Social Media

The future of social networking sites is definitely going to be a massive marketing potential. Marketing in the new era, whether B2B or B2C, is about knowing the customers and engaging them. On the other hand, B2B marketing has...

Being the third largest country in terms of Internet users, India is witnessing explosive growth in E-Commerce space. Majority of Indian Startups are consuming the warmth of E-Business model to en-cash the brewing opportunities between 7 million Indian e-commerce...

Social media sites like Facebook help people to get connected to their friends and family, but sometimes, those connections take a wrong turn. Joseph Grenny, co-author of New York Times best-seller Crucial Conversations, conducted an online survey about hostility on...

In this year B2B content marketing strategies show a drastic change by adopting various tactics such as, videos, research reports, mobile content and virtual conferences. And interestingly, video tops the list by 70% of respondents opting for it. Digital video...

In spite of explosive smartphone growth across the globe, and especially in US, mobile display advertisement players Google Inc (GOOG) and Apple Inc (AAPL) are losing the ground to Facebook Inc (FB). According to a latest report from IDC,...

Marketers considered Email and social media marketing as most effectual customer engagement channels. It is just like we say some things just go better together. That’s why integration of social media with email marketing sees hike this year. To add, SMS...

The dawn of social media sites has encouraged us to foster personas for ourselves online. But the social media sites is fragmented. If we take a close look at the Facebook it is mainly used to interact with family...

Gigantic numbers of Americans are purchasing smartphones daily, and more and more companies are developing new ways for those consumers to use their smartphones. So it is a market that is constantly evolving. So, smartphones have become part of...

Facebook has become like an online universe where everyone have got their own share to say and act; no matter how bad or utter non-sense it could be. A recent flaunting photo of Microsoft Inc (MSFT) chairman Bill Gates...

Online video site YouTube recently hit an impressive milestone, announcing that it now averages over one billion monthly users. This Google-owned site has been one of the top places for people to watch content online since its launch about...