United States is considered as the 2nd ” internet country”, with highest number of users. More and more people are becoming comfortable purchasing products online rather than spending time to do shopping outside, especially with their busy scheduled lives. And the internet advertisers are overwhelmed, as the revenue from the Internet advertisements in U.S. hits $8.4 billion in the first quarter of this year.
According to the Associated Press, this growth in revenue of $8.4 billion is the highest for the 1st quarter of 2012, as compared to the previous year. It is a steady increase of 15% from $7.3 billion in the 1st quarter of 2011. $9 billion is the overall record of revenue via internet advertising in the 4th quarter of 2011.
U.S. stands second in the race of the top internet countries. Over 245.2 million users are accessing internet in U.S. according to “Internet World Stats“. There is a penetration of nearly 78.3% accessing internet of the total U.S. population. And as the overall internet users increase, it also most probably triggers the internet ad revenue.
As per the quarterly study conducted by the Interactive Advertising Bureau with PricewaterhouseCoopers, the bulk of the spending is going over text-based ads that are sold by Google Inc. and other companies.
These ads are targeted to search terms and other keywords. Advertisers are preferring to lean towards the websites and mobile apps, which will enable them to plan their pitches more accurately, as users are now more anorexigenic towards traditional platforms such as Print Media and Radio.
In the Q4 of the last year, the eCommerce growth marked to 15% and it’s climbing towards 20% growth. Similarly mobile commerce is also expanding, with 5% of total eCommerce in the Q1 of 2011. Mobile commerce recorded a continuous growth till the end of Q4 of the last year.
So in overall, the surge for the further growth by the advertisers via internet will continue to loop.