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Currently, Social Media connects over 2 billion people of the overall global population. In spite of being the only digital medium that interconnects such a humongous number of people, Social Media Marketing accounts only 9.9% of overall digital marketing...

The debate as to whether social media is a passing fad or a necessary marketing venture has been resolved, as statistical analysis places increasing importance on social platforms and mobile users. Moreover, social media is proving to be one...

Since its introduction, users have always favored social login options over traditional sign ups or logins. In the latest Social Login Trend report of Q1 2015 released by Janrain, Facebook Inc. (NASDAQ:FB) and Google Inc. (NASDAQ:GOOGL) dominated the internet...

The rise of the smartphone industry has steadily pushed the large screen TVs towards oblivion. A recent Facebook study suggested that users were more attentive and emotional while viewing ads on a smartphone than on a TV. Facebook Inc. (NASDAQ:FB) teamed up with SalesBrain,...

As the number of active smartphone users worldwide is estimated to touch 2 billion in 2015, the preferred platform for watching videos is seeing a steady shift from desktops to hand-held mobile devices. A recent report from Ooyala, a video technology company...

Global Smartphone Sales is estimated to grow from 1.5 billion in 2015 to 1.7 billion by 2017, according to the latest report from Strategy Analytics. What is more interesting is that India will leapfrog US to become the second...

With the rise in the number of Smartphone users worldwide, many startups and established technology firms are busy building mobile apps with an aim to make lives better and easier. According to the Consumer Insight Summary Report - June...

A lot has been written or spoken about in regards to cloud computing market and its growth over the last few years. The subject has become an enigma and can be seen to perplex even those most technically minded...

A couple of months ago, Google Inc. (NASDAQ:GOOGL) released yet another algorithm update that was meant to affect SERPs of web pages based on their mobile-friendliness. After the algorithm was officially announced, Moovweb – a cloud-based platform that helps...

With the rising popularity of social networks around the globe, gone are the days when people relied on a single social networking platform to be active online. Now, as per the analysis by email marketing software provider YesMail, marketers...