Google vs. Facebook Ads: Which Offers More ROI To Your Business?

Choosing between Google vs Facebook ads could be tricky as well as complex. Both Google Ads and Facebook Ads are incredibly powerful advertising platforms that cater to virtually every type of business.

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Google Ads and Facebook Ads are two of the most well-known forms of paid media. But if you’ve recently started out, how can you decide which is ideal for your company’s needs? 

Understanding the differences between Google Ads and Facebook Ads is the first step toward determining which of the two provides a higher ROI.

Google Ads vs. Facebook ads: How Are They Different?‌

Although Facebook Ads and Google Ads appear to be similar at first glance, there are significant differences you should be aware of. 

Google Ads

Google Ads is an online advertising platform developed by Google to function as an online advertising platform. Advertisers can pay to promote product listings, short commercials, or videos to audiences. 

Google Ads is primarily (but not totally) text-based and offers four different ad formats: 

  • Banner Ads
  • Shopping Ads
  • Text-Only Ads
  • Call-Only Ads

Google Ads Advantages

  1. The primary advantages of using Google Ads are that you’ll be able to communicate with people who are actively looking for what you have to offer. It’s because those who use relevant keywords will see your advertisements.

You may also promote your business and its offerings to millions of people at the same time they’re searching Google for a company like yours. In addition, Google Display campaigns let you target ads based on age, gender, and location.

  1. Google Ads is highly measurable. Click-through rate, conversion, and cost per conversion can all be measured. You may use this information to optimize your campaign’s execution and boost your business ROI. 

Those aren’t the only advantages of using Google Ads, but they’re the most important.

Facebook Ads

Facebook Ads is an online advertising platform that’s predominantly utilized for paid social campaigns conducted on Facebook. You pay to promote your business on Facebook rather than relying on organic reach.

These advertisements can be seen in places like:

  • Facebook Newsfeed
  • Facebook Marketplace
  • Messenger Inbox
  • Video Feeds
  • Right-hand Column
  • Instagram Newsfeed

Advertising on Facebook is best used to reach customers at the very top of the sales funnel. 

If you’re looking to up your Facebook ads game, read now.

Facebook Ads Advantages

There are several ways in which Facebook’s advertising platform excels over its competitors (including Google AdWords). Some of what sets it apart is as follows:

  • Visual Platform 

The visual nature of the platform is one of the reasons why businesses and marketers prefer Facebook ads. When compared to text advertisements, visual elements like videos and images make the messaging process simpler and more effective.

  • Lead Ads 

The new Facebook Lead Ads feature can be used to boost your platform’s lead generation efforts. It’s possible to create leads without directing traffic to a dedicated landing page. All the data you need from your visitors can be collected while they’re still on Facebook.

  • Cost-Effectiveness 

Businesses with limited marketing funds can launch a Facebook ad campaign for as low as $5. It effectively targets your audience while staying within your budget. This certainly merits acknowledgement.

  • Audience Targeting 

It’s no secret that Facebook users share many personal details about themselves online (engagements, favourite food, and brands, achievements, etc.). Users look for and engage with content related to specific businesses, items, and topics that they find interesting. Using all this data, advertisers may target Facebook users based on their likes and preferences.

  • Facebook Messenger Bots 

Businesses can communicate with customers via chatbots. The sales and support capabilities of these chatbots are promising. They can notify customers when purchases are sent and when payments are processed, and provide useful information automatically, making online shopping easier.

Regardless of industry, your business has a story to tell that can influence others. Your story will reach a large audience through Facebook ads.

But What Are The Advantages Of Using Both Ad Platforms?

Both have advantages and may reach their respective audiences in different ways. You may want to run ads on Facebook and Google to maximize exposure.

Using both increases the likelihood that your message will reach your target audience when and where they spend the most time. Maximizing your online reach can enhance brand recognition even if you aren’t trying to make an impression with your ads.

When you learn how to use Google and Facebook ads profitably, your business can grow much more quickly.


There’s no clear winner between Facebook Ads and Google Ads. The best platform for your business will depend on some factors, including the type of business you run and the industry in which you operate. Don’t get caught up in the debate over whether Google or Facebook ads are better; instead, focus on the specifics of your business and the best way to reach your customers.

You can also consider trying out both options to determine which is best for your needs. Check out the efficacy of each channel with minimal investment at first. Then you can allocate more resources to the platform that produces the better ROI.


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