High-end mobile devices have revolutionized the world and users are now more anorexigenic towards traditional platforms such as Print Media and Radio for spending their time. It’s really interesting to find out that how much time users are spending on different platforms for media and Ad contents? According to a recent report, users were spending 15% of their time on Radio for media contents in the last year, while spent 43%, 26% and 10% of their time on the TV, Internet and mobile respectively during the same year. Apparently, users spent 25% time on the print media for ads content in the last year, while handed out 11% , 42%, 22% and just 1% of their time on radio, TV, Internet and mobile respectively. It’s clear from the graph (below) that ad spending on mobile devices is still low and there’s a requirement to monetize this platform.
In the US, Tablet owners are continuously increasing quarter-over-quarter, as depicted by the graph (below). In April 2009, just 2% folks in the US had Tablet computers or eReaders, but it reached to 29% in the Q1 of this year. The growth was linear between April 2009 to November 2010, but it was unprecedentedly increasing from May 2011 to January 2012. In the US, 29% of folks had Tablet or eReaders in January of this year.
In the US, e-Commerce is also growing with dizzying pace quarter-over-quarter. eCommerce growth in the Q1 of the 2010 was 10% compare to the same quarter of the prior year. In the Q4 of the last year, the eCommerce growth soared to 15% compare to the same quarter of the prior year and it’s trending towards 20% of growth. With the similar fashion, mobile commerce is also augmenting, accounted 5% of total eCommerce in the Q1 of 2011. Mobile commerce recorded a continuous growth till the end of Q4 of the last year, but it was declined a little bit between Q4 of the last year and Q1 of this year.
Undoubtedly, there’s a huge opportunity for eCommerce in the US as number of Tablet owners are significantly increasing quarter-over-quarter. Now, users are spending more time on internet for media as well ads contents, however, there’s a need to monetize mobile platform.
Image credit: KPCB