Apple is being lashed out for the poor smartphone shipments in Q2 of this year, however, it shipped 26 million iPhones in the quarter, but it could not meet marketers’ expectations. The shipments of iPhone were expected to be more than 30 million units, while Samsung shipped more than 50 million smartphones in Q2 of this year. On the hand, Apple has reported a considerable growth in iPad shipments in the last quarter and the credit goes to its new iPad. Today, a market research firm—IDC—has reported the shipments and market share of top five Tablets in Q2 of this year. In Q2 of this year, 25 million Tablets were shipped, up from 18.7 million in the previous quarter. Tablet market recorded a 33.6% quarter-over-quarter growth and 66.2% year-over-year growth in Q2 of this year.
Tablets Shipments In Q2 of 2012
In Q2 of this year, Apple recorded best ever shipments and also broke its previous record of 15.4 million units shipments of iPad in Q4 of the lat year. Apple shipped 17 million iPads during Q2 of this year, up 11.8 million in Q1 of this year. After businesses and professionals, the company is now targeting to education sector. Samsung experienced an incredible growth in Q2 and shipped 2.4 million Tablets, up from 1.1 million units in the same quarter a year ago. Amazon could ship just 1.2 million Kindle Fire Tablets in Q2 of this year.
Market Share of Tablet Vendors
In terms of Tablet market share, Apple succeeded to grab 68.2% of market share, up from 61.5% in the same quarter a year back, followed by Samsung, Amazon and Asus with 9.6%, 5.0% and 3.4% market share in Q2 of this year respectively. Asus registered 115.5% year-over-year growth in Q2 of this year and number of shipments are expected to be mounted up in second half of this year due to an increasing demand of Google Nexus 7 Tablet.
Competition In The Tablet Segment
Undoubtedly, a tough competition is going to take place in second half of this year due to advents of numbers of Tablets from variants manufactures. The major products (coming in second half of this year) are Amazon’s next generation Kindle Fire, Apple’s iPad Mini and Microsoft’s Surface Tablet (Surface Tablet for Windows RT and Surface for Windows 8 Pro). Indeed, during this holiday season, users will have lots of options to opt a Tablet of their purpose.
Image courtesy: IDC