Apple Inc. (NASDAQ:AAPL) has emerged as the top smartphone manufacturer with 42.4 percent share of OEM market though, Google Android has led pack of leading smartphone operating systems with a 51.5 percent market share. According to the recent three-month study ended on July 31, 2012 from ComScore MobiLens, it is evident that Apple continues to be the market leader in smartphones in the US.
Apple Leads the US Smartphone Market
According to the study, 173 million people in the US owned a smartphone by the end of July 2014. This resulted in a 71.8 percent total penetration, a 3 percent higher than the previous three months ended on April 30, 2014.
42.4 percent smartphone subscribers used Apple iPhone, followed by its-arch rival Samsung Electronics Co. Ltd. (KRX:005930) that ranked second with a 28.4 percent market share in the list of TOP OEMs in the US. Interestingly, Samsung could manage to increase its market by just 0.7 percent point during the period against 1 percent point by Apple. On the contrary, the other top vendors LG Electronics Inc. (KRX:066570), Motorola and HTC Corp (TPE:2598) with 6.4 percent, 5.7 percent and 4.7 percent market share respectively, lost their market during the speculated period. This rise of Samsung and Apple can alert the US market for other vendors.
This loss of market share by these not-so-prominent rivals can prove to give a boost to Apple. This can be seen as the platform being created for the upcoming iOS devices to thrive. Except Samsung, all top non-Apple OEMs in the list witnessed a drop of total 1.3 percent point, which resulted in abated market share of Android to 51.5% in three months ended in July from 52.2% in the previous three months.
This might also prove to be a ‘knock out’ for the increasing number of Chinese vendors in the US. However, with the launch of the eagerly awaited iPhone 6, the US smartphone market will be the main focus of the study of trends in the smartphone market for the next one year.
Android Still Unbeatable in The US
In the Operating System segment, Android leads the smartphone platform market in the US with 51.1 percent share in July, which is followed by not-so-far-behind competitor Apple with 42.4 percent, further followed by Microsoft, Blackberry and Symbian with 3.6, 2.3 and 0.1 percent market share, respectively. Interestingly, on the global level, Android captured 85 percent of the smartphone market in the second quarter of this year, which clearly depicts how deep Android has penetrated the global market.
The noticeable conclusion that can be inferred from the above observation is that, only Microsoft is the sole rival platform of iOS, which could make any profit, taking an average increase of 0.1 percent point per month as it captured 3.6 percent of the market from 3.3 percent within three months. Declining Blackberry dropped by 0.2 percent point, while already apparent obsolete Symbian lost almost half of its total share within the last three months ended in July 2014.
The surprising thing is that the leading operating system of the world witnesses a decline of market share, in spite of the launch of various Android powered smartphones such as LG G3 and Moto G in the US market. The loss of Android is clearly taken up by Apple that has increased its market share with the same figure. It can be an issue of concern for Android as the only battle left in the field of smartphone market share is between Apple and Android due to overtly diminishing situation of about-to-vanish Blackberry and Symbian market. Nevertheless, there is still some ray of hope for Microsoft to continue, which however has to continue, evident by the increased smartphone market share that can prove to be the most fertile platform for its upcoming devices and series of Smartphones.
This never-ending battle has forced both these undefeatable tech-giants prepare themselves with more powerful features and to present themselves in the most eloquent techno babble possible, so as to win this war of technocracy by bringing out yet awaited smarter smartphones with best features possible.
However, the speculations are about the complete shift of the US smartphone market with arrival of iPhone 6. Despite introducing the best Android smartphones by other companies, they failed to put an end to Apple’s Supremacy, so it can be imagined how difficult would it be for them to compete iPhone 6 after it unveils all itself, when iPhone 5 is still the best selling device in the world.
Google Apps Most Popular Apps In The US
No surprise, that Facebook wins the race of the most popular apps in US, if not the world. The number of its user visits per month can reckon the popularity of the app.
Facebook reached 71.6 percent of the app audience in the US during the three months ended on July 31, 2014, while YouTube, which is the second most popular app, reaches 53.7 percent app audience, followed by Google play and Google search with 47.5 and 46.2 percent app audience, respectively.
According to comScore, people in the US spent 52 percent of their time visiting apps as compared to visiting a website. Most of the people are not interested in downloading new app even if is free and the storage space is available.
According to Adam Ella, marketing analyst of comScore, due to limited storage available in the devices, most of the people have to be selective about which app to keep, so they stick to their favorite apps and only few prefer the second ranked apps, if storage space is available.
Google has its five apps in the list, starting from the second ranked YouTube, which is said to have 83.4 million users.
There are nearly 2.8 million unique apps available on Google Play and Apple App Store combined, out of which these 10 have performed brilliantly to shine in the top ten list of app world in the US.