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Mobile, as well as social media, has evolved as key platform nowadays to establish a business and to market the brand all over the globe in an economical way. Seeing the rise in mobile advertising in the past couple of...

A Customer Loyalty Program is an engagement by Marketers to engage with customers with the intent to increase brand loyalty which in turn leads to increased brand purchases. These programs are often in terms of discounts, freebies, event invitations,...

Despite receiving a positive response to its flagship Galaxy S6 smartphone series, Samsung continued to struggle in the global smartphone market. According to the latest data from research firm Counterpoint, global smartphone shipments in Q2 2015 reached an all-time...

Ever since Reputation Institute started Country RepTrackTM (which ranks countries by their reputation), India is seeing a sinusoidal curve with ups and downs. However, this year, India closed at an all-time high at 52.7, with an overall 7.4% rise...

With search engines playing a major role in present times, it has become quite important for the advertiser to understand the market trends and know where to head for a better return on their investment. Search Engine Marketing (SEM), the method of...

Digital spending has always been an area of debate in almost every single company worldwide. The prominence of the digital world, thanks to social media and the internet is a key factor. In a survey conducted by CMO Council and Adobe across...

Facebook Inc. (NASDAQ:FB) had introduced a feature in the last quarter of 2006; sharing content (pics, video, news, blogs, etc.) from across the web. In the beginning, only a few websites partnered with Facebook in this campaign, including IDG...

The personal computer (PC) industry celebrated its 40th anniversary in 2015. Back in the early days, PC was considered to be a highly technical device meant to be handled by experts only. Today it has become an integral part of...

Over the time, offline factors such as events have played an important role in improving the brand value of the sponsors and the main organizers of the supposed event. So, if you are not yet getting the maximum out...

The billowing of eCommerce having changed shopping habits is no secret. With eCommerce stated to cross $2.489 trillion by 2018 (excluding travel and event ticketing) and the travel and tourism industry alone having reached $7.58 trillion of total contribution to global...