online advertisement

Online Advertising To Grow By 20% In 2021, Says Morgan Stanley

Online advertising was one of the most adversely affected industries by the global pandemic. The first half (1H) of 2020 witnessed a major slip in revenue figures for advertising giants such as Facebook and Google as brands cut down their...

India Is A Lucrative Online Display Ad Market : 96 Billion+ Ad Impressions in Q3, 2013

A third largest country by the number of internet users and the second largest by mobile subscribers, India is gracefully marking its presence on the global online business forum. With 164 million internet users, by September 2013 that caused...

Is DotCom Boom Back: Advertisers Show Greater Confidence By Spending $8.4 Billion In Q1 2012

United States is considered as the  2nd " internet country", with highest number of users. More and more people are becoming comfortable purchasing products online rather than spending time to do shopping outside, especially with their busy scheduled lives....

Online Advertisement Industry 2011: CPC To Decrease But CTR Will Compensate

Online advertising market is growing at a rapid pace. In last few years numbers of online advertisers have increased by an exponential rate. Taking the view of the appreciation in online advertisement expenditures, a recent study was conducted which...

Google Targets More Ad Revenue From Enhanced Ad Format

With days passing Google is strengthening its market presence. Recently, Google Adword has launched a new feature called “AdWords for Video” as well as “Google Analytics For Real–Time Report”. Company has announced that in coming days it will launch...

Online Advertising Market in India is Expected to Cross $219 Million By 2011

Bubble of ‘Dot Com’ seems to be blowing again and, this time, in a much comprehensive manner. Social Media, E-commerce, Cloud computing and Dot Com acquisitions are surging like never before. Online Advertising Market is no exception and holding...
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Paytm App Downloads and User Engagement Take a Nosedive Post RBI Measures

The regulatory measures imposed on Paytm Payments Bank by the Reserve Bank of India (RBI) have had a direct...
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