Online Advertising To Grow By 20% In 2021, Says Morgan Stanley
Online advertising was one of the most adversely affected industries by the global pandemic. The first half (1H) of 2020 witnessed a major slip in revenue figures for advertising giants such as Facebook and Google as brands cut down their...
India Is A Lucrative Online Display Ad Market : 96 Billion+ Ad Impressions in Q3, 2013
Neeraj M -
A third largest country by the number of internet users and the second largest by mobile subscribers, India is gracefully marking its presence on the global online business forum. With 164 million internet users, by September 2013 that caused...
Is DotCom Boom Back: Advertisers Show Greater Confidence By Spending $8.4 Billion In Q1 2012
United States is considered as the 2nd " internet country", with highest number of users. More and more people are becoming comfortable purchasing products online rather than spending time to do shopping outside, especially with their busy scheduled lives....
Online Advertisement Industry 2011: CPC To Decrease But CTR Will Compensate
Online advertising market is growing at a rapid pace. In last few years numbers of online advertisers have increased by an exponential rate. Taking the view of the appreciation in online advertisement expenditures, a recent study was conducted which...
Google Targets More Ad Revenue From Enhanced Ad Format
With days passing Google is strengthening its market presence. Recently, Google Adword has launched a new feature called “AdWords for Video” as well as “Google Analytics For Real–Time Report”. Company has announced that in coming days it will launch...
Online Advertising Market in India is Expected to Cross $219 Million By 2011
Bubble of ‘Dot Com’ seems to be blowing again and, this time, in a much comprehensive manner. Social Media, E-commerce, Cloud computing and Dot Com acquisitions are surging like never before. Online Advertising Market is no exception and holding...
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From Unicorns to Thrift Warriors: How Indian Startups Slash Appraisals in a Battle for Survival
In the wake of the Covid-19 pandemic, Indian companies, particularly the much-celebrated startup unicorns, have found themselves caught in...
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