24% of News Readers Consume News Only From Mobile [STUDY]

Must Read

LinkedIn Finally Rolls Out The Most Requested Feature By Users

Microsoft owned LinkedIn has recently been reported to have revamped its profile section with an amazing feature...

Google is Giving Microsoft a Taste of its Own Medicine

The latest version of the Microsoft Edge browser was launched about a month ago for Windows 10,...

Facebook Without Mark Zuckerberg And Sheryl Sandberg?

Imagine Facebook without Mark Zuckerberg and Sheryl Sandberg, the current CEO and COO of the world's largest...

The smartphone has revolutionised our reading habits. A recent report by comScore reveals the staggering surge in the news consumption on mobile and it is the Millennials (aged 18-34 years) who are driving the trend. The report is focused on understanding the news consumption pattern compared to other information likes of Weather, Politics etc, on a smartphone.

The total number of ‘news audience’ on mobile grew by 66% in the past three years, compared to 57% growth in the total number of mobile internet users during the same period. The figures clearly state that mobile users are preferring to consume News/Information on the go and publishers must adopt the mobile-first strategy to keep readers engaged.

There has been a parabolic rise in the political news consumption on mobile in the past three years. The number of audiences who consume Political news on mobile grew by 6X whereas audiences seeking the digital newspapers recorded a 2X surge during the same period.

Advertisements

Social media channels, especially Facebook and Twitter, have been the prime feeder of news on mobile. Nearly 80% of social media time is now spent on mobile devices. Consequently, a whopping 96% of the millennials prefer consuming some of the news or all on their mobile devices/PC, while 36% of them seek the news exclusively through their smartphone devices only.

The trend of news consumption on mobile is not limited to millennials alone; People aged between 35-54 consume 94% the news via mobile devices (smartphones and tablets). To everyone’s amazement, a whopping 72% of the ‘news audience’ aged over 55 years prefer to get their news on mobile devices or PC .

news consumption on mobile

A recent survey by Harvard revealed the browsing interests of various ages of society in the US and not surprisingly a huge number of teenagers, aged between 18 to 24 years, and youngsters, aged 25-29, prefer browsing Facebook, followed by Instagram and Twitter. Put these findings next to the fact that users spent 80% of their social media time on mobile devices. It’s safe to assume that social media is playing an instrumental role in growing news consumption on mobile devices.

By now it’s clear that the so called people with ‘new eyes’ i.e. millennials aged between 18-34 years prefer consuming news/information through their mobile devices. The statistics converge as a chunk of ‘news audience’ between 35-54 years of age prefer smaller screen (mobile devices), whereas rest prefer bigger screens (Desktop) for reading the news. Not surprisingly, the elderly news audience aged over 55 years are still hooked with Desktops, and publishers serving to the demography must define their marketing strategy accordingly.

Mobile is not only leading in traffic to news websites, but also on time being spent by millennials on mobile in consuming news/information. 72% of time spent by millennials on consuming news comes from mobile, while users aged between 34 – 54, spent 58% of their news consumption time on mobile.

Advertisements

The ‘social’ quotient

Social networking sites are a key to a news website’s mobile web traffic; a whopping 40% of the mobile web traffic of a news website is coming from social media channels. Thus, publishers engaged in creating news/information content cannot ignore the powers of social media.

Facebook and Twitter have emerged as leading social media channels driving traffic to news websites on mobile; Facebook holds a rather larger pie as an average 80% of the mobile social media traffic to news websites comes from it. On the contrary, Twitter has an upper hand when it comes to the total engagement time on a news article on mobile devices, with a 24% lead over Facebook.

Actionable Insights

The findings clearly point to the fact that mobile is a next-gen tool for news publishers. As users between age 18 – 54 are more inclined towards mobile devices for their daily dose of news/information, publishers and advertisers must design and define their content and marketing strategy giving preference to mobile users.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

India Wants A Bigger Chunk of $100 Billion In Global Taxes Levied On Google, Facebook and Amazon

It has been reportedly found out that India is adamantly pushing for a huge change at Organisation...

Facebook May Have To Pay $3.50 Per Month To Millions of Users?

Almost every internet tech giant, be it Facebook, Google or Twitter, has flourished by optimising and channelising their strategies that are largely...

Google Warns Users To Update Their Chrome Browser Right Away!

If you are an active user of the Chrome browser, Google wants you to stop all the work and update Chrome browser,...

TikTok Owner ByteDance Gearing Up To Challenge Facebook, Apple And Amazon!

ByteDance Inc. doesn’t want their massive success to go downhill after its blockbuster video app TikTok blew up in the social media...

Global Online Payment Frauds: Over $200 Billon Would Go Down The Drain In The Next 5 Years [REPORT]

The online payment frauds are becoming a new nightmare for digital users and authorities as well. It has been estimated that a...

Music Streaming Platforms In India: Gaana And JioSaavn Account For Over 50% Market Share!

The Times owned Gaana emerged as the top music streaming platform in India. It outpaced all peers by accounting a whopping 30%...

In-Depth: Dprime

YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

Facebook Has Pulled Off A Masterstroke By Integrating Its ‘Family Of Apps’?

It’s indeed hard to believe that ONE man sitting at Menlo Park, oversees how nearly a third of the world’s population interacts with each...

Facebook’s Crunch Conquest: By Relying Largely On The US Market, Is Facebook Running a Risk?

Two billion! That's Facebook, Inc. (NASDAQ: FB) for you - Right when you thought that this social-media giant has already connected the entire world, it's...

More Articles Like This