mobile

The current population of India clocks at 1.3 billion. The number of mobile subscription crossed 1 billion figure in October 2015 and the count has increased to 1.03 billion in May 2016, according to the country’s telecom regulator. Mobile phones have become a...

In the last two years, we have written many articles and you have probably read enough about many smartphone manufacturers, network providers, mobile app development companies. While each of these companies is different in operations, objectives and culture, there...

Smartphones have become a style statement in people’s life these days. The elite group carries expensive smartphones worth a few hundred thousand dollars or even a million dollar. But have you ever thought that such groups would take this competition to...

The marketing world has entered an age in which users are driven to content from mobile native ads and emails in increasing numbers. The challenge to optimize landing pages for this relatively new source of traffic is among the...

Samsung Electronics Co. Ltd. (KRX:005930) – the world's biggest smartphone manufacturer – is apparently going through a bit of a rough patch. According to analysts this week, Samsung’s operating profits for the third quarter are projected to plummet 47%, while...

Apps are the way of the future, allowing companies to increase their revenue and tap into the ever-expanding mobile market. Consumers have more control over their user experience than ever before, so companies can reach into their lives through...

In 2014, 9 out of 10 doctors will use a smartphone, with nearly the same percentage having access to tablets, Epocrates reports in their 2013 Mobile Trends Reports. With so many medical professionals using smartphones in their personal life, a...

The barriers for mobile engagement seem to be limitless, especially with enhanced shopping experiences and retail marketing opportunities based on proximity. The iBeacon technology from Apple Inc. (NASDAQ:AAPL) provides that level of mobile-based shopping convenience and message customization. Here's...

The world has gone mobile. Today, the majority of Americans own a smartphone (56%) and a growing 42% own a tablet, according to the Pew Research Internet Project’s analysis of mobile technology. Now, more than ever, marketers must keep...

Smartphones are slowly killing the need for multiple devices and Apps are equally captivating people to ditch other offline necessities. Mobile payment apps are yet to become the norm at retailers, although they are gaining in popularity. In 2013,...