our reading habits. A recent report by comScore reveals the staggering surge in the news consumption on mobile and it is the Millennials (aged 18-34 years) who are driving the trend. The report is focused on understanding the news consumption pattern compared to other information likes of Weather, Politics etc, on a smartphone.The total number of ‘news...

Facebook Inc. (FB) Accounted For 230 Billion Minutes Of Engagement In 2014 [REPORT]

Social Media networks users demographic 2014
Over the last couple of years, Social Media as we know it has undergone a paradigm transformation, and apparently there is no single favorite. Like the old saying goes, “one size does not fit all”, and so is the case when it comes to the chosen platform we prefer or when it comes to expressing ourselves.Recently, ComScore released a...

Smartphone Industry In US Q3 2014: Apple, Android And Facebook Retain Their Lead Position

smartphone industry in US Q3 2014
Managing to defend its throne as the world’s best global brand, Apple Inc. (NASDAQ:AAPL) gave the other contenders namely International Business Machine Corp (NASDAQ:IBM), Google Inc. (NASDAQ:GOOGL) and Microsoft Corporation (NASDAQ:MSFT) a run for their money. Despite tremendous increase in their brand valuation, none of the OEMs could match up to the reigning mogul. Over the years, Apple has...

Apple Inc. (AAPL) Controls 42% Of The US Smartphone Market With Marginal Gain !

Apple Inc. (NASDAQ:AAPL) continues to maintain its strong lead among smartphone OEM vendors in the US. According to the latest data from comScore for the three months ending August 2014, Apple successfully fended of competition from Samsung Electronics Co Ltd (KRX:005935), LG Electronics Inc. (KRX:066570) and HTC Corp (TPE:2498) and is ranked as the top smartphone OEM manufacturer with a market share of 42%. Over the next few months,...

Facebook Inc. (FB) Attracts 10x Unique Visitors Than Twitter In India !

Facebook Inc. (NASDAQ:FB)  is facing a slowdown in India as the number of monthly unique visitors declined the first time, while the rest all major social networking sites registered a growth during the same period.Among the top 20 nations of the world in terms of the Internet population, India has the lowest web penetration of about 19%, but talking in terms of...

Apple Inc. (AAPL) iPhone Is Growing At The Cost Of Android In Smartphone Segment !

Apple Inc. (NASDAQ:AAPL) has emerged as the top smartphone manufacturer with 42.4 percent share of OEM market though, Google Android has led pack of leading smartphone operating systems with a 51.5 percent market share. According to the recent three-month study ended on July 31, 2012 from ComScore MobiLens, it is evident that Apple continues to be the market leader in smartphones...

India And China Surpass The Total Share Of Other Top Eight Internet Contributors !

Accustomed to interacting on and through technology, the information saturated digital lives of the people have pushed the continents at the cusp of the digital revolution. Be it scrambling after likes and tweets on Facebook Inc. (NASDAQ:FB) and WhatsApp or spending hours on online shopping, the generation is leapfrogging traditional desk bound technology and is set to haul country’s...

The State Of The Mobile App Market 2014 In The US: Two-Third Of Smartphone Users Download Zero App In A Month

Apple Inc. (NASDAQ:AAPL) App Store and Google Inc. (NASDAQ:GOOGL) Play store each boast of at least 1.2 million apps available for download and this in turn is causing the time spent on apps to skyrocket as well. According to the latest mobile app report form Comscore for the U.S., 52% of the time spent on digital media comes from the apps. Yet, interestingly, almost...

Apple Inc. (AAPL) And Samsung (005935) Gained In Smartphone Market At The Expense of Other Vendors: iPhone 6 Could Alert U.S Market Forever!

Apple Inc. (NASDAQ:AAPL) and Samsung Electronics Co Ltd. (KRX:005935) are still gaining steady market share in the US, despite facing increased threats from Chinese smartphone vendors globally. According to the latest report from ComScore, which tracked the US smartphone market for the Q2 2014, the market share of both of the world's biggest smartphone makers rose by 0.7% and 1.6%, respectively. As the...

Apple Inc. (AAPL) Leads But Android Beats iOS In Smartphone Market In The US !

The Fourth of July did not bring much good news for the smartphone vendors in the United States of America. As against the popular belief, there is still room for the smartphone vendors to expand their business in the US, provided they catch the right buyers. The US population is 318 million, out of which only 169 million people...

Apple Inc. (AAPL) iPhone Market Growth In The U.S. Showing Signs Of Saturation !

Tim Cook may be busy with upcoming launch of iPhone 6 in August and in handling growing influence of China in global smartphone industry, but he must be aware of saturating market growth of Apple Inc. (NASDAQ:AAPL) in home-ground. During the 12 months, ended April 30, 2014, iPhone market share in the U.S. recorded negligible growth.The smartphone penetration in...

Apple Inc. (AAPL) Claims 41.3% Of Smartphone Market, But Android Enjoys The Largest Chunk Of The Pie!

Apple Inc. (NASDAQ:AAPL) is still the largest smartphone OEM in America and its rivals may never be able to catch up as smartphone growth in the country begins to decline. Its nearest rival Samsung Electronics Co.Ltd. (KRX:005930) has built market share at a steady pace at the cost of other leading brands. The latest report from comScore (SCOR) Mobilens and Mobile matrix for the...

Google Inc. (GOOG) Sites Topped With 14.7 Billion Online Video Content Views, Followed By AOL Inc. (AOL) With 1.3 Billion Views! [REPORT]

Demand for online video content is increasing at a rapid pace. Users often throng online video content properties from Google Inc. (NASDAQ:GOOG), AOL Inc. (NYSE:AOL), Facebook Inc. (NASDAQ:FB), Hulu and a lot more. Nearly 87.1% of the U.S internet audience viewed online video, with an average of 4.7 minutes per video content. People are moving away from traditional method...

India Is A Lucrative Online Display Ad Market : 96 Billion+ Ad Impressions in Q3, 2013

A third largest country by the number of internet users and the second largest by mobile subscribers, India is gracefully marking its presence on the global online business forum. With 164 million internet users, by September 2013 that caused 96 billion display ad impressions in Q3, 2013, India is one of the most lucrative online markets now. The trend...

Mobile Guarantees Success : A Whopping 59% Of Shopping Traffic To Retail Websites In The U.S. Is Through Mobile Devices [REPORT]

The most anticipated shopping season has nearly begun as a majority of retailers across the globe have started advertising in full swing and offering attractive deals and offers to customers. A combined 14-17% growth (for 2013) this holiday season, for the desktop e-commerce and mobile commerce compared to 2012, has been predicted by comScore. Promotional shopping days like Black...

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