The explosive growth of social media industry has engrossed the individuals as well as businesses. In today’s scenario it’s hard to accept the absence of any business from social media platform. But unfortunately, the majority of Top websites across the globe falls under this category and do not see any value addition or advantage of social media platform towards their business. Less than 50% of the top 10,000 global websites have the link or plugins of Top Social networks (Facebook, Twitter or LinkedIn) on their front page.
According to a recent study by BrightEdge, more than 51% of businesses are still missing the social awareness. However, web properties that have been early adopter of social media are fascinated towards Facebook than another other social network. Around 47.4% of websites have Facebook links on their front page, followed by Twitter link that has been integrated by 41.8% websites. Interestingly, the growth rate of link adoption among new websites has been relatively flat.
While moving further study claims that “plugin” integration of social network is further lower than links. Presence of Plugins like “Like Button”, “Share Button”, “Like Box” or “Follow Button” are far from the integration. Surprisingly, Twitter loses the battle to Facebook and other major social network in plugin integration. While “Facebook Like Button” is the most adopted plugin among all, relatively new “Google plus” has managed to push down the “Twitter Follow” or “Share” Button.
This clearly indicates that a large part of market is still untapped by Social Media app developers. And, with the emergence of smartphone, the future is flourishing for such startups.