Google Inc (GOOG) And Apple Inc (AAPL) Are Losing To Facebook Inc (FB) In Mobile Advertisement Space [REPORT]

Must Read

Apple Has Finally Found The Right Partners To Launch Apple Cars By 2025

Rumours of a possible Apple Car in the making has been doing rounds for quite some time. But so...

The Absence Of Web ADA Compliance Could Be Costing Your Small Business

If your small business is competitive, you are probably using some form of technology. However, many small business owners...

IT Job Seekers Rejoice: Infosys To Hire 24,000 People From India!

IT job seekers can rejoice as there's a massive opportunity headed their way. The news related to Jobs at...

In spite of explosive smartphone growth across the globe, and especially in US, mobile display advertisement players Google Inc (GOOG) and Apple Inc (AAPL) are losing the ground to Facebook Inc (FB). According to a latest report from IDC, mobile publishers like Facebook and Twitter have been improving their mobile advertisement market share since last 12 months in the United States. All thanks to mobile-focused approach of Facebook, Twitter and other US publishers that have helped them to grab 52% of mobile display advertisement spending of 2012 – up by 30% from 39% of mobile display ad spending market share in 2011.

Total mobile ad spending in US stood to $.5 billion in 2012, 88% up compare to $2.4 billion in 2011. The growth has marked a positive sign over mobile advertisement market in US despite of the fact that annual growth is down from 125% in 2011. Though the sharp decline in growth is projected to continue in 2013 too, the overall mobile ad spending is expected to stand nearly $7 billion in US alone.

Mobile Ad Spending 2012

Out of overall mobile advertisement spending in 2012, mobile display ads contributed close to $1.7 billion, up by 290% from $0.7 billion in 2011.

Advertisements

On the other hand, among all mobile ad networks Google maintained its dominant position by recording $243 million as revenue. However, the biggest shift came in the form of Millenium Media which leapfrogged Apple by recording $151 million against $125 million by Apple.

Among all mobile publishers Facebook stood at number one position with $234 million mobile display advertisement sales followed by Pandora and Twitter with $229 million and $117 million respectively.

Mobile search advertisement maintained its attraction among marketers and recorded $2.8 billion as sale in 2012 which is nearly 74% higher compare to the performance a year back. Google still dominates with $2.1 billion sales – a gross market share of 79%.

1 COMMENT

  1. I have found two reports on FB stock with
    great updates and wonderful insight, check them out by visiting and subscribing
    to, Vippennystocksite dotcom (Dot means .) or Pennystockchief dotcom
    (Dot means .)

LEAVE A REPLY

Please enter your comment!
Please enter your name here
Advertisements

Latest News

2021 Hacking Saga Continues: Domino’s India Becomes The Latest Victim Of Data Breach!

April 2021 is turning out to be a rollercoaster ride of a month when it comes to cybersecurity! In what...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded and unparalleled...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter, with a...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one of the...

More Articles Like This