Millennials Are Driving Digital Media Growth: Spend 18 Hours Per Day, 5 Hours On UGC Alone!

Must Read

New RBI Guidelines Force You To Memorise All Of Your Card Details

It's time to get your brain prepped to do some much-needed homework and commit to memory the...

Bounce Layoff: Bike Rental Startup To Pivot Into New Vertical

Bike-rental startup Bounce has laid off a massive chunk of its workforce in a bid to survive...

Zomato Beefs Up Valuation Prior To IPO In Its Latest Fundraising Round!

Before heading to the stock market with an IPO, the homegrown food delivery startup Zomato beefs up...

The term millennial refers to the segment of population born between 1980 and 2000. This generation is sometimes called the Net generation for the simple reason that they can’t remember a time when there was no internet. This is the most technology savvy generation ever because of their association with internet and various connected devices right from the time they were kids.

They spend at least five hours per day viewing content which was generated by their peers. Such content, which is added by non-professionals, without any real motivation to do so is called User Generated Content or UGC. This includes status updates, blog posts and restaurant reviews. When it comes to trust, a millennial prefer their peers over expert advice. User generated content is also 35% more memorable than other types of media.

Marketing startup Crowdtap and the Global research company Ipsos MediaCT, surveyed 839 millennials between the ages of 18-36 in January 2014 to reveal how this generation prefers to view content. This infographic highlights the breakdown of time spent by millennials in viewing UGC and its impact on the media landscape.

Advertisements
  • Millennials spend 18 hours with media every day, and 5 of those hours are spent viewing  user generated content.
  • Social media has plenty of UGC, hence 71% of millenials take part in social networking at least once per day.
  • UGC is 35% more memorable and 50% more trusted than traditional and non-UGC media.
  • 74% of the respondents would trust information about product info from conversations with friends, while less than 45% would trust traditional media.
  • UGC is 20% more influential, when it comes to purchasing.
  • At least 60 % of millennials would use UGC before purchasing any major electronic products.
  • 40% of those surveyed, referred to UGC before making any travel plans.

This research is bound to have an impact on several brands that spend most of their marketing budgets towards social media and advertising messages. Brands will increasingly rely on consumers who share the view of their peers through UGC. With such massive increase in content, brands need to know if millennials are listening to their messages, not just hearing them.

Millennials-Heart-UGC-Infographic

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Reliance Aims To Launch Its Own Version Of UPI-Like Payments Network With Google And Facebook!

The mammoth tech-petroleum conglomerate Reliance aims to create its own version of UPI! According...

TikTok Coughs Up $92 Million In Fine For Harvesting User Data Of Minors!

The popular short-form video app TikTok simply can’t catch a break! Besides dealing with its botched acquisition now stuck in limbo, the...

Facebook Continues Taking A Jab At Apple With New Marketing Campaign

Even after a month of attacking and accusing Tim Cook Zuckerberg is still very much fizzle out from Apple’s major blow to...

Xiaomi Levels Up On India Manufacturing: 99% Smartphones Are Made In India

Xiaomi really is digging its heels to live up to a commitment. One of the first adopters of the...

After SMS, WhatsApp Now Becomes A Threat To Cell Calling: 1 Billion And Counting

It already buried the SMSes in the ground. Now, traditional cellular calling is next on the hit list. The number of WhatsApp...

Flipkart Quickly Learns From the Mistake Amazon Did: Setting Up A Level Playing Field For Sellers!

Unlike Amazon which allegedly implemented unethical strategies to tackles India’s FDI policy for e-commerce marketplaces, Flipkart plans to do it right!

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This