Segmentation Of Android Tablet: Whether It Is A Challenge For iPad Or Android Tablet ?

Android tablet segmentation feature

Interestingly, none of Android-powered Tablets are vicinity to iPad except Amazon’s Kindle Fire in terms of Tablet shipments. Android OS is currently occupied with number of issues such as security vulnerability, fragmentation and openness of the source codes. Despite of these, we have discussed How Android Tablet will surpass Apple’s iPad by 2015. The reason is quite clear that low price Android Tablet has clinched a large portion of iPad market share,  which is deteriorating quarter-over-quarter.

We have already discussed about the fragmentation of Android OS and how it has become a big challenge for manufacturers as well as developers. But here, I will discuss about the segmentation of Android devices and its Trends. The graph (below) has clearly categorized Android Tablet into Low Cost Media Tablet, Media Tablet, Hybrid Tablet and other.

Previously, I have discussed about the vibrant market share of different Android Tablet quarter-over quarter. Amazon’s Kindle Fire dominated over all Android Tablet with 54.4%  in February this year, followed by Samsung Galaxy Tab lineup, Motorola XOOM and Asus Transformer with 15.4%, 7.0%, and 6.3% respectively.

It’s pretty clear form the above chart that the demand of low cost Media Tablet is substantially increasing quarter-over-quarter. Advent of low cost Kindle Fire in the Q4 of the last year has contributed Android to gain more market share worldwide. However, Kindle Fire is also considered as the Killer of Apple’s iPad. In Q4 2011, the market share of iPad plunged to 54.7%  from 61.5% in the Q3 of the same year.

It’s not necessary that low-price strategy always works to make strong penetration in the market, that’s why, Barns & Noble’s Nook is currently struggling to make its presence in the worldwide market. Undoubtedly, good market strategies also play vital role to lure vast number of folks along with the low price. Kindle Fire successes in the market due to low-price strategy, integrated services and good marketing.

Indeed, Android low cost media Tablet has swallowed majority of portion of its Media Tablet. Kindle Fire seems a great rival for other Android Tablets in the market, the reason is quite obvious, if one manufacturer is offering the same Tablet (having same OS) at the lower rate but with maximum number of features then why users will buy expansive Tablet, almost having the same configurations. However, I have already stated that Amazon is selling its Tablet lower than its break-even cost. What is the intention of the company which I have already mentioned?

Anyway, there are plenty of rooms for the low price Tablet worldwide, especially in the emerging market such as in India, where demand of low price Tablet is increasing with galloping pace quarter-over-quarter.

Image courtesy: tech-thoughts

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  1. Pingback: Is Anyone In The Market Who Can Kill iPad?

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