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Netbiscuits, a software group for adaptive web experiences, published its inaugural People’s Web Report on June 27th. The research was conducted between March and May 2013; this report gives a unique acumen of 5,000 customers’ perceptions about the mobile...

Smartphones, they charmed the world with their mesmerizing features, it was embraced by many huge markets, but now things are changing as developing markets are embracing these Smartphones and in huge markets like Western Europe Smartphones are losing its...

Web users now access the internet across a variety of devices, and as their web surfing changes—and their comfort with the internet matures—digital behavior is beginning to show distinct patterns. Research finds tablets are seeing some of the highest...

If content is king, then content marketing is the royal way of connecting marketers and consumers. Undoubtedly, its is a prime way to reach business-to-business (B2B) decision-makers, and a good number of these executives say content does sway them...

Compared with TV, marketers say digital video ad is doing a better job of helping them achieve awareness and, especially, engagement goals. Targeting is one of digital video’s most important features, and marketers say they will spend more on...

The evolution of digital media has embraced the power of reach, engagement and conversation among people. Marketers are well monitoring the trend to leverage upon such enormous growth in the form of social media marketing, search engine optimization and...

Social Media is the massive form and mode in terms of interacting, socializing as well as marketing. A vast section of advertisers, especially small business owners, approaches Facebook Inc (FB) which is now world’s No.1 Social network. Facebook declared...

Social networking sites have brought millions of users together. It has the power to unite people globally. Online social networks bleed information. Every post created on Facebook, Twitter, Pinterest, leaves a digital footprint. Every time someone else reads or...

The adoption rate of Smartphone in India is pacing up with the emergence of local mobile makers and constant growing price war among leaders. Nearly 60% - 58.93% to be more precise - students are using Smartphone in India....

Social Media is not just a medium that delivers your messages for socializing but it turns out to be the best tool for crisis management. Social Networking sites help a company or a business in building a loyal fan...