India’s Global Reputation Ranking Improved Marginally In 2015

Must Read

Apple Inc. (AAPL) And Samsung Group (005930) Combined Smartphone Market Share Shrunk To Below 50% In Q1 2014: Huawei and Lenovo Rising Fast!

Apple Inc. (NASDAQ:AAPL) and  Samsung Electronics Co. Ltd. (KRX:005930) are the undisputed heavyweights of the smartphone world. Together, both brands accounted for 50%...

Apple is Being Evil For 1.5 Billion iPhone, iPad Users Worldwide

Last year when Apple Inc. (NASDAQ:AAPL) was accused of recording everything that iPhone users were talking through...

Uber India Layoffs 25% Workforce Citing Tough Market Conditions

After laying off thousands of employees in the US, Uber is scaling down its operations in India...

Ever since Reputation Institute started Country RepTrackTM (which ranks countries by their reputation), India is seeing a sinusoidal curve with ups and downs. However, this year, India closed at an all-time high at 52.7, with an overall 7.4% rise from 2014, which again is the highest gain for the country in any year. India is one of the top 5 gainers on the list of global reputation ranking of 2015. The overall stats of the country for previous years is as below.

india reputation Q2 2015

Though the country’s reputation points have been well within the range, India suffered in its rankings. India saw a downward trend moving from 25th position to close at 36th position in 2014. However to its advantage in 2015 India ranked at 33rd position gaining 3 positions.

india reputation-2

While the External perceptions of the country has always been in the mid-range, India has managed to keep itself in the top 5 list when it comes to internal reputation or self-image or reputation from the perspective of its citizens. India’s reputation in the last 5-year Internal Reputation Scores are as follows.

Advertisements

india reputation-3

It can be noted that the country’s internal reputation has always been high and 2015 saw a come back to 8.17 from 79.4 in 2014 (marginal growth of 2.9%). India has always managed to be in the top 5 countries in terms of internal reputation.

India’s reputation in comparison with neighbours and BRICS nations

This year has been very good for India when compared with its neighbors. China has been ranked at 46th with a score of 42.5 whereas Pakistan is ranked at 53rd position with a score of 31.5.

Compared to the BRICS nations, India again enjoys being a better-reputed country to be scored at second position with Brazil on the top. The Scores & Ranks of the countries are

CountryRankingReputation Score
Brazil2656.1
Russia5235.1
China4642.5
South Africa4049.7

 

What are the factors that led to increase in India’s Reputation?

Advertisements

The country’s reputation was evaluated based on 3 dimensions namely Effective government, Appealing Environment and Advanced Economy. These dimensions constitute various sub-elements that are identified for the country. The following chart identifies India’s position india-reputation 4

The report identifies that India fare poorly on every factor with the deviation from the average being lowest (-0.7) in case of the contribution to global culture to highest (-11.9) in terms of appealing lifestyle.

However, the rejoicing information for India is that the country has seen positive growth from 2014 in almost all areas with only losing 1.5% as a beautiful country but gaining a good 11.6% as an Ethical country.

Take Away

“Reputation is all about perceptions; it might not be the reality always. India is such a beautiful country but it is receiving a low score. The reputation of India is below the average and there is a lot of communication opportunities for India to explain the world. Though the strengths of India are its culture, friendliness and technology, the weaknesses are appealing life style and not being perceived as a safe place. My recommendation is to do a rigorous check on what is reality and what is perception and communicate well to the world.” says Fernando Prado of Reputation Institute

There is a need for the government of India to showcase ourselves as a better country. At least build right stories and communicate to the world that the country welcomes visitors/tourists, investment and buying (export) opportunities, and better study & work opportunities.

The report clearly mentions that India is changing for the good and hope the growth trend remains the same. A better reputation raises the economy which means companies, SMEs and MSMEs have opportunities to trade globally and become global recognized. The first step for companies is to evaluate and assess their reputation and build and improve their image, brand and reputation.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Uber India Layoffs 25% Workforce Citing Tough Market Conditions

After laying off thousands of employees in the US, Uber is scaling down its operations in India...

Apple is Being Evil For 1.5 Billion iPhone, iPad Users Worldwide

Last year when Apple Inc. (NASDAQ:AAPL) was accused of recording everything that iPhone users were talking through Siri, the company was quick...

Is Bill Gates Developing Covid-19 Vaccine To Track Billions Of Users Worldwide?

Bill Gates is once again at the centre stage of controversy related to novel Coronavirus. Battling falsehood and paranoid...

Darkest Before Dawn: Can India Survive Its Worst Ever Recession?

Bolt your doors, batter down your hatches, brace yourselves. Recession is about to make landfall. According to Goldman Sachs, a...

Crisis Of Trust: The Glue Between Brands, Customers And Employees!

The COVID-19 crisis, which shows no sign of stopping any time soon, has left no life untouched in terms of impact. It...

WeWork Valuation: $2.9 Billion, Way Below Than Estimated $47 Billion 6 Month Ago

If you are thinking it is some kind of clickbait, you are highly mistaken. The debate on the valuation of WeWork once...

In-Depth: Dprime

Fantastic 4: Four Day Work Week A Flashpoint Of Innovation?

It has been an idea that has been mooted by many, perhaps also somewhat sceptically. From being a dark horse to becoming...

TikTok Is Facing The Wrath Of People Who Love It The Most

Ever since the popular social media app TikTok entered India, it has been growing very aggressively in terms of users. Within a...

Facebook Shops: Looking Beyond Ad Dollars!

Amid this global pandemic, when companies are struggling to find new verticals to pivot towards in order to maintain their revenue and...

More Articles Like This