Varun Nayak

Content marketing, recently added to the list of business objectives of B2B and B2C firms, is a fairly new subject and is yet to be embraced by a majority of the marketers. Marketers who are aware of various content marketing techniques and...

Customer Satisfaction has emerged as one of the prime business objectives for any firm. Majority of companies across various sectors are striving hard to improve customer satisfaction rate. If we look at Q3, 2013, most of the firms have...

Majority of people have embraced themselves to the latest digital trends, by utilizing internet technology effectively for entertainment and other purposes. With more than 37.3% of world using internet, the technology in entertainment world has evolved on vivid scale...

Trend of staying connected with friends and close peers is slowly shifting from social media and SMS texting to Mobile Messenger apps. Chatting has left the desktop behind and expanded onto mobile platform in a big way. Most of the...

Eruptive nature of Twitter Inc. (NYSE:TWTR) is both a boon and a curse to online brands. Customers enjoy interacting with brands on Twitter as it is more lively and realistic. Brands are benefited from using Twitter to promotion/launch, but same...

LinkedIn Corp. (NYSE:LNKD) is, undoubtedly, leader in online professional networking with more than 259 Million users, using the platform for serious business purposes. Majority of users are using the platform for activities inlined with job hunt. Understanding Linkedin's users...

Social media titan Facebook Inc. (NASDAQ:FB) has backed out from its earlier announced introduction of Auto-Play Video for its Ads. Due to increasing demand for video content by information seekers, Facebook had earlier planned to provide better advertising platform to...

Majority of marketers spend in millions for advertising to attract fresh audience, but very few are able to contain the attracted brand fans for long-term association. Conversion Rate Optimisation (CRO) is important for any online firm to drive maximum...

Facebook Inc. (NASDAQ:FB) had recently announced monetization of its widely using photo sharing app Instagram. This announcement probably ignited minds of majority of social marketers as nearly 3/4th of brands across the globe have established their presence on Instagram...

More than one-third of world population is online; this has ignited the fight in web browser market in 2013 between internet giants such as Google, Firefox, Microsoft and Apple. Microsoft's Internet Explorer, a leader in world-wide browser usage during late...