The world’s population has now surpassed over 6.5 billion, and among all, 15% of the populations- aged between 16-24 years- are more likely to interact concerning products and services on Social media platform.
From recent stats, 71% of the population prefers to find the solution online when they get stuck with any problem related to the product. According to the report, 7% population immediately use to complain about the product on social media just after facing the problem. Presently, only 4% of adults are partaking in tweet while they face any problem with the product, and it’s expected to be increased after the proliferation of social media in upcoming years.
It has been noticed that 60% companies don’t respond to customers while they interact with them on social media platform. But, the affected customers are more interested to share its experiences with the products on the social media. The report also elaborates that 57% social customers are more interested to give its suggestions via social media.
Amazing: 44% of adults use the web to share grievances…but only 60% of companies respond…do you think it is any different in the offline world when making a complaint?