Varun Nayak

41% Of World Wide Shoppers Prioritize Price While Switching Brands! Followed By Quality (26%) And Service Agreement (15%). [STUDY]

Customer loyalty is the most decisive factor for any brand to remain at the top of the ladder and promote a continuous flow of income. Many shopaholics buy newly launched products from emerging brands or retail stores but hardly a handful...

Facebook Inc. (FB) Leads With 60% Share In Shopping Traffic For Retail Websites! Polyvore and Pinterest Making Significant Mark In The Race [INFOGRAPHIC]

Social media is no more a place to just interact with friends and peers. It has evolved as a marketing hub for brands to attract shoppers across the globe. We know that more than 48% of shopaholics prefer social...

India Dominates The Social Networking World With 37.4% Of Social Networking Users [REPORT]

Top social networking sites like Facebook Inc.(NASDAQ:FB) and Twitter Inc.(NYSE:TWTR) are concerned about the decline in user base growth from certain key regions The user base increased by a mere 22.9% in case of Facebook in the last quarter, whereas...

Nearly 75% Of YouTube Users Tend To Publicize Their Favorite Brands! Revamped Comment Section Likely To Benefit Brands [STUDY]

YouTube, a daily go-to website has emerged as a platform that most large companies find impossible to ignore. After search giant Google Inc. (NASDAQ:GOOG), YouTube is the second largest search engine with more than 3 Billion search queries every month. Web users...

Major Areas of Concern For Social Media Marketers In 2014 – Forecast! [STUDY]

As 2014 is approaching closer, marketers are busy conducting overall analysis of 2013 performances of their marketing efforts. Most of the marketers are conducting detailed analysis and piling up necessary data points, DOs and DON'Ts and important observations are...

How Top Brands Manage And Measure Social Media Success? [STUDY]

Top brands across the globe are embracing the social media marketing revolution and extracting maximal benefits out of it. Social media teams are continuously redefining their strategies and approach towards their loyal fan base by adopting latest trends and coordinating...

An Updated Twitter Newsfeed Will Benefit Marketers! Visual Tweets Drive 150% More Re-Tweets [REPORT]

As the internet users across the globe are browsing for information in rich media forms like images or videos, even social media websites are evolving according to the user's choice. Recently, the world's largest micro-blogging company Twitter Inc. (NYSE:TWTR) introduced visual...

The PMD Program (Preferred Marketing Developer Program) By Facebook Inc. (FB) For Newbie Marketers [STUDY]

Facebook Inc. (NASDAQ:FB) is rolling out numerous features to make the platform more advertiser friendly and provide better ROI to brands. Advertisers in developed markets are getting more accustomed to various tactics and ideas to enhance their returns on the...

Only 15.4% Of Twitter Users Actually Tweet: Has Twitter Failed To Fascinate Users? [STUDY]

The micro-blogging site Twitter Inc. (NYSE:TWTR) recorded a blistering start at silicon-valley's hottest IPO in recent memory with over 73% of increment in its share value on the opening day. The share prices rose at an exploding pace on day one. They...

Customer Tenure, FRT(First Reply Time) Are Decisive For Customer Satisfaction [STUDY]

Good customer service is the lifeline of any business. Brands can grab in new customers by offering discounts and attractive deals but firms will remain profitable for long periods only if they are able to convert at least a few...

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Apple And Google Are Changing Norms: Go Default with Gmail and Chrome On the New iOS 14

For long Apple iPhone and iPad users are forced to use Gmail and Chrome as an optional...
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Apple Store In India: More Of Disappointment Than Excitement?

Apple has started making moves to strengthen its presence in India. With the launch of Apple online store in India today, the...

The Advantages of Java Logging

If you're a fan of Java logging, you already know that there are three main types, Log4j, Log4j2, and SLF4j. They all...

Jio Postpaid Plus Plan Offers Free Netflix And Amazon Prime To Give Airtel and Vi Run For Their Money?

The just launched Jio Postpaid Plus plan is making heads turned. Just when you think Mukesh Ambani led...

TikTok Oracle Deal: China is Not Happy

Beijing is not at all happy with how the TikTok-Oracle deal panned out! In an editorial, Global Times, the...