Varun Nayak

Customer loyalty is the most decisive factor for any brand to remain at the top of the ladder and promote a continuous flow of income. Many shopaholics buy newly launched products from emerging brands or retail stores but hardly a handful...

Social media is no more a place to just interact with friends and peers. It has evolved as a marketing hub for brands to attract shoppers across the globe. We know that more than 48% of shopaholics prefer social...

Top social networking sites like Facebook Inc.(NASDAQ:FB) and Twitter Inc.(NYSE:TWTR) are concerned about the decline in user base growth from certain key regions The user base increased by a mere 22.9% in case of Facebook in the last quarter, whereas...

YouTube, a daily go-to website has emerged as a platform that most large companies find impossible to ignore. After search giant Google Inc. (NASDAQ:GOOG), YouTube is the second largest search engine with more than 3 Billion search queries every month. Web users...

As 2014 is approaching closer, marketers are busy conducting overall analysis of 2013 performances of their marketing efforts. Most of the marketers are conducting detailed analysis and piling up necessary data points, DOs and DON'Ts and important observations are...

Top brands across the globe are embracing the social media marketing revolution and extracting maximal benefits out of it. Social media teams are continuously redefining their strategies and approach towards their loyal fan base by adopting latest trends and coordinating...

As the internet users across the globe are browsing for information in rich media forms like images or videos, even social media websites are evolving according to the user's choice. Recently, the world's largest micro-blogging company Twitter Inc. (NYSE:TWTR) introduced visual...

Facebook Inc. (NASDAQ:FB) is rolling out numerous features to make the platform more advertiser friendly and provide better ROI to brands. Advertisers in developed markets are getting more accustomed to various tactics and ideas to enhance their returns on the...

The micro-blogging site Twitter Inc. (NYSE:TWTR) recorded a blistering start at silicon-valley's hottest IPO in recent memory with over 73% of increment in its share value on the opening day. The share prices rose at an exploding pace on day one. They...

Good customer service is the lifeline of any business. Brands can grab in new customers by offering discounts and attractive deals but firms will remain profitable for long periods only if they are able to convert at least a few...