Social Media

Facebook Inc. (NASDAQ:FB) is apparently ready to launch an eternally anticipated Ad Network to challenge Google’s advertisement business. According to multiple sources familiar with the matter, the online social media giant is set to unveil its ad network, primarily...

The term millennial refers to the segment of population born between 1980 and 2000. This generation is sometimes called the Net generation for the simple reason that they can't remember a time when there was no internet. This is...

Business to business (B2B) marketing presents different challenges when compared to business to consumer (B2C) marketing. Consumers tend to be brand loyal.  Once they are “locked” into a brand, it is difficult to woo them away. Businesses also have...

Facebook Inc. (NASDAQ:FB) is an unimpeded online giant with massive users base of 1.23 billion internet users. Around 76% of Facebook users are on mobile and with growing adoption of smartphone and Facebook's free internet initiative, these numbers are...

Facebook Inc. (NASDAQ:FB) took nearly three months to achieve the mark of 100 million users in India from 92 million in early January this year.  This means world’s third largest country, by the number of Internet subscribers, is adding up nearly...

Surely it’s old news by now that Facebook Inc. (NASDAQ:FB) paid $19 billion for WhatsApp in cash and stock. After plugging in the numbers, it essentially paid $42 per user. Apparently, the decision to acquire WhatsApp is proving worth...

Facebook Inc. (NASDAQ:FB) is changing and it’s changing really fast. In the last few years world’s largest online social network, enjoying the attention of 1.22 billion monthly active users has gone through multiple shifts. This has resulted in a...

Google Inc. (NASDAQ:GOOG) and Facebook Inc. (NASDAQ:FB) are predominantly driving Global mobile ad spending market, which has been witnessing explosive Y-O-Y growth for last few years. In 2013, mobile ad spending increased 105% to $17.96 billion, and is expected...

More than 2.2 billion monthly active users, available on leading online social and professional networks, are catching the eyeballs of SMBs, which are willing to accelerate their growth. 9 in 10 small to mid-size business (SMBs) are using or...

Being a startup when you first think of expanding your team, I am sure, people suggest you to look nowhere else but to colleges that are flooded with students, who are willing to sweat in companies for months in...