Facebook Inc. (FB) Attracts 10x Unique Visitors Than Twitter In India !

Must Read

Over 13.6 Crore Jobs in India Would Be Lost Due to Coronavirus Outbreak!

The 21-day lockdown induced by the deadly outbreak of the Covid-19 has completely dismantled and disrupted the...

Zomato Sets Eyes On $10.2 Billion Online Grocery Delivery Market in India

The 21-day nationwide lockdown imposed in India due to the Covid-19 outbreak fueled a massive change in...

Billionaire Mark Cuban’s Invaluable Advice for Startups in Crisis!

In an interview with CNBC last week, owner of NBA’s Dallas Mavericks, Mark Cuban, spoke out about...

Facebook Inc. (NASDAQ:FB)  is facing a slowdown in India as the number of monthly unique visitors declined the first time, while the rest all major social networking sites registered a growth during the same period.

Among the top 20 nations of the world in terms of the Internet population, India has the lowest web penetration of about 19%, but talking in terms of yearly growth, it is the unrivalled king accounting for 14% growth in the last one year.  At present more than 250 million people are online in this nation of 1.2 billion folks which proportionate for 8.33% of the total Internet users’ in the world and hence making India an increasingly significant source of web traffic. The major contributors to this digital growth in India have been the social media platforms because a whopping 86% of Indian web users visit social networking sites and on an average spend 217 minutes daily on these networks. With no surprise, Facebook at the moment stands at the apex among the plethora of social networks prevalent in the nation and has inked India completely blue in the world map of social networks. According to a report published by eMarketer, approximately 58 million people from India visited Facebook in the month of March this year, which is almost 14 times the number of people who visited Twitter Inc. (NYSE:TWTR) in the same month.

Facebook in India alone has added 16 million users since January, 2014-that is roughly one new user every second and at present this social media giant harbour 108 million monthly active users in the country out of which 93 million visits the website through the mobile devices.  The realms of Facebook have not just been limited to the networking purpose, but it has also emerged as the most preferred avenue for checking out local enterprises and promulgating products.


facebook linkedin twitter visitors india social media

In the recent times, there has been a slight decline on Y-O-Y basis in the growth of Facebook’s unique visitors in India recording a fall of 2.7% from March 2013 to March 2014 while on the other hand, the unique visitors of Twitter rose from nearly 3.9 million in 2013 to 4.2 million in 2014 accounting for a Y-O-Y growth of 8.7%. The other leaders of this social media segment also recorded a positive growth in their Indian visitors with Pinterest climbing up from 1.5 million visitors to 2.1 million (+38.8% Y-O-Y) and Yahoo profile upsurging to 4.1 million from 1.9 million (+110.8% Y-O-Y). LinkedIn Corp (NYSE:LNKDin the list of Indian social platforms ranked second but did not witness a growth in its visitors with 11.1 million users and the most popular social giant of 1990’s-Orkut continued its trend of plummet (-71.8% Y-O-Y).

Though these numbers are almost six months old, due to the absence of any official figures of these social networks make this comparative analysis more valuable to understand the growth, presence and internet users’ engagement. Besides, the analysis also showcases the growing/declining monthly engagement of internet users in India on specified networks.

India has proved to be a promising market for the mobile messaging apps as well. Although these apps yet lag behind in terms of popularity in the country as compared to many other south Indian nations, their huge potential in the coming times to supersede the traditional social media platforms cannot be denied. Illustrating their impact; WhatsApp in 2014 accounted for more than 50 million users in India, which is 10% of its global user base. Other prominent international brands in this category like LINE and Viber are also bridging into the Indian markets along with domestic brands like Hike which in a span of just two years has acquired 15 million users although all of them are not from India.

The launch of Android One program by Google to acquire the large Indian mobile market with its cheap range of mobile phones is expected to benefit its frenemy Facebook also in the same ratio and hence can prove to be a driving factor in bringing back the positive growth of Facebook. Also, Facebook’s second quarter of 2014 accounted for more than 60% of revenues by mobile ads and Google’s earning was just limited to 12% by mobile ads in this quarter, but this disparity is expected to decline in the coming quarters with this new Android’s game changer in the Indian markets.

At present Internet accounts for 1.6% of GDP share of India yielding $30 billion, but this percentage is extremely poor as compared to other developing nations of the world. The dominant reason for this staggering is the country’s poor Internet infrastructure and according to the Q1 2014 State of internet report by Akamai Technologies, India continues to have the slowest average Internet speed among all the countries in the Asia Pacific region. The average Internet speed in India was deduced to be 1.7b Mbps in this quarter after an increase of 8.4% from the previous quarter and at the moment India stands at the 117 spot globally in the ranking of average broadband speed.  This has adversely affected the social media penetration in the country too and despite being Facebook’s second largest market globally, the social media penetralia in India remains at just 8%.



  1. robertbt But I guess that the strategy of Mr. Zuckerberg to acquire all the rising social media platforms like Whatspp, Instagram etc. is working absolutely perfect at the moment and would yield great results in future too.

  2. I doubt Facebook could survive with its current strategy for long. Here I am talking about survival in the sense of financials not just keep adding no-revenue-fetching users.


Please enter your comment!
Please enter your name here

Latest News

Will YouTube’s New Feature Kill TikTok?

After Facebook, it's Youtube that has been closely monitoring the exceptional growth of TikTok. And, the new...

Facebook Messenger Desktop App: The Rise Of Zoom Has Caught The Attention Of Zuckerberg?

Facebook Messenger Desktop app is making waves, and all because of an unexpected and sudden rise of Zoom - a video conferencing...

A New Coronavirus Scam Is So Lucrative That People Are Falling Prey To Scammers Easily!

Fraudsters are out once again to steal your money and this time they are banking on a new Coronavirus scam.

What Businesses Need to Know About the Instagram Algorithm in 2020

Every social media platform, whether it’s Facebook or Instagram, is driven by an algorithm that controls the content exposure. This is the...

GRE And TOEFL Exams Now Will Be Undertaken From Home: Will Covid-19 Redefine Education Sector?

The sudden outbreak of the deadly pandemic Covid-19 has forced the existing education systems around the world to now rely on digital...

Over 13.6 Crore Jobs in India Would Be Lost Due to Coronavirus Outbreak!

The 21-day lockdown induced by the deadly outbreak of the Covid-19 has completely dismantled and disrupted the entire job market in India....

In-Depth: Dprime

YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

Facebook Has Pulled Off A Masterstroke By Integrating Its ‘Family Of Apps’?

It’s indeed hard to believe that ONE man sitting at Menlo Park, oversees how nearly a third of the world’s population interacts with each...

Facebook’s Crunch Conquest: By Relying Largely On The US Market, Is Facebook Running a Risk?

Two billion! That's Facebook, Inc. (NASDAQ: FB) for you - Right when you thought that this social-media giant has already connected the entire world, it's...

More Articles Like This